How to market video production services,avs video editor boerse,free download vlc media player 0.9.2 - Try Out

The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely shooting and editing a lot of video (stay tuned in the coming weeks for more info).
Many marketers want to get into video, but to say it can be intimidating would be an understatement. In today’s post, I’m going to share 15 tips for editing and producing marketing videos, so grab a cup of coffee and get ready for a crash course in marketing video production.
The best marketing videos don’t just happen – they’re a result of meticulous planning and preparation. Before you even think about getting your camera equipment ready, consider putting a storyboard and shooting script together.
Remember – the more time you spend planning your marketing video, the less likely you are to find yourself missing footage later on.
Make sure all your presenters or subjects know what’s expected of them beforehand to minimize mistakes or wasted time on the day of the shoot. Also, try to avoid having your presenters memorize pages upon pages of script – they’re probably not actors, and asking this of them is likely to cause more anxiety (and mistakes) than allowing them a little freedom. Planning to intersperse shots of your team hard at work into your video, or cut away from your presenter to other footage? Whatever footage you need, figure it out during the pre-production phase to avoid situations in which you need footage you don’t have.
TIP: If you need a shot of something that would be difficult or impossible to film yourself, such as aerial shots or footage from exotic locales, you can always use stock B-roll footage.
Whether you’re shooting a video or taking a photograph, composition is crucial to the finished product. Composition is the proper term for how a shot is framed and staged, or “composed.” This refers to how your subject – whatever it is you’re filming – is arranged and positioned within the shot.
Notice how the primary subject in the image is positioned where two of the four points (which are known as the “anchor points”) intersect? This is a pretty standard composition using the Rule of Thirds, and although it might not seem that remarkable, composing your shot in this way makes it easier for the eye to “read” and results in a much more aesthetically pleasing shot overall. In the example above, the upper of the two horizontal lines is the logical horizon point for this shot, as using the lower of the two would result in the shot containing way too much empty sky. Many cameras enable you to overlay this grid onto your viewfinder, making it easy to compose your shot before and during filming. However you choose to frame your shot, make sure that you keep composition in mind, especially when setting up your camera. Few things will ruin a marketing video faster than a shot that is either too light or too dark. Again, this is a complex topic and could easily warrant its own post, but for our purposes, all you need to know is that mixing two light sources with different color temperatures will make for an unevenly lit shot. If you position your subject too close to the window, you could run into a potential contrast in light sources – the fluorescent overhead light with a temperature of around 4500° K, and the daylight, which has a temperature of around 5600° K. Now we know that different light sources have different temperatures, we need to account for these temperature ranges by manually setting the camera’s white balance – a process that basically tells the camera what “true white” looks like in an environment to avoid color casting.
In the image above, the shot on the left has a blue color cast caused by the natural temperature of the daylight in the shot. Many cameras have an auto-white balance feature, but I strongly recommend learning how to set it manually.
Even if the color casting in the example above is the effect you’re trying to achieve, film the shot using the correct white balance and adjust the color in post-production – don’t rely on lazy camerawork to achieve a particular effect. Unless you’re filming a Broadway musical, you should probably avoid placing your subject in bright pools of direct light.
To learn more about lighting for video, check out the awesome videos at the Vimeo Video School. You don’t need to soundproof a conference room in your office (but hey, if you can, go for it), but be sure to bear the acoustics of your location in mind when you’re scouting for possible places to film. Even experienced presenters make mistakes, and the last thing you want is a situation in which you only have a single take of a crucial part of your marketing video.
Before we dive into my post-production tips, you need to choose and familiarize yourself with your editing software. I strongly recommend using Adobe Premiere Pro, which has been my go-to editing package for almost a decade. Despite being a comprehensive professional editing suite, Adobe Premiere Pro is also surprisingly user-friendly, and the learning resources and user community at the Adobe website are amazing.
When importing your footage into your editing program, clean up your clips as you import them. Editing the final sequence together using trimmed clips is a lot easier than adjusting each individual clip on the fly.
When editing a shot of someone doing something, make sure to cut to the next shot during the action that your subject is performing. For example, if you’re editing together a sequence of someone opening a door before walking through it, cut to the shot of the subject opening the door at the precise moment the person turns the door handle. Once you’ve got all the clips you need imported into your editing program, it’s time to start actually putting the rough cut of your marketing video together.
