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Google Glass is the latest augmented reality (AR) technology which has caused a stir in the mobile advertising and marketing sector. Na maioria dos paises, o Mc Donald’s adotou opcoes em seu cardapio que tiram a culpa de quem deseja uma comida mais saudavel.
Nas proximas semanas, o novo Google Maps ira mostrar modificacoes sensiveis em desktops em todo o mundo. No novo Maps, basta, por exemplo, procurar por “restaurante” e o maps ira mostrar as opcoes em seu bairro. Segundo Brian McClendon, vice-presidente do Google Maps, “E possivel ver o mundo de todos os angulos. O Google ainda nao informou a data de lancamento, mas sera visualizada aos poucos por usuarios em todo o mundo em, no maximo, 2 meses. Ja ouvi diversas vezes que o slogan acompanha a marca, o logo, a missao a visao ou qualquer outra variavel que defina a empresa.
Dessa forma, resolvi pesquisar os slogan utilizados pela Coca-Cola e notei que poucos deles me remetiam a lembranca da marca. Pensar que algum produto da Apple pode nao dar certo em seu lancamento ou predizer que nao vai vender o esperado, e, no minimo dar um tiro no escuro e ter certeza que vai errar na previsao. Com um preco inicial de 600 dolares, era prevista a venda de, ao menos, 300.000 unidades ao primeiro ano. Nao deve ter sido o unico motivo do fracasso, mas convenhamos, de um videogame batizado de Pippin nao se pode esperar muito.
A Coca-Cola pretende lancar uma maquina de Post-mix (como essas que vemos em fast-foods) domestica, ate 2015. A empresa que se associa a Coca-Cola atraves de um acordo de mais de um bilhao de dolares, produz, atualmente maquinas de cafe automaticas, encontradas em bancos e escritorios, onde as pessoas podem se servir de um unico cafe. Tradicionalmente, a Gigante dos refrigerantes tem servido seus produtos atraves de garrafas, latas e embalagens longa vida durante mais de 100 anos. A ideia parece simples e ja e utilizada comercialmente por redes de lanchonetes, inclusive para produzir Coca-Cola (veja imagem ao lado), mas e a primeira vez que este sistema chega ao mercado domestico. A Coca-Cola nao informou, ainda, quais dos seus produtos estarao disponiveis, ou,se o seu refrigerante lider, a Coca, estara a venda em capsulas para producao domestica. Os primeiros entregues, foram vendidos a pessoas que se comprometeram a fazer uma especie de diario ou de fornecer informaacoes de feedback ao Google. Uma vez acessada, a pagina abrira uma especie de cadastro, onde o usuario tera que fornecer informacoes basicas, como nome, sobrenome, endereco de email, telefone (este, opcionalmente), pais, e duas perguntas que ajudarao o Google a selecionar os candidatos: A primeira pergunta qual sera o uso do gadget. Ninguem sabe se os ganhadores ofereceram seus feedbacks para a empresa, a fim de fornecer dados estatisticos qualitativos para que o processo ganhe escala industrial.
O Google acaba de anunciar a sua associacao com a Lego de modo a utilizar virtualmente os famosos bloquinhos no Chrome. Esta tecnologia permitira que o usuario, monte, publique e divulgue seu projeto para qualquer lugar do mundo.Ao iniciar a construcao, se abrira um mapa, onde o usuario podera comecar a montar suas edificacoes. Para aprimorar suas habilidades de engenharia e se preparar para o proximo Filme da Lego, voce pode explorar a Academia Build, uma serie de tutoriais curtos e desafios com personagens e estruturas do filme.Uma grande sacada do projeto e que voce, tambem, pode usar as maos para efetuar as suas montagens. Sim, o McDonald’s, paraiso dos Hamburgueres tambem e um bom lugar para se comer um tradicional Beirute. Os produtos foram batizados de McArabia Grilled Chicken (frango) e McArabia grilled Kofta (carne temperada).
Alem dos paises arabes, os beirutes podem, tambem,, ser encontrados em algumas lojas do Paquistao, oferecido entre 350 e 515 Rupias do Paquistao (algo entre 7 e 12 Reais), ao cambio de Janeiro de 2014.
