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There are two predominant explanations for why social media marketing is failing in financial services: 1) poor execution, and 2) wrong strategic context. Meanwhile, there is plenty of evidence that financial services have placed value on social media.
The bank ranked #1 in The Financial Brand’s quarterly ranking of banks using social media is Bank of America. Bank of America, by the way, was the only bank listed in the 10 Most Hated Companies in the US (coming at #5). Now you might argue that BofA does so many things wrong, that its social media efforts can’t compensate for them. And if your company does all the other things right (which you might argue that BofA doesn’t), then what incremental benefit does social media involvement provide? In Q4 2012, I analyzed the social media approaches of a number of large banks and credit unions. Then there was the large bank whose tweets were all about how convenient their branches are. The second contributor to social media failure is the strategic context in which too many FIs put social media. Too often, however, firms with a social media strategy start by asking “what can we do with ___? In the old world of marketing, it was expensive to reach a lot of people–so when you did incur that cost, you had to make sure that each message or communication contributed to an ROI.
But in the world of social media, it costs practically nothing to tweet or put something on Facebook. But, Mark, what’s the RIGHT approach?: Put some 55 year-old in charge of social media? Social media to me is becoming more valuable for the eavesdropping to get consumer sentiment. Here is how you, as a marketer, can get more money for your budget: focus on moving the needle and less on the buzz words.
The opportunity for you to grow your bank or credit union, which in turn will get you bigger marketing budgets, lies in using social media for its targeted advertising capabilities.
And when you combine this targeted social media advertising approach with content marketing, your bank or credit union will generate leads that can be properly nurtured using marketing automation, which leads conversion and thus results in growth.
Social is vital and companies must adjust; it just happens to align to marketing objectives rather poorly. In the old days of marketing, the cost of message development was a small % of the overall cost, and the cost of delivering the message (via TV, radio, print, etc.) was a huge %. In the world of digital marketing, the cost of sending an incremental message is practically zero. But the overwhelming majority of those messages aren’t effective, so who cares if they’re free or not? Using any social media to reach a new customer base is a waste of time because nobody is paying attention. Sure if you have dedicated and I mean REALLY dedicated customer base social media may pay off in getting the word out about current promotions or new products, as for getting new customers, you have to spend money on traditional advertising.
As a social media manager for financial institutions and others, I can tell you from first-hand experience that social media is largely not working well for them for these reasons: 1) They see it as just another advertising channel for one-way communication.
Thought provoking post as always… By the way, heard you on NPR last evening on my way home. Marketers continue to try to fit social media into the lead-conversion box, but it just isn’t working.
Acquire Millennial Customers with Photo Banking Zogby Analytics examined the mobile preferences of Millennials and found that what started with the selfie evolved to commerce and the camera is key for capturing this demographic.
The event was opened by Councillor Hitesh Tailor, cabinet member for housing, employment and skills,  at Ealing Town Halll in Ealing. When preparing to implement an EMR or EPM system with a graphical user interface, your entire staff will need to possess at least some computer skills. Some staff members will need to be able to check patients in and out; others will have to post money or generate claims. The electronic medical records committee must design a training plan which takes the above factors into consideration. CCHIT had been given an (un)official nod from the government's Office of the National Coordinator for Health Information Technology as the certifying body for EMR standards.
At our practice, mind-mapping software has become indispensable for managing projects of any size. I've successfully rid the home office of paper records by scanning them all - then shredding them. Many computers have monitor or video out-ports which allow a connection to a second monitor. Although no single device can do it all, I have discovered a PDA or smart phone to be especially useful. Some recent legal cases have established that data which is accessible must be able to be produced, including backup. In the world of paper records, charts that are more than seven years old that were purged are considered legally inaccessible. Eventually, rational minds emerged victorious, and some of the more inane regulations have relaxed somewhat. Consider forming a Legal, Risk & Compliance (LRC) Committee for your practice, to address the above-mentioned issues and others which may arise. Yes, you really can get a new iPad, but only for a limited time, so be sure to enter right now! Beware too of scams galore on Facebook that promise freebies and may end up making you pay (literally) instead.
A 26-year-old fugitive was caught in Cancun, Mexico after he told his Facebook friends, including a former Justice Department official, that he was living in paradise there.
A 33-year-old clubber who attacked a man with a bottle has been jailed Portsmouth, UK, after his victim tracked him down using the Facebook social networking site. A 26-year-old burglar was caught in Rome, Italy because he logged onto Facebook during the break-in. A 19-year-old Pennsylvania man was arraigned on a charge of daytime robbery in Berkeley County, USA because he used the victim’s computer to check his Facebook status during the robbery.
