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Brands and Tags and Chuck Ingersoll have released a new E-book titled 101 Great Sales and Annual Meeting Themes.
Many organizations hold their annual meetings early in the calendar year, often in January or February, so the release of this E-book coincides nicely with need for sales meeting ideas. Brands and Tags creates brand strategy, names, taglines, slogans and positioning for companies, products, services and individuals.
Reach out to the author: contact and available social following information is listed in the top-right of all news releases.
Thought provoking marketing ideas focused on Leadership, Strategy, Advertising, Creativity, Innovation, Digital marketing and Managing the Marketing Organization. With the right training sales people should become a natural source for first hand consumer insights.

Just before you think that the problems are only about the sales approach, make sure that you assess the other parts of the commercial function.
So if indeed the sales function needs tinkering, look at this framework of interlinked points to think about when you want to optimize your sales organization. Company experience includes branding projects for international companies such as Kodak, Coors and, as well as many branding assignments for regional and local firms ranging from Bud’s Hots to Royalty Free Roads.
I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). They need to look at three elements:- insights generated from consumer contact- insights generated from shoppers- generating insights based on sales or customer analysisInsights generated from consumer contactsThis is of course the biggest and easiest to formalize the generated insights. This means fixed meetings, consumer insights need to be part of sales planning data as well as objective setting to the right sales consumer drivers.

Chuck Ingersoll provides over 25 years of marketing communications and branding experience, including positions as a creative director at ad agencies and 10 years as owner of his own ad agency in Rochester, NY, Ingersoll et al Communications. First, a process needs to be in place where interesting feedback from both outlet staff and shopping consumers, get captured into the sales report. Key is that they feel responsible for influencing consumers and that they don't think this is for the marketing teams.
You could set weekly objectives like ask these questions to 10 people in your category aile and provide a summary of the feedback by end of week.

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