Quando se trata de empresas de tecnologia, parece impossivel que algum produto colocado no mercado por essas empresas nao se tornem um sucesso imediato de vendas. Antes de falar do Zune vamos tentar entender algo: por que um desenvolvedor de software (Microsoft) faz tanto sucesso com um hardware (XBox). Finally Inside the Google Glass Permanent linkBack in December 2011, the first hints appeared that Google was developing wearable glasses. With a ‘special Tuesday’ price of $1500 and a Bill of Materials of less than $100, it appears that Google is making a fortune from each sale, but given the long development cycle and its associated costs, Google is likely to be much closer to a small profit or loss or break-even.
The smartwatch is not a new trend, we were tearing them down in early 2000 when Casio ruled the "smartwatch" category (see Image 1), with its trio of watches the WMP1, WPV1 and BIZX HBX-100. With this trio of smartwatches Casio offered early adopters access to features like PDA, pc connectivity, built in camera technology, and music right on your wrist. Our vantage point for these devices comes specifically from the aspect of the incorporation of technology, and a healthy mix of cutting edge and proven is required to both product dependable results, but also at price points that will attract a potentially broad user base.
Figure 1 compares the four devices with the STMicrodevices M3 or M4 MCU, Frequency, Built in Flash, Built in SRAM, Package Pin count, cost of IC, Model MCU and Package size. From a design win perspective Suppliers that offer greater chip integration of connectivity as well as low power computing solutions will be best positioned as key suppliers to the Smart Watch market. The phone also shows off Samsung’s SuperAMOLED display architecture, increasing from 5” to 5.1” with resolution remaining at 1920x1080. The Galaxy S5 is so loaded with sensors that it lists a class best functionality by cramming all the following into its tiny chassis.
If you’ve ever wondered why Google ended up going with “OK Glass” as the official phrase for its Glass product, this one’s for you.
Rosenberg has apparently received permission from Google to share an email she sent to Glass Product Manager Mat Balez on April 14, 2012. As the dinner drew on I realised that I was yet to flex my massive marketing guns in Mat’s tiny face***.
In the car on the way back, Mat told me about how the team had been working on the “hotword” for Glass.
When I got home, I tried my best to think of something else, anything else so that I could at least have a few options to send to Mat.
Now, you’re probably wondering ‘What were the other choices the team had before OK Glass?’ Well wonder no more! Hay muchas opiniones en la web contra la posicion dominante de Google como buscador por la reciente implantacion de Google Hotel Finder, pero pocas que piensen que la proxima llegada al mercado de Google Glass va a hacer aun mayor el conocimiento de Google acerca de los habitos de compra de los  consumidores de nuestro hotel, restaurante o negocio, digamos, fisico. Es relativamente facil posicionarse bien y captar consumidores hacia nuestro negocio, pero antes hay que saber donde, cuando y como. Foursquare permite al usuario compartir lugares publicos geolocalizados desde un smartphone o tablet,  anadir recomendaciones (check-in), decirle a tus amigos donde estas.
Y ?sabes que si llevas Foursquare  en tu smartphone al pasar por un determinado comercio te va a llegar informacion de promociones del lugar que tenemos al lado? Google Maps nos dice como llegar, crea tus propios mapas personalizados, ve tus ubicaciones destacadas y consulta sobre que negocios has opinado. Permite compartir mapas, ademas de estar conectado con Google+, la propia red social del gigante de las busquedas.
La proliferacion de smartphones y tabletas ha provocado que la geolocalizacion y las redes sociales se hayan convertido en una de las opciones mas relevantes para llevar a cabo acciones de marketing online. Gracias a Google Glass las posibilidades de aumentar nuestras ventas a traves de una comunicacion inmediata, directa, segmentada y online con nuestros clientes potenciales, es enorme.
Es importante no dejar escapar la oportunidad de prepararse para dentro de poco mas de un mes, porque Google Glass puede convertirse en una revolucion tal como lo hizo Apple con el famoso iPhone.


Google is known to many as the most popular search engine used in the online domain, but they’re expanding their areas of business at an incredible rate; they are now firmly entrenched in areas other than software development for their search engine – they are also coming to be known as leaders in technological smart devices, the most notable of which is, perhaps, their Google Glass. This month, Takealot announced that they will be making a limited number of Google Glasses available to the South African market. The first time a prototype was seen worn was in April 2012 and the following month, Google demonstrated how the product would be able to capture video recordings. While the aim currently is to appeal to those with a love for technology (and can afford it) Google ultimately means to make it as available as a cell phone. Already there have been uses for it greater than simply individual indulgence – the Nepal Government has been using it for finding poachers in some of the country’s national parks. With the rate at which technology has progressed, ideas that are reality now, but that first appeared in science fiction novels, are not as strange as they once were.