However, before you begin the painstaking process of frame-by-frame editing, get your clips roughly into place. Unless you’re making a Star Wars parody video (which would be kind of awesome in a marketing context), don’t use radial wipe transitions – or star wipes, or any of the other “zany” effect presets that come with your editing software.
Not every video needs background music, but if you’ve decided that yours does, be careful about your choices. Remember – a record company won’t care if you’re “only” using copyrighted songs in a short marketing video. You can also use certain songs and orchestral pieces if they are considered to be within the public domain. Editing packages such as Premiere Pro and Final Cut Pro are extraordinarily powerful and enable you to accomplish a great deal with your videos, but they’re not magic. Hopefully, this post has given you some ideas of pitfalls you can avoid when the time comes to start producing your own marketing videos. If you have questions about any of the points raised or anything else video-related, let me know in the comments – I’ll do my best to answer them. Professional video production can be a fiendishly complicated topic, and while the lowered barrier to entry is generally a good thing for marketers, small businesses, and even enthusiasts and hobbyists, there's definitely an element of expectation management involved. I agree that "few things will ruin a marketing video faster than a shot that is either too light or too dark." I think that it is definitely best to perfect the lighting in-camera if possible so that you don't have to fix it in post-production. I have been considering doing videos for my blog but I am very intimated by the idea of it.
This article is extremely helpful for me because my husband and I are just starting a new company and need to make a few videos.
Hiring a video production company is a great idea if you want to create a video since most of the software available in the market is not necessarily user friendly. Not only should you make sure that the company has general video production experience, but you also need to know if they have experience in the real estate segment. Videos have certain regulations they need to adhere to, and you need to hire a company who has a thorough understanding of this.
Before you can hire a company, they need to know your budget and you need to know what you’re going to get for it. Marcy Smith provides guidance in the selection of an affordable video production company in Chicago.


It’s nearly impossible to find well-informed people on this topic, however, you seem like you know what you’re talking about!
By that we mean that we can tweak, squeeze or twinge any device or system that´s running wild to make it behave again. On the other hand, we earned the power to conceptualize, land and build your company's or personal web presence with amazing features, with more power, through cutting edge technology at an affordable price. The problem is that there’s hundreds of video production companies to choose from (it’s a very competitive industry) and often, it’s hard to tell which is the best. Before you even start looking for a video production company, you need to know exactly what you want.
The better your understanding of exactly what you want, the easier your search is going to be.
If you haven’t done this yet, take a moment to think about exactly what it is that you want and what the aim of your video is going to be. The only way to start your search is using the internet, or more specifically, a search engine (such as Google, Bing etc). Don’t just stick to the first result or even the first page of results, have a good sift through the first two or three pages and look through each company’s website. Now you have a decent list of contenders, you need to separate the good companies from the not-so-good.
If any of the companies on your list don’t have any reviews, don’t rule them out altogether as they may still be a great company. Hopefully, you’ll have a list of a few companies at this point but obviously, this eventually needs to be refined to just one company (i.e.
One thing to remember at this stage is that a video production company is going to find it very difficult to provide a detailed quote if you don’t give them enough details, so make sure you submit a decent brief of your own to them.
Basically, a video production brief can include anything you want but as a bare minimum you should let them know what the video is for, where it will be showcased (online, internally for training purposes etc), how long you want it to be and where you’re based (as they’ll need to take into account travel costs).
You can also include any other details you want such as examples of videos you’ve seen and liked, the deadline or even your desired budget.
Production proposals are usually no longer than a couple of pages and will allow you to see which video production company has the best understanding of your needs. At this point, you should have found the perfect production company for your project so all that’s left now is to actually commission the production. Firstly, you should enquire about the cost; is the proposed cost a fixed cost or could it possibly escalate throughout the production process? Most video production companies will be happy to make any necessary changes until you are entirely happy with the video but at the same time, you need to be clear about whether or not this is the case beforehand.
