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In Sales and Marketing you will utilize a Value Stream Mapping process on a project by project basis but it is typically limited to an internal process. The advantage of creating a journey map utilizing the Excel template is that you can easily add notes and drill down further down into a process by adding columns and rows.
If you want more information on how to create a journey map below is an excellent slide show describing the process. A good post on discussing some of the pros and cons of different types of Journey Maps can be found at Visualizing the customer experience using customer experience journey maps. Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Add Your Comment (All comments are reviewed by moderator, no spam permitted!) Click here to cancel reply. Progressive companies are now using predictive analytics to deliver an optimal service experience before a customer calls to complain or responds to a survey. September 23, 2014 by RBDenterprise Leave a Comment You’re wondering if it’s time to start your Christmas marketing campaign for your retail store but it seems like the kids just got back to school.
Of course there is some benefits to starting earlier and that is expanding your holiday season.
This year the Thanksgiving to Christmas time period is shorter, so starting a week or two prior to Thanksgiving this year is reasonable.
The below (click to access the whole document) is a marketing questionnaire we ask our customers to complete prior to a first brainstorm.
If you would like to take it to the next step, contact us and we can set up a session to delve into your answers and start the process of building a robust and practical marketing strategy to take your business forward. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I second the request for people to complete their profile, especially the section you point out here. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation.
Drawing in Excel is rather easy once you understand how, Become Proficient Drawing with Excel in 30 minutes! He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA.

Join this Mastery Webinar for leading-edge thinking and examples of "predictive customer service," including how signals from the Internet of Things can predict service failures and enable the organization to be proactive. Held May 17-19 in Denver, Colorado, this event will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence. SCORE 2016 will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence.
A comprehensive digital marketing plan needs to account for all channels from website to email to social media. There really isn’t a set “official date” and the old school “wait until after Thanksgiving” just doesn’t apply anymore. However the drawbacks may be enough of a problem that you might want to wait to start sales after Halloween.
Keep in mind too that the earlier you start holiday season marketing and sales, the earlier you will have to hire seasonal help which increases your overhead.
Just going through the questionnaire gets them in the right mind-set and leads to new ideas and fresh perspectives.
I get frustrated when I receive a notification that someone has put me in a Circle and when I hover over their avatar, there is no information there except their name.
The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange. Attendees will also receive two special reports focused on research and best practices for CX leadership. Now many businesses are skeptical about social media—it’s difficult to justify the value of spending time and money on social media marketing.
But it may well just be time to put them in place and ready to launch for making the most of your retail sales.
But think about this, in the traditional print world, social media is like a press release or news story. It makes it difficult to decide which Circle to put them in (or whether to put them in a Circle at all).If I have the time, the next step for me would be to go to that person's profile. One is just a basic Excel Template that is very similar to a typical Swim Lane chart commonly used in Lean. For example, say you own an automobile repair shop and want to let people know that you are offering a special “$10 off an oil change with a state inspection”.

For example, in 2010 Best Buy launched their Christmas sales retail campaign on November 1st, Kohls on November 2nd. Well, first consumers aren’t ready to get into Christmas holiday mode until the first week of November earliest, maybe even closer to Thanksgiving.
My answer is similar to what I suggest to people using other Social Media, or Social Networking sites, and that is to visit and complete your Profile before you do anything else.Why should you fill out your Profile 1st?If you begin to follow people and put them in groups on Google+, which Google calls Circles, they will be notified you have done so. A You can create as many Circles as you’d like based on the types of connections you have. First, choose what networks you want to be active on versus those networks that you want to monitor.
Tell me who you are and what you do, etc.Next, I'll take a look at the person's posts to see if there is something there that I find interesting. We recommend that every business have the following main social media accounts: Facebook, Twitter, LinkedIn, and Google +. But if there are no posts, I am even more stumped.I have quite a number of Circles as well, but not everyone who has me in their Circles is in one of my Circles. Sometimes I'll place people in the "following" Circle just to see what they are sharing so that I can decide whether to add them to another Circle later.It's all still a work in progress, and it's great to see what other people are doing and how they are using these tools. My question is since I haven't been very pro-active in building a network I have been pretty much just sitting back and taking all comers.
Consider changing this seasonally to stay current.One the most common mistakes with business social media is setting up profiles under personal accounts or settings. Always use the business equivalent, such as Facebook Pages versus the Facebook profile (personal). A good rule of thumb is to try and post at least 3x per week using different content like pictures, links, or videos. If one post gets exposure to 500 people, then 3 posts could reach 1,500 people (for free!).  Social media marketing is about creating connections and engaging with customers online…and it can be fun!

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