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LiveRail, which Facebook acquired in 2014, will power the private ad marketplace in which Hulu sales teams will be able to transact direct premium video deals programmatically with real-time optimizations.
With access to the Oracle DMP, advertisers will be able to combine their first-party data with third-party data for ad targeting to offer granular personalization coupled with reach and scale, Hulu says. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.

Place your brand front and center with premieres of TV's most popular returning series, brand new episodes, fan favorites, and debuts of highly anticipated new Hulu Originals. With the advent of on-demand viewing, control has shifted from those who deliver content to those who consume it. The only service that provides premium video content, the best of current and library TV, Hulu Originals, Latino programming, and other great content from around the world.
Best-in-class targeting that delivers the right ad, to the right person, at the right time. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Dedicated to providing marketers and media professionals insights and analyses into the streaming video and advertising spaces.
With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

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