You also need to set a guaranteed completion deadline for the video and ensure that you will have full copyright ownership of the finished product too. We know it seems like a bit of a lengthy process but when you’re spending thousands on a video, you need to know the company you hire is going to deliver. We recently used this article to set up a 28 video campaign, from a company that had never done a video before. I just want to thank the writer of this article in helping make a successful video campaign. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it). With so much to think about – from camera equipment and editing software to lighting a shot and optimizing audio – the barriers to entry can be high. Storyboarding helps you figure out exactly what shots you need before you start filming, and a shooting script is like a screenplay for your video. You should have a good idea of what the finished product is going to look like long before you arrive at your location, and your presenters should know exactly what they’re doing. If you’re filming an explainer video showcasing your software product, B-roll footage might include shots of satisfied customers using your product, or an external shot of your offices, for example. I’ve used footage from Beachfront B-Roll several times in the past, and the quality and diversity of the footage is excellent.
To read more about shot composition, check out this great guide to line, shape, negative space, and other composition techniques. Yes, you can correct image brightness and contrast in post-production to some extent (more on this later), but it’s better to get the shot right on the day of the shoot than relying on “fixing it in post” later on. You’ve chosen an indoor room with good acoustics (more on this later), and you’re ready to start filming. This kind of conflict can be difficult to compensate for, and it’s a headache you really don’t need.
The white balance of the shot on the right has been set correctly, capturing the true colors of the image. Intense primary light sources can blow out the brightness and contrast of your shot and cause unflattering reflections on your subject. This provides you with a safety net in case you notice something wrong with one of the takes, and allows you to edit together your final sequence from several clips of the same sequence rather than relying on just one. This remarkably robust editing program has everything you need to start producing professional-quality marketing videos, and the pricing plans are very reasonable (around $250 per year for an individual license), meaning that the barriers to entry have been lowered considerably, even for small businesses. Most editing packages allow you to set “in” and “out” points for each clip, reducing their length by trimming out pauses, giggles, and false starts. There’s no point agonizing over precise timing issues until your video has already begun to take shape. The more attention to draw to your transitions and editing, the cheaper and more amateurish your video will look (and yet we still forgive George Lucas for this). For example, you probably wouldn’t expect to hear Norwegian death metal in a promotional video for an animal shelter. Unless you use royalty-free music or compose your own, most music is subject to stringent copyright restrictions that could land you in some seriously hot legal water if you don’t play by the rules. It’s copyright infringement, plain and simple, and it could result in a costly lawsuit, so tread carefully and err on the side of caution. You can read more about public domain music at the Public Domain Information Project, and browse a selection of public domain artists and genres at Public Domain Music.
Sometimes, you simply won’t be able to correct the brightness or contrast of a shot as much as you need to, or manage to isolate a single person’s voice in a room crowded with hundreds of people. Many people end up disappointed by their first forays into video, not because their gear isn't decent, but because they slowly realize that there's a lot more to production values than buying a fancy camera. I agree - many people have no idea how much trouble they can get into by failing to comply with copyright law. It's interesting because marketing videos are growing in popularity and relevance, but it can be hard to know what you're doing.
I think besides beings elf-conscious on camera, I also don't know much about filming or editing.
I hadn't even considered any B-roll footage yet, so I'll need to start coming up with ideas for that right away.
Many companies are taking on the new tactic as a way to generate interest in their company. These companies are knowledgeable on their topic, can help you choose the right type of video, help you market your video, write your script and handle every aspect so that you can continue to focus on your business. You need to choose the right company, and you need to take the time and interview a few different companies before making your final decision.
Companies who have been around for a while have worked with a multitude of clients and know how to handle certain challenges and situations better than newer companies.


Make sure that the video production company you hire understands FCC, FDA and copyright laws, to name a few. This way, you won’t be expecting to get the full package unless you can actually afford the full package.
This is a great way to find out if you’re getting a decent company and what their past clients thought about them. If a company is hesitant to do this, it could be a sign that they know they’ll be adding on fees or not meeting the deadline. If you choose the wrong company, you could end up having a very expensive video that doesn’t generate the results you wanted.
She has the experience in know-how to guide companies and individuals in making the right call.
You might have come up with the greatest idea that’s ever been conceived in the history of the world but if you choose the wrong company for the production process, your video won’t end-up how you wanted it. Obviously, you might wish to get some creative input from a production company (as this is usually a good idea anyway) but generally, you should have a good outline of the style you’re looking for prior to beginning your search. Being as you already know what style of video you’re looking for, you should know what to search for. If possible, try and decipher whether they’re a trustworthy company or not by taking a look at their previous clients and viewing any available testimonials. Usually, any well-established business will have at least a few reviews on each of these websites and this will allow you to decipher the trustworthiness of each business. Or they should have a creative brief with a list of questions supplied to you for you to fill out.
