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A great landing page is important to any online business, but when it comes to startups, an outstanding landing page is an especially vital aspect to your budding success. With so many new companies entering the marketplace and competing for the same small pieces of market share, every aspect of your online business must be better than your competitors. Most people find out about startups through word of mouth and with a simple Google search, potential customers or followers can find your company and do some research on your business. One of the most important parts of establishing a new business is to understand the interests, preferences, and behaviors of your fan or customer base and to be able to provide them with products or services that are relevant to them.
A landing page is the perfect opportunity to show visitors what your company does and how it can help people. If you have any questions or suggestions, please feel free to leave them in the comments below. Anyone that’s been in this industry long enough knows a good landing page can make or a break a campaign. Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit. However the same couple have a much higher chance of buying that vehicle if they get talked to by a good car salesmen. Breaking even is a good thing because I know I can split test ads, make my landing page better, test more offers, get a higher payout on the offer, etc. The key to knowing when to and when not to is to think about how much action to they have to take, and how much information do they have to give up.
I see a lot of competitors out there that direct link some campaigns and probably would benefit more if they had a landing page.
Do you have any campaigns where it took you a ridiculous amount of testing to finally get profitable?
I’m running 2 campaigns on adcenter ppc right now and both are getting closer to breakeven but this is 5 ads later and I could use some motivation.
A lot of the guys that run that kind of stuff have it approved by lawyers that specialize in that area of law, and feature legit testimonials and pictures.
Heatmap doesn’t work when I implement it on each of my LP and traffic is sent to the rotator script.
If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website.
A landing page is a website page that allows you to capture a visitor's information through a lead form. Too many companies send their advertising, email, or social media traffic to their homepage. For example, imagine you have a Google AdWords PPC ad running for one of your best keywords. If you're working hard to drive traffic to your website, don't make the mistake of not capturing that traffic as leads.
Many designers are taking this change to heart and creating some spectacular pieces that thrive in mobile, tablet and desktop environments.
The following sites fuse beauty with responsive web design techniques and really showcase what can be achieved with a little innovation. With its wide layout, the clean lines and simple structure this site is a fantastic example of minimalist web design.
The use of color is striking and the innovative placement of the 3D figurines in the foreground of the site really engages the viewer.
Dark colors can sometimes be overlooked in web design, but Studio Mds enhance their content with their bold decision. The color scheme and use of photos give Mapbox a clean space in which to showcase their product. So, now that you’ve looked at some stellar responsive sites you’re probably itching to start designing your own.
Join our 746,498 subscribers and get access to the latest tools, freebies, product announcements and much more! Today we’re going to kick things up a notch and apply some old school design ideas to enhance your landing page using the first 4 of the 7 principles of Conversion Centered Design.
Landing pages are so effective because they only present one action for a visitor to complete.
I’ll demonstrate these principles through the use of design concepts, real-world experiments and how to apply them practically within a landing page. This is a classic technique used to hijack your visitors eyes and create a tunnel vision effect.
Here a circular arch creates a frame for the feature in the distance, preventing your eye from wandering elsewhere in the photo. This landing page makes good use of contrast to give the top third of the page the most dominance. Use a single color hue (with a variety of tones) for your entire landing page, except for the CTA. As directional cues, arrows are about as subtle as a punch in the face, which is why they work so well.
In the second example, the power of suggestion is in full effect, as the baby still gets lots of attention, but the area he is looking at receives a lot more than the first example. Call attention to the most important page elements by using strategically placed and angled arrows.
The purpose is to use simple spatial positioning to allow your call to action (CTA) to stand out from it’s surroundings and give your eye only one thing to focus on.
The more space that is left unused, the more attention is driven to stuff that’s on the page. In the example below, the muted tones of the meadow drive your eye to the antelope positioned in the corner. In the next example your eyes are afforded the freedom to move around the different page elements with ease.
Give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design. Notice how the form stands out more in the version on the right, due to an encapsulation container. Using the same color as the CTA will naturally allow your eye to follow the trail down to the CTA after reading the contents of the header.
As a fledgling new business in the cutthroat startup industry, it has become increasingly difficult to make a name for your business and to set yourself apart from the competition.
But if you’re not an online marketer or a web designer, you might not know everything you need to know about landing pages, why they’re so important to your business, and how to build them; that’s why we’re here to help.