THE BRANDS MOST ENGAGED IN SOCIAL MEDIA are also experiencing higher financial success rates than those of their non-engaged peers, according to a new study released by enterprise wiki provider Wetpaint and the Altimeter Group.
The study grouped the brands into one of four engagement profiles that related to the number of channels they’re involved in and how deep that involvement is. TWITTER IS NOT POPULAR AMONG TEENAGERS according to a report from analyst firm Morgan Stanley AND a survey by research group Participatory Marketing Network (PMN).
Meanwhile, a Nielsen Online report said that majority of Twitter users are quitting the service after one month of registration.
By contrast, “even when Facebook and MySpace were emerging networks like Twitter is now, their retention rates were twice as high. Seeding. Investing to grow your effort into a healthy ecosystem that can produce data, insights or even new ideas. We’ve noticed that your slideshow on SlideShare has been getting a LOT of views in the last 24 hours.
Research - Look for event references to the event, company announcements, signs of business opportunity. Research – Look for industry news around the event, to understand what might be impacting the people you’re mingling with. Research - Look for recent pictures of attendees or other people you hope to meet at the event. Research - of the prospective attendees or business people for ideas of how things are going in their lives or in their businesses…. Content Prep - Put up a few post-dated posts and have a great post launch on the day of the event. Content Prep –  If you’re looking to connect at the event, some of your content should be outreach related, via services like Twitter or Facebook. Promo - Send message saying that you’ll be visiting ____ conference in ____ (city) and let people know you’re coming. Promo – Send some personal emails to people that you might want to meet in the target city.

If you’re thinking of liveblogging the event, prepare ahead of time (here’s a great article at Web Worker Daily about that).
If you’re going to take lots of photos or videos at the event, check your gear to make sure you’ve got everything (charger, media transfer tools, spare whatevers).
If you’ve got a business offer to promote at an event, practice and practice and practice how you’re going to talk about it. FOUND THIS INTERESTING LINK ON a Facebook friend’s profile when I was about to post a birthday greeting to her. Random times when for some reason I decide to go there, perhaps remembering a URL for a site I wanted to check out. Skype persistent group chats where I’m connected to several different groups of people on various topics. The biggest problem with mass-market advertising, Godin says, is that it fights for people’s attention by interrupting them. Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them… Permission is like dating.
HOW DID INSTITUTIONS DESIGNED FOR LEARNING become so widely hated by people who love learning? LAST OCTOBER, Dr Wesch wrote, “Despite my role in the production of the video, and the thousands of comments supporting it, I recently came to view the video with a sense of uneasiness and even incredulity. DO YOU KNOW THAT the default friend feed settings on Facebook is “full on stalker mode”? Amazon Web Services (AWS): Amazon, which began as a bookseller, has generated such enthusiasm and loyalty in the developer community.
Basecamp: 37Signals, maker of project collaboration app Basecamp, is the favorite start-up of a lot of people (even its competitors).
Wordpress: RWW expects a big market in the replacement of first-generation content management systems (CMS), with simpler SaaS tools that have blogging at their core.
If it’s #4, I don’t know why you even bothered to click on the link to get here, but thanks! I could produce a list of sources backing up (or rather, asserting) the claim, but Ad Contrarian has already done that for us. According to respondents to the 2015 Financial Brand Marketing Survey, few are finding that social media channels are effective in helping them achieve their marketing objectives for the channel (the actual numbers of social media channel usage and effectiveness will be included in the report to be released shortly that will be available to survey respondents).
In a study conducted by the MSR Group, just 2% of online banking consumers said they would be likely to follow their bank in a social channel. A recent article in Huffington Post (that bastion of academic rigor and soundness) titled Is Social Media in Financial Services a Friend or Foe? Not only has the annual Financial Brand Marketing Survey found a growing percentage of FIs using social media year over year, but a study from Third Degree found that half of credit union CEOs believe social media is worth doing, and three in 10 believe it’s essential to their engagement efforts. It ranks #7 for Facebook likes, and #2 in terms of Twitter and YouTube followers, giving it the overall #1 ranking. In the 2015 Financial Brand Marketing Survey, we asked respondents not just what social media channels they used, but what their marketing objective for using the channel is.
By not subordinating the social media strategy to a content marketing strategy, many firms never figure out how to effectively use the channel.
Get a copy of his best-selling book, Smarter Bank: Why Money Management is More Important Than Money Movement. I completely agree that the vast majority of banks and credit unions have no social media strategy. Many of your Gen Y folks that would run social are clueless about social media beyond their own experiences…thus they have limited minimization ability.
Gallup published a study (over 18,000 adults) citing only 5% of consumers consider social media to have a strong impact on their purchase decision. Find the answer to this as it relates to your organization — and you will find the golden egg.
