Landing pages that convert examples 014,photo editor video editor free,what is search engine marketing campaign 101 - You Shoud Know

White Papers: The concept of relevant content cross-sell will give your readers the opportunity to take advantage of additional interesting content. Infographics: The beauty of inforgraphics is their ability to be seen and appreciated across a wide range of channels.
Slide Decks: A slide deck can be a great way of getting creative with webinars, white papers, and inforgraphics.
MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer.
However, optimizing your medical website to show up in search results is only half of the equation. Below is a useful template to help you get started created landing pages that convert more visitors to patients. The primary headline is typically the first thing a visitor looks at when they land on your page. A strong call to action is another crucial element, as it directs the visitor on what to do next (i.e.
In addition to video testimonials, including text-based testimonials and other trust indicators increases your credibility and the likelihood that a visitor will contact your practice. Capturing leads is a preferred method for marketers who sell a relatively high priced item, or who have sales funnels that require several touches with prospects before a conversion.
Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages. Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen.
We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions.
Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content. Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle. Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page.
With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach. Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them. Airbnb makes it easy to rent homes or rooms from people all over the world amidst an increasingly share-oriented economy.
Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie. This is probably my first comment ever, but I wanted to thank the author for an amazing article.
This article was really great thank you very much.It made me re look at my landing page for my small business with great success. Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly. Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much. I've felt in the past that landing pages were a waste of time but I appreciate your insight here. Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website. You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think. Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost. Here are five tips supply chain managers need to build landing pages that are sure to convert visitors into leads. In the NewsFronetics' Kate Lee was named by Procurious as one of the 24 most influential people in procurement. When it comes time for you to find a new offer to promote through your preferred affiliate network you are usually going to look at three things. Not all landing pages are great, and I’m surprised at how often I see good offers out there with bad pages.
What I did was highlight the different areas that makes this landing page awesome and what you should be looking for or removing from your current landing pages. So many web sites want to put a navigation menu at the top of their page, but this is just another distraction.
Just as important as removing unnecessary navigation bars and other distractions on your landing pages is to make sure they are clean.
The last thing you want to see when you visit a form or application on a web site is a ton of different fields to get started. Lastly, the best way to get people to convert on your site is to simply tell them what to do!
Yes, these are very simple steps and they work… however it takes A LOT of time, money and testing to best understand your audience and make little changes to see what converts best. My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007.
I'm just creating my very first information product and started building the launch page. I've been making money online for nearly 20 years now and would love to help you do the same. A good example of this approach involves adding an infographic supplement to a white paper. Including a call to action with the infographic can generate even stronger levels of involvement from the reader. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. What actions a user takes once they reach your site has a lot to do with how well your website is optimized for conversion. A good headline will entice the user to read on, while a bland headline may not resonate with why they clicked on your link in the first place, and result in them hitting the back button before giving the rest of your content a chance.
The color should be something that stands out and should be placed high on the page so that the user doesn’t have to scroll down to find it. Having too many links on a landing page can be distracting and have a negative impact on the conversion rate for that particular page. Above the fold refers to the area on a webpage the visitor immediately sees without having to scroll. Properly optimized landing pages, along with targeted campaigns, form the backbone of strong conversion funnels. It’s easier to match your audience and set your campaign options when you already have a solid landing page design created.
Dialling in the correct targeting so that your audience directly matches your landing page makes capturing leads and converting sales a natural process. Once an email address has been gathered, automated, timed messages can be sent that will warm up the prospect for a sale.
A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant.
The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones.
Call to actions can be present in the headline text as well as the button text (example: “submit” vs. Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life).
Video landing pages can make complex products more accessible and entertain your visitors at the same time.
It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. Bright, eye-catching images make for a more attractive page and a better user experience overall.
Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path.
The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer.
Many people are more than happy to post about a recent purchase or share a resource they have found helpful. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in.
Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal.
At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader.
Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline. Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it.
The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra.