Over the past few years augmented reality (AR) has become an integral part of several companies’ advertising and marketing strategies, fulfilling consumer demands for more creative, innovative and interactive methods of engagement.
Assim, e comum encontrar ao redor do mundo, saladas, tanto como prato principal como acompanhamento, frutas de sobremesa e sucos saudaveis.
Muitos usuarios estao testando as novas funcionalidades desde maio do ano passado, e gracas aos feedbacks obtidos, o Google esta pronto para lancar a nova versao. Podem ser verificadas as condicoes de trafego ao vivo, descobrir o que esta acontecendo em torno da cidade, e aprender sobre uma nova area, com a ajuda do Pegman (aquele icone amarelo, representando uma pessoa que se utiliza normalmente para acionar o street view).
Alem disso, quando clicar em um restaurante podera aparecer um resultado relacionado que possa ter passado despercebido. E possivel voar sobre montanhas em 3D e dar uma espiada em empresas que voce pretende visitar”. Um slogan acaba se associando tao fortemente a marca que fica dificil dissociar da mente dos consumidores. Tem uma ligacao tao forte que, quando cantado ou falado faz com que as pessoas se lembrem das Casas Bahia. Afinal, Ipods, Ipads, Iphones e MacBooks fazem com que os consumidores facam filas nas lojas dias antes do lancamento, simplesmente para ser um dos primeiros a possuir o gadget. Como na epoca os consoles mais populares eram o Sega, Nintendo e Sony, os desenvolvedores de jogos deram pouca atencao ao novo produto da Apple. O grupo anunciou que fez uma parceria para vender uma serie de bebidas que o consumidor preparara em casa que vao desde refrigerantes ate sucos e chas gelados com a empresa GMR (Green Mountain Coffee Roasters). O usuario colocara a capsula da bebida selecionada e a maquina se ocupara de acrescentar e misturar a agua e o gas. A imagem acima mostra um tipo de post mix utilizado em estabelecimentos comerciais que nao utiliza tanto espaco como os convencionais (veja imagem a seguir). Mas alguns poucos consumidores ja tiveram acesso ao produto e estao ostentando ha algum tempo o Google Glass, o gadget revolucionario do Google. Para comemorar o numero de 100.000 fas a pagina canadense da rede Pizza Hut ofereceu aos seus assinantes 100 exemplares de um perfume exclusivissimo que quando passado no corpo deixava as pessoas com um irresistivel cheirinho de pizza. O projeto, chamado Build With Chrome (Construa com Chrome), permitira que o usuario monte, virtualmente qualquer projeto que tenha em mente, utilizando as pecas Lego.
O projeto comecou por uma equipe de desenvolvimento na Australia e agora esta aberto para o mundo todo. O proprio mapa mostrara outros usuarios que fizeram e compartilharam seus proprios projetos. Para isso, basta utilizar uma tela sensivel ao toque no computador, ou atraves do Chrome para Android em tablets ou smartphones.O Google incentiva aos usuarios que compartilhem suas criacoes no Google+.
Em diversos paises do oriente medio, a rede oferece a seus consumidores o nosso tradicional Beirute, sob o nome de McArabia.
Em ambos o recheio, composto por dois pedacos de carne ou frango e acompanhado por salada de tomate, alface, cebola, maionese temperada com alho, envoltos em um verdadeiro pao sirio. A Microsoft ainda lancou 3 geracoes do produto, mas o consumidor insistia em preferir o iPod, produzido pela Apple.Assim, alguns anos depois, em 2011,o produto foi descontinuado e, no ano seguinte, a Microsoft anunciou a retirada de linha dos demais produtos da marca.  Motivo? As we recently expanded our medical device teardown program to include the rapidly growing wearable “Internet of Things” space – once again smartwatches are of particular interest. Specifications for these devices included things like 32MB of memory for up to 30 minutes of music or a 28,000-pixel monochrome CMOS image sensor.
We believe vendors and start-ups have access to chipsets and tools to design and manufacture truly innovative devices that provide a return (and value) when used. In our research and discussions with technology research firms and the analyst community there is consensus that the value these devices bring to our connected lifestyles is unmistakable. The sensors for the Basis are located on the bottom, they include optical blood (heart rate), 3-Axis Accelerometer (body movements), Perspiration Monitor (workout intensity) and Skin Temperature (exertion levels).
