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There was a lot of backlash to the update, so Google have now set up a Penguin recovery form to contact them if you think your site has been penalised unfairly by the update.
Yesterday (24th April 2012), Google released its new search algorithm designed to stop people using spam techniques that are against Google’s publisher guidelines. With a report entitled ‘Another step to reward high-quality sites’, Google once again defines what it sees as the definition of “optimisation” (steps taken to make a site easily found by natural search terms and to make the site easily crawl-able). Incidentally, Matt Cutts backtracked on his use of the word “over-optimisation” when talking about the algorithm changes in recent weeks, and seemed to regret how the term had drawn SEO into the mix. Google see “black hat webspam” as any links or site changes that are there purely to make sites rank higher than they ‘deserve’ to be ranked – changes that have no benefit or are of detriment to the user experience. Most importantly, they identified some of the factors that they see as examples of ‘webspam’ and which will now cause penalisation.
Our SEO training focuses on white-hat techniques that don’t compromise the user experience – exactly the sort of thing Google rewards. Do your pages include keywords that you put there just to increase SEO – that don’t add any value for the reader? Google knows (well, thinks it knows) which links are built with the pure intention of increasing your page rank.
Essentially, any code or action taken by SEOs to deceive the Googlebots is action that may have lead to penalisation.
Even if you haven’t done any of the above, your rankings may have dropped because Google’s new algorithm prefers another site to yours. Once you’ve considered all the factors above, and taken any necessary action, the next best thing to do is to take a step back.
It’s clear that Google is trying very hard to achieve the perfect ranking algorithm to give users what they want and ensure the right webmasters and SEOs are rewarded for their efforts.
The Google Penguin update picked up where previous Google updates left off, and worked to further increase the page ranking for high-quality sites while decreasing the search ranking for lower-quality sites. Since the introduction of Google’s Panda update in February 2011, Google’s algorithms have been moving towards promoting quality sites using various means.


Black-hat SEO refers to a practice of artificially increasing the ranking of a site by manipulating the way the site is indexed.
Penguin, which came after Panda and the page-layout update, has affected less websites than previous updates, presumably because the previous updates corrected the page rankings of lower-quality websites, making the additional correction of Penguin largely irrelevant. Google has pursued a policy of rewarding high-quality sites with higher page rankings while simultaneously pushing down the site rankings of lower-quality sites since the Google Panda update in early 2011, and with the Google Penguin update, this policy has been extended to target the specific meta-data involved in black hat SEO practices some sites use to increase visibility. Interesting second use of a black & white animal for an update that penalises black hat SEO Google! They say that only 3% of search queries will be affected – but, judging by the comments already flying in on articles such as SearchEngineLand, lots of businesses have woken up today to find their sites have dropped significantly – and they don’t know why.
The importance of social media and quality content are increasingly important for SEO, so you can benefit from our Social Media Training and Content Marketing course.
Whilst, of course, you need keywords on the page to tell the search engines what you offer, you need to make sure they are used in a natural way. If you have any hidden code, or pages that appear different to the user than to the search engine, Google is on to you.
Look very closely at the sites of anyone who’s overtaken you – what about their site makes Google think it’s compelling and deserved of its rank? Google aren’t going to tire of saying that they want us to create quality websites that rank for the keywords the user is looking for, and which the user is glad to find.
In theory, they should now be presented with the sites that give clear and concise information, that allow easy navigation and which, ultimately, they are compelled to stay on and share once there.
If Google is supposed to be rewarding quality content on sites where users stay once landed, why does this continue to rank? Specifically, the Google Penguin update was designed to punish sites using so-called “black-hat SEO” to increase their page rankings. Previous to the Penguin update, changes were made in the algorithm to punish sites that had minimal content above the fold, encouraging sites to produce more content that is easily accessed by visitors. This can be done by repeating unrelated terms in the content of the site or by increasing the number of pages that link to a specific page, which can also increase the site ranking.


Google Penguin 1.1 was announced in May of that year, and included a more stringent algorithm.
However, Google estimates that approximately three percent of all websites are affected by this update, both for English-language websites and other websites.
The form is for people who want to report sites that aren’t being negatively affected by the update but that should be.
As a result, SEO companies are now encouraged to pursue more straightforward methods to increase page rankings and there is more incentive to produce high-quality pages. Make sure you are giving your (potential) customers what they want – and you’ll naturally be giving Google what it wants.
In practice, however, it seems that people are finding some anomalies in search results today. These techniques are also known as spamdexing, and many think they are a less than purely ethical form of search engine optimization.
Google announces all planned updates for Penguin, allowing website owners to make changes before the updates go into effect.
In this way, Google has enlisted the help of the internet community at large to police websites using these SEO practices to inflate their page rankings. Folgendes sollte unter dem Bild oder am Ende des Artikels stehen: "[Titel des Bildes] von Martin MiAYfeldt (Quelle)". Document your communications and send them to Google as proof that you’ve addressed the issue. Information on rollout dates for Penguin, both past and future, can be found on Google’s Penguin page.



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