At this point, you can ‘weed out’ any of the companies that you simply cannot afford so that you don’t waste any more of your time (or their time). This is simply a written document that will give a brief outline of your project including an initial production schedule, detailed cost breakdown, video concept overview and the value it will bring to your business. Some video production companies may request a face-to-face meeting or phone conversion in order to better understand your needs and create an effective bespoke proposal (this is usually done by the best companies). You should also enquire about re-edits; is the company including re-edits in the proposed price or will any additional editing be charged at an hourly rate? The good news is that once you’ve found a company that produces great work, you won’t have to go through this lengthy process again!
Josh works on a freelance basis for companies around the UK and is also the Managing Director at ShortyMedia; a video production company based in the UK. Of course you must always stick to your budget and a good video production company should always keep to the budget you set them. In the end we got many quotes from different companies and settled on a production company that was based in Montreal. Fortunately, the price of decent gear and post-production software has dropped significantly during the past 10 years, making now the ideal time to start producing your own marketing videos. You can use a series of still photographs as a storyboard, or even rough sketches or stick figures – whatever is easiest. The viewer’s eye will naturally gravitate towards the top-left anchor point, and many people will spend longer dwelling on this area than other parts of the shot, making it a logical point at which to position the main area of interest in your shot – in this example, the face of the subject. The room is lit primarily by fluorescent lights, but there’s a problem – a large window that lets in plenty of natural daylight. If this isn’t possible, position your subject sufficiently far from the windows to avoid the daylight interfering with your shot. There are many different lighting techniques, each of which can be used to achieve a certain effect. In my opinion, the ease with which you can seamlessly move between Premiere Pro and other Adobe programs such as After Effects and Photoshop alone makes it the stronger software program. You may not even have to worry about this, but it’s worth bearing in mind if you’re working on a more ambitious video. It won’t look pretty, but it’ll give you a solid idea of which parts of your marketing video need the most work. Yes, it might be possible given enough time and skill, but post-production should be seen as a process to add polish and finesse to your video, not an opportunity to go back and fix mistakes that could have been easily avoided during a properly planned shoot. Stay tuned in the coming weeks and months for some delicious video goodness from WordStream! Of course, regulatory bodies and industry associations (particularly the MPAA and RIAA) often exploit the law themselves by pursuing frivolous legal action against content producers, which doesn't help (or win any fans to their cause). I am considering getting a small company that can help me make videos and at the same time teach me basics! Some companies choose to purchase the software to create their videos in house while other companies choose to employ a video production company to do the work for them. When it comes time to choosing a video production company, make sure you use the following tips. If the company has worked in the home portrayal business before, they have a basic understanding of the message you want to convey and the audience you’re trying to reach, which can help you create a better video. Find out if they achieved their clients’ goals, if the production stayed on schedule, if there were extra fees added on, etc.
Companies that are more than willing to do this for you are more likely to stick to their word and give you a better experience. When you take your time to interview a few different companies and see what each one has to offer, you can make the best decision that will impact the speed and ability to get the asking price for your property. If you’re looking to have a video produced for the web, try searching for something along the lines of “web video production company” or simply “web video production”. If you find a company that could be a contender, make a note of them and move on to the next step.
The best way to do this is by contacting each of the ones on your list with a brief of your project and ask them for a quote.
Trusting the company is vital as you need to be able to know that they will do a good job, after all you’re the one giving them the money!
You can fix a lot of audio problems in post-production, but even a faint echo can be a nightmare to get rid of completely. I know you say it isn't a hard rule, but since we read from left to right is it normally better to have the subject where the lines intersect on the left like in your first image? Perhaps you’re looking to get something produced for TV or specifically for internal use (such as a training video)? You don’t need to know every detail but you should at least know the basics as without this, you’re certainly not going to find the search process too easy. Similarly, if you’re looking for a corporate video, try searching for “corporate video production”.
One of the main challenges in video production of properties is the effective management of poor lighting inside most homes and creating a sense of movement and dynamic transitions where there are none.
This way, you can check out the quality of the videos to make sure that you’re not getting ripped off or receiving poor services.
Your best partner in this part of the process are experienced Realtors who have used these videos for prior sales.



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