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Translating marketing materials and brand names involves a lot more than just a literal word for word translation.
When Chevrolet introduced its car the Chevy Nova into the Spanish market the sales didn’t do so well.
The list goes on with examples of marketing translation mistakes that highlight the need and importance of getting translations checked by native and professional translators. If you want to stand out from the crowd when taking your product abroad, you should invest in the services of a professional native language marketing translator.
To get a quote or to enquire about something else, please complete the form below and we will get back to you. In the early 1960s, Marshall McLuhan theorized that electronic technology was creating a “global village”. The international audience has become so important, it is now emerging as a central focus—even dictating product creation and marketing strategy. For big-studio American movies, a film’s financial fate was once primarily in the hands of U.S. This makes all the sense in the world considering there are more theaters in foreign territories than the U.S. Transformers 4: Age of Extinction is a prime example of not only the power of the international market but also its influence on the product.
After seeing huge returns from China for Transformers 3: Dark of the Moon, the strategic decision was made to incorporate that country into the next movie. Another example of content developed to increase marketing appeal in another country is Rian Johnson’s 2012 film Looper.
At the insistence of the film’s Chinese financiers and marketers, scenes once set in Paris were moved to Shanghai.


The film went on to gross $20 million in China—it’s second highest-grossing territory next to the United States. Just like the film industry, more and more companies (big and small) are finding a growing international audience. Develop ways to incorporate your international audience in your branding and your messaging. BONUS: Check out this awesome video about the making of Transformers 4 created entirely on a computer desktop. Signup below to get the MONSTERS Unlimited email newsletter.Start receiving our email newsletter today and get new and useful marketing info to help you STOMP YOUR COMPETITION. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Instantly Create a Professional International Marketing Director Resume in Less than 10 Minutes.
Resume Resources: We are glad to offer this free International Marketing Director resume sample free of charge. The following few examples highlight how things can go horribly wrong when a company or brand name is translated badly or introduced into a target country with little or no research beforehand. When marketing the product in Germany, they failed to realise that mist is slang for manure in German. Just because a brand name is successful in one country doesn’t mean that it will automatically transfer to another country and language.
News and information would travel faster and farther, connecting us together on a global scale like never before. And additional scenes set in Shanghai that were cut from the film were added back in for the Chinese version.


These are not the mammoth numbers of Transformers 4, but Looper only cost $30 million to make compared with Transformers 4’s $210 million budget. If you find your brand presence growing in certain countries or you identify opportunities for international growth, capitalize on them in your marketing.
Create marketing that appeals to that specific geography and culture (the same efforts that appeal to U.S. Our emails have the same tips you’ve come to expect from our blog and social media channels… delivered directly to your inbox. Review resume writing services, resume professionals, resume examples, resume objectives, resume tips, example resume formats, and helpful resume articles on this comprehensive site.
When they realised why this make of car wasn’t selling so well in Spanish markets they eventually renamed it the Caribe.
In fact, it only took 11 days for the film to become the highest-grossing film EVER in China.
We can also help you find CV experts who can develop an amazing curriculum vitae for this industry.
By opening your brand to the opportunity of becoming international, you open the door to future growth on a global scale.



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