The Toq pairs to an Android or IOS smartphone via a Bluetooth, receiving notifications and applet content. It can be argued that the Pebble reignited this nascent market and the interest of billions. These include Qualcomm, STMicroelectronics, and TI all of which have a stake in these products. The phone also comes with a bevy of new sensors and we were excited to discover Maxim’s new Heart Rate Biosensor OS21A in our device. Mat had already been working on Glass for a while, but at this time, Glass did not have a marketing team.
I just asked Mat to send me over the list of suggestions, like literally, just now as I write this. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET.
Se vincula a Facebook o Twitter y permite anadir tips, comentarios, ofrece recomendaciones en base a tus gustos o fotografias y opiniones en tiempo real. The first prototype was created in mid-2011, which was reportedly just over a weighty 3.5kg, but the recent edition, that has been available to the public since May of this year, is obviously much lighter. The finished product now made available to the general public (if you’ve got the money, that is) looks marvellous. Increasing levels of investment in AR technologies are forecasted over the next few years, with a significant proportion of this investment likely to be for the purpose of advertising and marketing. Oferecer, no entanto, uma porcao de milho para acompanhar o lanche nao parece uma ideia apetitosa. Quando foi lancado, existiam apenas 18 jogos disponiveis no mercado americano, dos quais, 6, vinham na embalagem do produto. A Coca-Cola pretende permitir que o consumidor produza o seu suco, seu cha ou seu refrigerante, na hora que desejar, no conforto do seu lar.
O problema e que ha uma fila de milhoes de pessoas e o Google esta fazendo uma especie de vestibular.
A um preco aproximado de US$ 1.500,00 ( o Google nao informa antecipadamente o custo do objeto), o futuro usuario pode se inscrever em uma pagina criada para isso.
Nao quero influenciar ninguem, mas se fosse eu, acredito que a pessoa teria uma chance maior de adquirir um Google Glass, nesta fase, se escolhesse a opcao para desenvolver aplicativos, pois a Play Store esta faminta de programas para este produto.


De acordo com as opcoes escolhidas, voce pode ser o proximo feliz usuario de um Google Glass.
O perfume em nenhum momento chegou as prateleiras das grandes perfumarias e dos free shops internacionais para comercializacao. Na pratica, no entanto, nem todos os produtos adquirem esse status, e, muitas vezes, nao se sabe o porque. While far from the technology seen on hips, wrists or ears today these were truly groundbreaking devices in the 20th Century. From a social aspect, in 2013, the terms Internet of Things and Quantified Self became mainstream in the technology industry and the products being produced under these monikers have quickly found a foothold in mainstream society.
This blog discloses some of the key technology design wins and technologies we have documented in our wearable teardowns of four leading smartwatches, these include the Basis Science (now part of Intel) Carbon Steel Ed. Moreover the benefits of monitoring our personal data in a real time way to improve our lifestyle, health, and relationships, provide real value to the user. Collected data can be transferred using Bluetooth 2.1 + EDR or USB port to a computer or laptop for uploading to the Basis server.
The Toq’s touchscreen offers to save power by utilizing front-light illumination display technology. With over 14 variants of the phone expected to hit the market we expect to teardown several other versions in the coming weeks.
I saw this as a chance to both impress Mat with my insightful marketing prowess* and get a free dinner. I desperately wanted to be a part of Glass marketing (even though it didn’t exist yet) and I needed to do something to prove my worth. There’s a whole team at Glass who worked very hard testing and implementing it before it was adopted. Ademas, crea listas de lugares favoritos, busca lugares similares a tus gustos alli donde estes a traves de palabras clave o categorias (restaurantes, compras, hoteles, administraciones publicas etc. According to a study by Hidden LTD, currently, almost 20% of AR applications are for the purpose of ‘bringing to life’ online campaigns and an additional 10% of AR applications are aimed at enhancing point of sale material.The unveiling of plans for Google’s latest venture, Google Glass, has caused a recent resurgence in interest surrounding the possibilities of augmented reality in advertising and marketing strategies. O McCorn, porcao de milho servido em uma tigela sem nada mais faz parte do menu de saladas das lojas de Hong Kong. Yet, the demand and sales volumes for the devices originally priced between $150-350 never really materialized.