They’re what convince your visitors that they absolutely must download your fabulous resource offer. Navigation menus are fine for blogs and online shopping sites, but when you are sending people to a page to take a specific action, eliminate the top menu bar and you are eliminating another distraction. You are sending quality traffic to your landing pages and want them to take one immediate action. Take a look at how this landing page only asks for your most basic information, then also has a Step 1-4, View Score count down on the site. On the top right of this landing page you will see a screenshot for the 782 credit report that they will see when they complete the form.
Using the suite of tools provided by Thrive Themes is the fastest way for you to create your own website or blog that is fully optimized for maximum conversions. I have been using plugin premise to design landing pages the simpler the page better the conversions for gathering leads. Very few people write about landing page designs and not all of them are able to come up with most valuable and required info.
The idea is to move the attention of the reader to something else, and you can achieve this by creating a distraction that’s very similar to what the person came to look at in the first place. Deciding between gated or ungated white papers for the audience really comes down to experimentation. Social conversion is a great call to action concept that can be included with an infographic. Of this group, 77% start their research with Google, Bing or another search engine, signifying that a solid SEO strategy for your practice website is more important than ever. While there is no exact formula for the perfect landing page, there are some common elements that have been shown to increase your odds of converting a website visitor to a patient. The sub-headline gives you a chance to expand on the main headline and provide further details as to why the visitor did in fact come to the right place. Break long-winded paragraphs up into manageable chunks and bulleted lists that are easy to scan. Whether that be scheduling a consult, downloading an eBook or signing up for your newsletter, the text should be compelling and attention grabbing. Video testimonials from other patients are particularly effective, as are videos that feature the doctor speaking directly to the visitor.
An abundance of links may make sense on your homepage or another top-level page, but for landing pages it is best to keep things simple and focused. The most important elements of your landing page should reside here (contact forms, call-to-actions, videos, etc…) Never place a call-to-action in a place where the visitor has to search for it.
Despite being incredibly useful, there’s no rule that says creating perfect landing pages has to be difficult.
If you have a higher-end product and you want a salesperson to contact the prospect, you’ll want more information.
Constantly testing your pages (and campaigns) is the easiest way to see continuous improvement.
Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake.
Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).
Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. Make sure your offer is enticing enough to users and that it is something they actually desire. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color.
Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names).
Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy. Yet often times they’re treated as the annoying little sibling to high-value content pieces – tagging along almost as if an after-thought. Once you get your site visitors started with a registration path, they are much more likley to finish it, just give them something small to get started. This is a great way to get the person engaged and think “wow, i wonder if my credit score is that high”?
Walk your site visitors through the process and make it simple, stop trying to complicate the process. There’s a pretty good chance that they have invest thousands (if not millions) of dollars into these most basic principles on making their landing pages convert. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
Adding to information given abovr The Heading should be clear and short and all the content should not have any spelling or grammatical mistakes.
With over 1,000 original and real life experience based articles, I will continue to walk you through the ups and downs, and in and outs of affiliate marketing and how others are making money online. Offering even further, equally relevant content through a subscription service is also a good idea. You can (and should) create a highlights trailer that can be distributed across various channels (like social media). The opening text, much like your sub-headline, should provide further incentive for the visitor to stick around. The use of video content promotes a sense of credibility and trust, and has been shown to have a positive impact on conversion rates. In fact, following a few simple rules, you can quickly learn to create landing pages that sell. Too much text that’s laid out in an unclear manner has the opposite effect than intended. If you’re looking for lead capture only, make your form the entire focus of the page. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise.
As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. The word “imagine” encourages readers to visualize using your product and increases desire.
When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info.
You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page. And don’t send them to a generic page and make them search for the product they were looking for. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. If your business has received some shinning compliments in the past, be sure to showcase them. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other). There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others. I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look.
In reality, landing pages have just as much, and possibly even more importance than the content offer. You can then include a CTA that will allow people to either watch or download the entire webinar.


