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Colgate Palmolive in Thailand has started giving out ice creams and candy at annual events like Oral Health Month to remind target consumers, especially kids, to take better care of their teeth after eating sweets. What is The Inspiration Room?A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. TweetMoney, even big money, are sometimes not enough to achieve success in brand promotion and are not the guarantee of successful marketing campaign as well.
Guerrilla marketing is an excellent, and what is not less important, money-saving solution to promote your brand, products and services in the most creative and vivid way. Our team decided to showcase the most captivating exapmples of guerrilla marketing campaigns which can inspire you. Meralco, the Philippines’ top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills. Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events. These bags were designed as color samples of hair extensions for distribution to visitors to a party at muse, beauty salon. The brief: The agency was given the task to design a shopping bag for Magic-i, a magic shop. Law firm marketing consultant, Larry Bodine, offering services related to legal marketing, lawyer marketing, business development, lawyer coaching, marketing strategy and plan and law practice development. Few things irritate cell phone users as much as their calls being dropped mid-conversation.
Folgers took a page out of the guerrilla marketing playbook with this optical illusion of street art. Arguably the most famous in-your-face marketing campaign of all time is the Oscar Meyer wiener-mobile. Profit-making corporations are hardly the only ones utilizing guerrilla marketing strategies. Automaker Audi has had the daunting task of trying to sell diesel to the driving public as a viable and eco-friendly fuel, but on the strength of this ad, it has made quite a bit of headway. Some bright marketing manager at Nike knew that a huge soccer ball lodged into the side of a building would turn people’s heads.
What better way to promote Superman Returns than by placing a twisted telephone pole in the middle of a busy city sidewalk?
Some big companies avoid guerrilla marketing campaigns, as what seemed like creative tactics in the planning stage, can sometimes be considered controversial when implemented.
Advertisers are known for making some pretty over-the-top claims about the products, but few pitches top the absurdity of using “heavy duty” Reynolds aluminum foil as a garage door.
It’s tough to walk through a larger city these days without seeing one of the now famous Axe “running” ads.

Taking a page out of Oscar-Meyer playbook, cat food manufacturer Meow Mix developed the Meow Mix Mobile (pictured above), to cruise around spreading brand awareness on local streets and highways. Despite its noble goal of erecting the world’s tallest (real) frozen treat, Snapple’s foray into guerrilla marketing did not end well. In a truly brave move, Sony Corporation paid graffiti artists to adorn brick walls with Sony-themed images around New York City in attempt to drum buzz about the then-forthcoming PSP. Rumor had it in the mid-90’s that Taco Bell had purchased the Liberty Bell and shamelessly re-named this important piece of American history as “The Taco Liberty Bell.” Hysteria was drummed up through ads like this (above), announcing the transaction in a convincing, matter-of-fact way. So you are welcome to check out the compilation we have prepared and catch a few excellent ideas!
Frankly speaking, I wanted to become a tough drummer but now I’m drumming on my keyboard writing about web design and everything ‘cause I’m a freelance writer! The idea: the handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic. And increasingly, even those that do are turning to more creative means of reaching their audiences. But rather than take to the airwaves, Cingular tackled the problem in true guerrilla spirit, and addressing this widely-felt problem in bold, dramatic, in-your-face billboard This ad, which portrayed a call being “dropped” onto the ground below, instantly arrested the attention of passers by and those far off who cannot help squinting to see what “that crazy looking billboard” was all about. Passersby on this city street see what appears to be a coffee mug embedded into the ground, emitting steam in your direction as you pass. Shaped as an enormous hot dog, the car makes its way across the nation, drawing attention from kids and adults alike as they watch the edible-looking vehicle lumber down the street.
France’sMedecins du Monde, for example, expressed its commitment to fighting homelessness by distributing hundreds of tents to Paris’ vagrants in a maneuver nicknamed “tent city.” The huge cluster of tents quickly commanded public attention, to which the  French government responded by allocating $10 million for emergency housing in response to the demonstration.
Perhaps designed to give the impression that soccer players would be infused with mind-blowing power if they used Nike balls, this is another prime example of creative marketing orchestrated in a way that appeals to the product’s very specific target audience, as well as everyone else. The marketing team at Red Bull kept this in mind when masterminding this “pit stop” in the middle of Time Square in New York City. Even people with no interest in, or intention of seeing the movie, could not help but stop and inspect the pole. The “Vodafone streakers” offer a case-in-point: two guys who ran out onto the field during a New Zealand vs. Kia did the latter two in its nationwide campaign aimed at convincing consumers to “spend less” – on its brand of cars, of course. As the caption under the photograph states, the aluminum foil was installed in order to “demonstrate the product’s strength and toughness.” Cute advertising (and obviously effective since we’re still talking about it years later), though we question how long it would’ve withstood a serious attempt at breaking and entering. Plastered around cities across America, the ad suggests how women will flock to Axe wearers, due to the product line’s chick-magnet scents.
As if that weren’t enough, Meow Mix also ran a reality TV show that put web-cams into a house full of cats so America could see what cats “really” do when people are not around.

Seen on television, and throughout cities across America, the Goodyear blimp is a classic conversation starter, something that begs to be pointed out to anyone you happen to be walking, driving, biking, or talking with at the time it hovers overhead. After being pulled into upright position by a crane, the 80 degree heat rapidly began to melt the gigantic dessert, sending a veritable flood of strawberry-kiwi-flavored liquid down onto the streets of Manhattan.
While reaction to the street ads have been mixed, any company willing to knowingly break the law to advertise its product in such a creative manner (especially one as big as Sony) deserves mention in an article like ours. Some initially panicked, but in the end, everyone got that it was just a publicity stunt by the fast food chain – arguably a successful one.
Once consumers have finished eating, the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This type of marketing requires truly brilliant ideas, creativity, the concept which could catch the eye and make the potential customer think. I really love what I’m doing and am glad to share my experience, learn something new and then write even more. Many consumers have become averse to slick commercials and polished sales pitches over the years, causing savvy marketers to adapt with offbeat, attention-grabbing marketing campaigns. Anyone who had decided to go without their morning brew will no doubt second guess themselves once they encounter this ad.
Entire songs have been written about the wiener-mobile, which has made appearances in TV shows and movies for decades since its launch.
Interestingly, the shift to clean diesel has also been sold as a means of achieving national energy independence – suggesting that Audi’s adoption of this tag line is not just a slick attempt to sell a car. While myriad other advertisers waged the war for consumer mind-share on billboards and street lamps, Red Bull’s pit stop arrested everyone’s attention who so much as walked by down the street. Accompanying the more flashy airplane-drawn ads were fliers stuck onto telephone poles with tear-away strips containing Kia offers and prices.
The publicity generated for the tire company by this blimp over the years is incalculable and has inspired countless ripoffs ever since. Following are 18 of the most memorable guerrilla marketing campaigns and what made them so effective.
The resulting public outrage was so fierce that Vodafone’s CEO had to issue a public apology and, and subsequently donated $30,000 to a local charity aimed at reducing sports injuries.
While these “cheap” methods are typically used to promote apartments and tag sales, Kia reported a nice sales boost from its localized, targeted campaigns that accompanied the fancier plane-with-flags approach.

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