Innovation in this segment has also been boosted by Kickstarter campaigns which provide unprecedented crowd funding (see Pebble’s story). Other features include two microphones, speaker, and a 1.9MP BSI CMOS camera with 720p HD video recording capability.
Nonetheless, based on announcements and our costing database of current Qualcomm LTE (Snapdragon parts) we expect the cost of that device to only increase by about $10 to the US$215 range. So, I decided to put all my Glass eggs in one basket and send over a rationale for ‘OK Glass’ (below is the actual email I sent). Despite Google releasing statements that ‘there are no plans for advertising on this device’ and that they are more interested in making the hardware available, there have been high levels of speculation surrounding their advertising and marketing.
Mas, ao lado de apetitosas saladas, completas, com uma variedade imensa de ingredientes, o potinho de milho parece muito sem graca. Encontre o caminho mais eficiente para voce, com suas melhores opcoes dispostas no mapa, incluindo o tempo e a distancia para cada rota. Para comecar, agora voce pode se inscrever com uma conta Google para ajudar a encontrar coisas que as pessoas em seus circulos criaram . It is worth noting that the watches above now sell for $200-1,000 on eBay as collectors’ items. From a technology Teardown perspective, our Wearable and Wellness research focuses on key IoT developments in Health and Connectivity. It is interesting to note all four smartwatches use the STMicroelectronics ARM 32-Bit Cortex Microcontroller and have standardized on a Lithium Polymer battery module. We’ll continue to teardown innovative product that reach the market and look at the evolving technologies and systems that are being used. This processor replaces the Exynos 5410 we found in our teardown of the Galaxy S4 and has 4 ARM Cortex A15 cores and 4 ARM Cortex A7 cores. A week later, it was implemented, at which point I asked Mat when I should start but apparently that’s ‘not really how it works’. You can record videos, take pictures, play music, make calls and send messages, Google Now, translate foreign words, share on social media, navigate with Google maps, track your fitness; you can even get accurate data on your golf game, such as the distance to the pin and the current score.
As Greg Stuart, CEO of the Mobile Marketing Association commented, Google Glass could impact marketing in unprecedented ways.The technology has the potential to revolutionize SOLOMO (Social, local, mobile) marketing. Sensors include a 3-axis MEMS accelerometer with gesture detection, 3-axis digital magnetometer, and ambient light sensor.
So hilarious were these anecdotes, they rendered Mat and his wife breathless and thus, unable to fully enjoy the food before them**. Software developers from the New York Times to Evernote have created apps to function with Google Glass.
It is predicated that Google Glass will facilitate instantaneous access to information about local businesses when moving through an area. As I listened to Mat, I quickly** deduced that he was referring to the phrase that sets off the Glass menu.
Social features such as Foursquare check-in and the potential for apps similar to the ‘Find Friends Nearby’ app, could allow intensified social interaction and social marketing surrounding local businesses. Google Glass could also facilitate more subtle, social, video marketing, with the potential for consumers to use the device’s video functionality to record short social videos of purchases, experiences and places, which could be shared online instantly.
Em 2006 a Microsoft lancou uma nova marca que seria utilizada em Media Players, servicos de musica, servicos de apoio ao Xbox, etc.
However, it must be noted that there is still high levels of uncertainty as to how much information users will be willing to provide (See here for some of the latest on the Google Glass privacy debate), how wide spread the use of Google Glass will be and the exact form this new technology will take.Despite uncertainties regarding the Google Glass, it is clear that augmented reality, in general, is beginning to take off as an important tool for generating increased brand engagement. Instead, I continued to look pensive and muttered something about ‘looking into it’ just to appear as though I was going to put more than 3 seconds of work into it. Notable examples include: Net-A-Porter’s interactive store front, Airwalks’ invisible pop-up store, Mabellines ShowColor nail varnish app, Absolute Vodka’s AbsolutTruths Campaign, the National Geographic AR Installations (one of which is shown in the image below) and, Frauennotruf Munchen’s (A German Charity) domestic abuse AR campaign (see here for examples of more AR campaigns).
It is evident that AR technologies are offering new and unique consumer-brand interactions, radically altering the way in which the physical and digital worlds interface. As Christina Austin, in an article for Business Insider, commented ‘AR campaigns resonate with consumers in a way that most other ad platforms fall short’.



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