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You’re not listing your actual strengths, you’re listing what you think your strengths are.
You’re not listing your actual weaknesses, you’re listing what you think your weaknesses are, and so on…That’s why I want to present an alternative approach at writing a business plan. If you’re listing a new product of yours, make sure to mention its main features and characteristics.Depending on the nature of your business, you may just have a single item to offer, which is fine. Surely not anything a small business owner can afford.Besides, not every business has an audience that is so specific. If it turns out that your main audience is actually someone entirely different then nothing bad will happen, but you need to be ready and accept such a situation.Element #3: Why would they buy?What makes your product better or just as good as your competitors’?


Or what’s some other reason someone would want to work with you?Just be honest and not overly promotional. Or just standard marketing methods (which are completely fine, by the way)?Actually, the exact methods are not important here.
No matter what you’re going to end up doing, you need to have a plan for the initial couple of weeks. Treat it as your getting started approach.Pick a handful of methods that have the most potential in your opinion and start executing them.
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