Social is fun, trendy and something to be considered; however, social media is designed to be a social tool. Traditonal marketing and advertising are used in attemt to drive people to the social channel. The project  targets tenants who are either brand new to social housing and in the first year of their tenancy, or are aged between 18-25 years or who are in and out of work. Deprivation varies across the borough and residents fall amongst both the most and least deprived in the country.
It’s aimed at helping social housing tenants become more confident in, and more aware of how to take control of their finances. Featuring expert guidance in electronic medical records, finance, administration and legal issues.
However, a large percentage of adults still have limited experience with the latest technology. Maybe the technical staff won't have to understand the claims process, but they will surely need to be proficient using EMR. The committee will have to determine what the common tasks for every employee will be, then adding additional skills of increased complexity to the appropriate departments and jobs. According to a report by FierceHealthIT, The Drummond Group, an interoperability testing lab in Austin, Texas, has thrown its hat into the ring.
An organization made up of industry experts, corporations, and other volunteers, CCHIT has also had its share of critics who charge that it is giving preferential treatment to big players in the EMR software community. The ScanSnap 500 is a device which will scan everything, from PDF files to double-sided documents.
Many small, high-definition TV sets have a video in-port able to toggle between cable and satellite and a computer signal. These devices are cell phones that run Windows apps, able to sync with Outlook on your desktop computer to access the Internet, email, and your contact list. No more can you even keep a patient check-in form at the front desk, or risk having a patient learn who else had been in on that day.
Although this may seem an unfair burden for a medical practice, experts dealing with these sort of legal cases believe that EMR will result in a decrease of malpractice suits, owing to better documentation and a lower rate of medication-related mistakes.
There are still privacy issues which are specific to the electronic aspects of medicine, in regard to inappropriate disclosure of patients' data.
Because of the big hype around the iPad, several companies are giving away iPads for review purposes as soon as they are available. As of now, there are over 6,000 fans on that page - an increase of a few hundreds since I first viewed the page.
A marketing firm that is truly offering 10,000 free iPads should have enough money in their budget to put together an attractive, well-designed, correctly-functioning website and not rely just on Facebook as a marketing tool.
He went to the police station to correct the problem, and the information he gave police led to the arrest of a 30-year-old man police said they believe is the real robber. The retention rate of Twitter is also much lower than that of social networks like Facebook and MySpace during their explosive growth phases, says a Nielsen Online report.
A productive social business design will require efforts to prune and weed out material that can inhibit its growth (just like a garden).
Many have criticized online polling because Internet users tend to be wealthier, more educated, and more male than the population at large. For instance, if you’re looking to work with restaurants, write a blog post about how you’d help restaurants improve sales. Videos will give people an even better opportunity to observe you and see what you’re about.
They don’t necessarily have to meet you at the conference, but you might be able to schedule coffee.
It’s been almost two years (spring 2007) since Dr Michael Wesch of Kansas State University invited the 200 students in his “Introduction to Cultural Anthropology” class to tell the world what they think of their education by helping him script a video for YouTube. Surely it can’t be as bad as the video seems to suggest, I thought… But when I walked into my classroom for the first day of school two weeks ago I was immediately reminded of the real problem now facing education.
There is literally something in the air, and it is nothing less than the digital artifacts of over one billion people and computers networked together collectively producing over 2,000 gigabytes of new information per second… Classrooms built to re-enforce the top-down authoritative knowledge of the teacher are now enveloped by a cloud of ubiquitous digital information where knowledge is made, not found, and authority is continuously negotiated through discussion and participation. Atlassian (and MindTouch below) seems a safe bet for enterprise, having traction and a good breadth of products. Granted, that study was conducted in 2013, and attitudes may have changed dramatically since then. This takes the decision out of the context of the customer lifecycle and other content marketing initiatives.

They are doing Facebook, Twitter, LinkedIn, Pinterest, you name the social media flavor just to do it. The problem (or challenge) is that after 30 years of learning to be a marketer, can that 55 year-old really understand how communicating on social media is different? And as one who has been part of the financial social media scene since the beginning my thoughts and ideas have completely changed. It, as Ron noted, requires new skills sets, time and and real dollars to properly plan, develop and distribute content that helps first and sells second. Invest in formal training for their SM manager and go on to train and involve their entire staff, and 4.
Mark Zuckerberg didn’t make a bazillion dollars because nobody is looking at social media.