There’s plenty of information out there from marketers on modern conversion optimization theory. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement. Your blog really attract the attention of people who want to know about Landing Page Designs.I agree with every bit of info explained in this blog.
It’s important to test a lead-gen playback against one that can be distributed freely, in order to determine which approach will ultimately benefit your company the most. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast! Display your phone and fax numbers, office address, location on the map, and links to official profiles in social networks. You can also take slides that were used in the webinar, separate them from that, and create intriguing pieces of content that can be distributed in a variety of places. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow. The more reachable you are, the more reliable you look.Make use of contact, booking and subscription forms to interact with customers easily.
Marketers have never been shy about borrowing winning ideas from already successful campaigns. With the help of these web forms, you’ll have an opportune it to build strong relations with your target audience.Introduce the best members of your team by adding their smiling photos to the landing page. Analytics can give you deep insights into your traffic sources and your conversion process. Showing team faces is an effective trust-building tactic in marketing.Choosing a product, shoppers often rely on opinions of other consumers. We picked them taking into account the mentioned tips so that you could benefit from an effective and highly converting solution. To make your landing page accessible in different web environments, the templates listed below are responsive and compatible with modern-day browsers. They also utilize CSS3, HTML5, jQuery, and valid coding practices for decent performance.This set offers templates for a wide range of niches, from business and technology to fashion and food.
So, take a closer look at each of the best landing pages that convert and choose the one that fits your needs.
Keep in mind that each template is a sliced PSD file, which means you can easily edit it the way you like via Photoshop.SoftwareThis responsive landing page is designed to promote software, computers or any other electronic devices on the web. The content is supported with minimalist icons that enhance its hierarchy and make it easy to scan. If you don’t like the default color scheme, you can swap it for a more suitable option with a single click. It’s possible due to integration of a built-in color switcher, an innovative front-end tool for managing website palettes.
As social proof of your products’ efficiency, this design features a block with testimonials arranged in a carousel. This portfolio template allows you to show off the about info, project previews, notes of your experience, latest news and contacts. This elegant, visually impactful design is notable for skillful utilization of a full-width slideshow, rounded shapes, and transparent icons adding zest to the aesthetics. In such a way, the page loads much faster, contributing to the higher customer retention rate. In the footer, there is a Google map allowing you to reveal the location of your office to potential customers.* * *PasttioPasttio is a responsive landing page template intended for restaurants, cafes and any food-related sites. Its design makes heavy use of large images to engage customers with your offerings visually.
Due to parallax and hover effects, those images feel dynamic while page scrolling and bringing a cursor over them. To focus visitors’ attention on your message, text blocks are designed clean and supplied with legible fonts from the Google library. The template also comes equipped with must-have tools for interaction with customers, namely Olark live chat, newsletter subscription form, Google map and social media options.* * *BusinessThis mobile-friendly landing page is suitable for business sites of different categories, from banking and finance to insurance and marketing.
The focal point of its design is a full-screen intro image overlaid with multiple important elements, e.g.
The latter are effective landing page features designed to impress customers with curious statistics of your company.
There are also semi-transparent banners meant for categorization of your services and a catchy CTA button allowing visitors to check more of them. The page also features a block with testimonials to help you create a more reliable web image. In this well-crafted block, clients’ photos are arranged in a square-tiled carousel, whereas their quotes show up on hover.* * *MovexMovex is a responsive landing page custom-made for providers of transportation services.
To bring the info into focus and prevent any attention distraction, the block of services utilizes ample white space. Some details are framed in boxes adding a sense of structure to the overall design of the page.
Furthermore, the template is pre-built with contact and newsletter signup forms to help you establish closer relations with customers.* * *KartingCheck an ultramodern landing page ideal for sports and entertainment clubs. Its responsive, content-rich layout enables you to unveil a lot of details: staff, news, upcoming events, contact data, location, and links to your social profiles. Visually, this design boasts a striking contrast of red and black, providing a memorable experience. There are also slider and gallery of images meant to demonstrate the benefits of your activities.
Split blocks of content give an opportunity to highlight two things of equal importance, e.g. The page loading is optimized by means of a lazy load effect, which is a prerequisite for its faster performance in different browsers. Give a try to this responsive template to gain more site visitors in no time.* * *FashionHere is a responsive landing page tailored for fashion- and beauty-related sites.
The centerpiece of its design is a browser-sized background video known as an effective storytelling instrument in web design. To keep a contact form in the spotlight, it is laid over the background video along with the company’s logo. For greater readability, the content is surrounded by plenty of negative space across the layout, which is elegantly divided by a set of pixel-perfect images.
Visitors can preview each of them in a lightbox instantly, without proceeding to a new page. The template also enables you to reveal customers’ feedback and logos of your partners to look more trustworthy.* * *Cyan HouseCyan House is a responsive landing page apt for real estate agencies, construction companies, hotels and any other accommodation-related sites. The template comes with an easy-to-navigate slider and carousel to display multiple available lodgings in a compact manner on the page. Slides are overlaid with a booking form, which makes it easy for web users to reserve vacant rooms. In addition to the booking form, there are also contact and subscription forms to let you stay in touch with your audience. Full-width images play the role of content dividers making the page both user-friendly and visually appealing. Its layout starts with an image-based block made in the greenish tone and supplied with catchy yellow elements.
Further down the page, customers can see well-defined pricing tables allowing for easy differentiation between the costs of your company. The template is also equipped with tabs to accommodate more information on the page without taking up more of its space.
By means of social media options, you can strengthen your business presence in social communities. Utilization of a parallax scrolling technique gives a sense of depth to the page, while a lot of negative space makes it pleasant to the eye.* * *IndustrialTake a look at a well-structured solution meant to build a landing page for industrial and science-related sites. Using this template, you can show a concise overview of your company’s services and complement it with pricing packages, FAQs, and testimonials.
The layout is optimized for cross-browser and multi-device performance to provide an excellent experience for all the web users. In terms of visual aesthetics, this design keeps a balance between text and images, all flavored with blue color accents. Standing out against the dark background, blue elements guide the eye across the page intuitively. Once visitors reach its bottom, they can return to the header in blink of an eye by clicking a back-to-top button.* * *Did we help you find the best landing pages that convert for your projects? About the Author Nick Campbell Nick Campbell, the author of this article, is fond of writing posts on various subjects, particularly web design, e-commerce, social media, marketing, business, and education. Nick is primarily focused on covering modern trends in a specific industry to help his readers keep abreast of the latest news.
If you don't want to miss any brand new developments in the aforementioned topics, follow Nick Campbell on Twitter and Google+!Enjoyed This Post?



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Comments to «Landing pages that convert examples 014»

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