This is where having a great landing page makes all the difference and can be the deciding factor between gaining a new fan and turning someone away. One of the best ways to go about collecting initial customer data is with a landing page form.
With great images, informative (but not overwhelming text), and compelling video content, you give tell your visitors what your company is all about in one great looking page. I’ve seen stale niches become hot overnight because someone came out with a new angle on their landing page.
You’ll do this through an affiliate link so you can get credit for any sales you generate. The point of a landing page is they help increase the visitor’s desire to complete the actions you want. I send $100 worth of clicks at a $.20 cost per click (500 clicks) that goes to my landing page.
Someone that has to pull out their credit card to complete the action will need a landing page. Imagine you have a new niche with several countries and you don’t know which country to start. I usually keep testing if it’s a niche I know a lot of people are making money on, and the volume potential is worth it. I read that the FTC came down hard on flogs (fake blogs) a while back, but I still see them around (so it seems they still work, but are risky). However, it does work when it is implemented on just 1 LP and traffic is sent only to that LP. A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up. Even if you advertise how great your company is (a boring offer for any company) and someone (amazingly) clicks through on that ad, do you want to send them to your homepage?
First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. The longer your landing page and form, the more friction you add to the lead conversion process.
As many best practices as you may read about online, your landing page can always use more testing and improvement.
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And while the majority of users still access the web from traditional platforms, the demand for fluid and adaptive websites is stronger than ever. The bold, black, justified heading contrasts beautifully with the almost watercolor-like quality of the Mojave Desert background.
The landing page is beautiful in its full-sized simplicity and this carries through perfectly onto mobile, leaving one particularly arresting illustration which includes a subtle logo. They forego clean simplicity in order to have fun with color, imagery and icons in a way that still manages to deliver on style.
By avoiding the use of borders and content boxes, they have managed to create a site that showcases their work at its best. Again simplicity wins out over complex or fussy design, and that’s precisely why it works well on a smaller screen. A MacBook Pro with a retina display is going to render an image at a much higher resolution than a mobile phone, which can often create problems. The problem with this approach, however, is that it doesn’t take into consideration just how diverse screen sizes really are. It guides the visitor toward completing one specific action, using persuasive design and psychological triggers as devices to increase conversions. They remove unnecessary distractions and focus visitors on a single, targeted conversion goal. You can think of it like creating a window on your landing page where your CTA is the view. If you’ve been in a marketing role for a while, you’ll have likely heard the ongoing argument over button color.
To apply this to a landing page, you’d have a primarily green hued page design, with a contrasting orange button. It makes you more inclined to spend the majority of your time digesting the content within the blue area, which contains most of what you need to know to make a conversion decision. They help to guide your visitors towards your conversion goal, making the purpose of your page obvious as soon as they arrive. With so little time on your page, visually guiding the user to the checkout is a smart move. The couple looking to the left direct your eyes to the form on the left which is the desired interaction point of the page. Tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA. Your eyes are forced to jump all over, and you can assume the next destination for your visitors’ eyes will be the back button.
To illustrate how they work, let’s walk through the evolution of a lead gen form using encapsulation, color contrast and directional cues to transform a bland hidden form into a more effective designed form.
This is most often done simply by placing the form in a containing box to provide a contrasting background.
Notice how there are two primary areas of the form that are brought forward by the use of color and contrast: the form header and the CTA. The header should contain pertinent information describing what you are getting by submitting the form and the benefit of doing so. These arrows add extra visual persuasion to the form; the first arrow moves your attention from the introductory copy to the form header (which should contain the description of the purpose of your form). If not, you can open a free Unbounce account (60 seconds to sign up – no credit card required).
There are a lot of elements that go into designing a landing page, and you can find all kinds of advice on landing page design on the web. By placing a submit form on your landing page, you can easily request information from your visitors such as email, age, sex, location, and more to get a better understanding of the types of people that are interested in your business. Just make sure that your page is appealing and easy to use, and it should be a great first step at growing your business. I am like Ric Flair, I will use every trick I can in the book to increase conversion rates (Whhhhhhoooooooo!!!!). I’m going to keep things as simple as possible since I have a lot of beginners that read.