And no, words like engagement are not just buzzwords when there’s substance behind it. Dormer’s Wells ward (nr Southall) includes the most deprived within Ealing and amongst the 1% most income deprived in the country. Mentors were recruited and trained from the local community and from voluntary and community organisations. It's a lucky fact that most doctors must keep with technological advances out of necessity. The best part is that you don't need to be a computer genius to use these tools - they're intuitive, making projects easy to follow visually. This application has modules to set up various goals, from business, to family, to personal. When you set up dual display with the TV as the second monitor, you can double the work area on the desktop.
Some people use the phone connection to access the Web, while others connect through a wireless network.
Even so, if data is kept on a failed hard drive, and the costs of recovering the data is significant, it could create an undue burden; judges could rule that the expense be shared between the two parties.
When it comes to electronic information, however, inaccessibility could be more difficult to prove, as electronic data can almost always be recovered.
An unauthorized email, unsecured wireless network, a computer monitor left on in view of another patient are some prime examples. One of its earlier variants iPad Research Center – Test & Keep It had over 240,000 fans. The top 4 is still the same as last year (see 2008 chart below) : Google, Yahoo, Microsoft, AOL, said ReadWriteWeb. Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. Some of this can be automated… but there has to be some editorial judgment made for every piece of content and functionality.
It might also help with the people recognition factor, as seeing you in motion might improve their chance of seeing you at an event. Thus, people using Twitter Search or poking around via Facebook might catch you in a search and engage you. Just the same, if it’s the kind of event where people have traveled to be there, take every opportunity to reach out.
Make a game of showing where you’ll be via Google Maps, and switch to Satellite or Street View to show them the visuals instead of just the map. The mix includes: user-generated photos (58 percent), homegrown video (18 percent) and articles (15 percent).
Google’s flagship Gmail is still in beta and suffers from reliability issues, and some modules (such as for spreadsheet) still seem a bit raw compared to those of competitors.
Automattic’s Wordpress is growing in reputation as the platform that delivers this the best, especially in terms of the quality of its continuous innovation.
LinkedIn tackled two of the biggest issues for enterprise: acquiring customers and hiring employees. As a result, many marketers feel that their social media efforts aren’t very effective at accomplishing their marketing objectives. The fact that social media can change behaviors of entire countries shows that most assuredly are paying attention to content that’s relevant.
Marketers must first create brand awareness, and move on to engagement and thought leadership from there, until they ultimately win conversion.
For example, almost all of your employees will need to know how to use the system to look up appointment info. Next, the department should rotate through the training room to receive training on the necessary tasks for their particular jobs. Some newer versions such as Treo 150W can sync up with your contacts and calendar remotely from any location.
In fact, most of the current EMR software systems don't even let a provider delete patient records.
Because this means that you are making zero or even negative impact here, on the blog owner as well as on the other blog visitors.
They tend to ignore ads entirely and never click through. Teens also tend to use phones simply for talking and texting.
Give everyone a chance to connect while you’re on the trip via Skype video, so they can stay in touch.
Meanwhile, the number of newspaper sites that are allowing readers to comment on articles has more than doubled to 75 percent. It is still a bit raw, and the company will need deep pockets to satisfy an expected growing demand. Most financial institutions turn to a 20 year old for their social media staffing and they wonder why it doesn’t match to their strategy.
And on those metrics, social is terrible (within many verticals) and always will be (at least for organic content). Still, many other staff members have limited exposure to computers at work - and limited skill as a result.
A manual was prepared for the EPM software module, and another is being written for the EMR module.
A dashboard can handle your mind maps while helping to delegate the logistics of who, where, what and when of your projects. Although a bit larger and heavier than a regular cell phone, these devices make up for the added weight with increased flexibility.
They also share music files with friends using Bluetooth, since the service is free and most phones now support it. They do not own smartphones or engage in video messaging or calling, due to cost.
You can promise a newsletter and talk to me for years, you can promise a daily RSS feed and talk to me every three minutes, you can promise a sales pitch every day (the way Woot does). In order to gauge an employee's computer literacy, they can be asked about the applications they've used, and to give examples of the sorts of tasks they've performed. This has become a major area of law and will become increasingly important as EMR becomes the norm. Make sure you add the kind of offering you’re putting out there for the event (or for the next several events, if that makes sense). Could a credit union catch the right person(s) at the right time in their life with valuable content that is relevant to their lives, provides a solution and ultimately brings them to the credit union for that purpose.
It's also possible to tell an employee's competency through the vocabulary they are familiar with. The bottom line for medical practices is that a reliable and secure backup process is a must. I don’t know what information it’s asking you for in the ‘Become a Tester’ application but you might want to change your Privacy Settings for future ‘deals’.
There are other reasons, depending on the institution, but those are the ones I most often see. For example, the circle chart in your blog post cites CEOs’ feelings about social media, but makes assumptions about the resources invested in it and the understanding of the employer about the necessary skill set.

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