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A common practice by spammers is to create hundreds of very thin low quality websites, which Panda has directly attacked.  These websites may have very limited content or content on the homepage only. In January 2013 the Federal Trade Commission in the US cleared Google of any monopolistic wrongdoing and decided against imposing any sanctions on its core business. Earlier this week, for example, Google lawyer Kent Walker was forced to issue a response to a European Commission (EC) Statement of Objections, which focused on how the company delivers price comparisons to shoppers on its website. In the case of Google I am concerned that the company has given an unfair advantage to its own comparison shopping service, in breach of EU antitrust rules. However, Walker said in his blog post that the EC’s statement of objections are “wrong as a matter of fact, law and economics”. Our search engine is designed to provide the most relevant results and most useful ads for any query. Throughout the almost 17 years since Google started, our engineers have been developing innovative approaches to search and ads that are valuable for both users and advertisers.
Typically a monopoly has some adverse consequences on consumers, but for many it’s not immediately apparent what these are. However, despite being confident about its offering and positioning in Europe, Google is struggling to prove itself in India after the country’s Competition Commission concluded that the company has abused its dominant position in online search advertising.
The regulatory body began investigating Google back in 2012 and according to a report seen by the Financial Times, it has found that the internet giant breaches a variety of India’s competition law.
The complaints against Google were initially filed by Bharat Matrimony, an online matrimonial site, and Consumer Unity & Trust, a consumer rights organisation. The report also allegedly gives Google a black mark for the use of its AdWords system, claiming that it gives preferential treatment to Google’s in-house adverts. But it’s worth remembering that tech companies in the past have considered themselves to have an unbreakable market dominance and have been disrupted by new companies that have spotted changes in the market. Anyone charged with the responsibility of a website today is likely familiar with SEO or search engine optimization.

Behind the list of results Google suggests in response to your keyword or phrase, is a complicated algorithm (actually algorithms, plural) that assess each possible website across a dizzying array of parameters for the query at hand. Luckily today all our sites are built incorporating the WordPress CMS engine and WordPress is designed to be SEO-friendly. Well, as much as you like, but a well-informed web developer that not only knows the ins-and-outs of building a site optimized for search without sacrificing design is all important. And in a way, isn’t it great to know that SEO is related more to your content than to arcane techie tricks? Please use newer version of your browser or visit Internet Explorer 6 countdown page for more information.
However, this doesn’t appear to have had any sort of ripple affect, as Google is continuing to fight antitrust fires globally. On the contrary, showing ads based on structured data provided by merchants demonstrably improves ad quality and makes it easier for consumers to find what they’re looking for. In the video below you can hear from our engineers about how our services have evolved to give people better results and ads. And the lengthy report has concluded that Google gave preferential treatment to its own search results.
This also adversely affects the competitive landscape in the markets for online general web search and search advertising, as well as adjacent markets such as travel, maps, social networking [and] ecommerce. Market dominance has historically not been a good thing for consumers, competitors and innovation.
The main algorithm and bolt-on algorithms are being tweaked and modified regularly to keep black-hat SEO’s from gaming the results and to take into account changes in how content is judged to be relevant. There are a lot really smart people out there however, who test all kinds of parameters, from the words in your posts, to the file name of a page, to bolded words in your text, to links to your site, and on and on to see how sites are affected when changes in the algorithms occur.
So if someone approaches you promising that you’ll be in the top three results in a few months, you may want to treat that appeal with a healthy dose of skepticism.

On top of that, there are several amazing SEO plugins that take care of a laundry list of must-do’s while you get to work creating new content on your site.
At the same time a basic understanding of SEO will also help you to create content that is useful to your audience and incorporates search terms and phrases that visitors are actually using to find you.
We have to get the thousand-and-one little things right and most importantly, your job is to create great content for your audience – not robots. However, if the investigation confirmed our concerns, Google would have to face the legal consequences and change the way it does business in Europe. However, when you look at Google, even though you may use a lot of its services, you don’t necessarily feel like you have to. Smarty pants researchers provide some pretty good insights such as the SEO Cheat Sheat, below, by search firm, MOZ. It’s executing on the many, many things we do know regarding search in the building of your site that is the foundation of all your post launch efforts.
It’s in our interest to provide high-quality results and ads that connect people to what they’re looking for.
However, if the users want to continue using Google, that’s the game we have to play.
Understanding the basics will actually go a long way to improving your organic search results for different keywords. That’s not “favoring” — that’s giving our customers and advertisers what they find most useful.

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