I know from tons of experience that I could create a landing page for that eHarmony offer and it would do better than direct linking. I use a strategy I call Minimum Viable Campaigns where I test the ideas with direct linking before I really invest my time. If I had a $500 budget I would set a $50 budget for each campaign and direct link them all. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.
When this site adapts to mobile size, the change is significant, and the site still looks great.
This can be difficult to do in a small space, but the designers of Sasquatch manage effortlessly.
One way to side step this issue is to upload both high and low resolution copies of your photos. If he’s not twiddling on his computer, he’s most likely out climbing or hiking in the mountains. This intense focus is why landing pages sit at the heart of the concepts of Conversion Centered Design. In an eye tracking heat map study, a baby was used to see what effect it would have on visitor attention. However, if you’re unfamiliar with building landing pages, you may opt for one of the many landing page builder tools that will help you create and manage a professional looking landing page that will leave your visitors with a great first impression of your company.
Again, if you are unfamiliar with building a page or a form like this, feel free to use a form building tool to ensure that you’re getting the most out of your visitors.
If you send someone to this page and they fill out all the information, you get $5 or whatever. Using our scenario, someone clicks your ad on Facebook and then they immediately go to the eHarmony page. If you don’t know, then you have to test direct linking vs a landing page and see for yourself. Limit the number of exits from your landing page so that your visitors are focused on filling out your form. Using CSS you can then determine which image is loaded based on the device’s screen resolution. So, instead of predetermining breakpoints at 360px (mobile), 768px (tablet), and 1024px (desktop) it’s better to let your design speak for itself. One great option is The Offer Machine which provides a drag and drop, template based landing page builder that enables you to build a customized, and professional looking landing page quickly and easily, without any of the messy backend programming or design work nvolved. Be direct by succinctly stating what action the user should take and what the result of the action will be.Limit the number of call to actions. Once you figure out what you want the visitor to do, make it easier for them to do just that.
Start with a finished layout and then resize your window until the design breaks – make this one of your breakpoints and then continue on. By only having a few call to actions, you can focus on getting the user to take the preferred action you want as quickly as possible.Use buttons for actions requiring a click. Additionally, when designed well, it can draw attention to your call to action.Have supporting information ready and close by. Users need to be compelled to take action, make sure you have things on the landing page that encourage them to perform your desired action.The landing page of Square is a perfect example of a good call to action. The headline should be at the top of the web page, where Internet users expect it to be.Consider using relevant keywords. If the landing page is too complex, the site visitor might be discouraged to remain on the page. The more complex landing pages are, the smaller the chance users will go through with the desired action. Use the concept of Reductionism to help you eliminate needless items and copy.Have only one primary call to action.
Pick a task you would like the user to take, such as downloading your software or signing up for your mailing list, and limit it to just that.
Any additional call to action should reinforce your primary call to action.Use ample amounts of whitespace.
If things are too cramped together, it might visually intimidate the site visitor.The Dropbox landing page is very simple. Determine the order in which you want the viewer to look, and design your web page to support that order. Arrows, icons and attractive images can help direct the eyes of users towards an area of a web page.Use high-contrast foreground colors on certain web page components.
Komen for the Cure organization, presents a good example of how to direct users towards your call to action.
The web page is laid out logically so that you can see the primary call to action right away. The button and the surrounding arrows have high-contrast colors compared to the dark gray background, making sure it stands out.RelevanceEvery visitor comes to your landing page from a specific source. For example, if your ad says that by clicking on it, the user can buy iPads for half the price, then your landing page better be selling iPads for half the price. For example, if you have a Facebook marketing campaign, create a landing page that caters to Facebook users.Customize the landing page depending on the source. For example, if you would like the user to buy a product, consider giving them a way to recover their money if they are unsatisfied with their purchase.Anticipate any concerns that the user may have and address them. These concerns are often related to cost, time and security.Offer a free trial (if possible).
For example, clearly stating that the special discounted price will end soon might urge users to purchase your product now.Provide dynamic information that conveys scarcity. For example, displaying the number of Facebook Likes is a good way to show social proof.Locate trust elements close to the call to action.
His work has been published all over the Web, on sites like Web Design Ledger, Quick Sprout, ProBlogger, and others.
The video there is also well explained.Justyna Sep 17 2012Very good article, Karol!This comment section is closed.



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