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For many e-commerce entrepreneurs, the most efficient and cost-effective way to manage fulfillment involves partnering with a third-party logistics (3PL) expert.
There are dozens of content management systems to choose from, and if you choose the wrong CMS, you’re going to be stuck with it for a long time. Every online retailer is looking to improve their SEO in a quest for the elusive #1 spot in any given Google search. Over the past five years, the beauty and personal care market has experienced unprecedented growth. What was once an industry limited to physical stores and specialty cosmetics departments is now taking over e-commerce websites, subscription boxes, social platforms, and on-demand services. Exhibiting at trade shows and expos is a great way to get in front of a lot of people in one location to generate leads for your business.
Self-hosting offers reliability, accountability, and control over your own business model and content. In November, we published a blog post about the worst Magento patch that we’d come across to date – SUPEE-6788, known to some in our offices as “the website killer”. While WordPress is capable of self-hosting video, the bandwidth requirements make streaming services or dedicated video hosting services the better option.
Adding video to your WordPress blog or business site is a great way to communicate with readers (viewers) and potential customers. With the emergence of new marketing technologies and the evolution of old ones in 2015, 2016 could see a shake-up in strategy by the CMOs and CTOs of ecommerce businesses. This evolution in the Marketing Technology space has inspired some healthy debate around all-in-one solutions versus building best-of-breed marketing suites, and whether online retailers’ current set of tools are efficient, scalable and ultimately meet their needs.
Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el analisis de sus habitos de navegacion. Charlotte Local SEO Marketing results are the fastest way for local businesses to get placement in search engine results pages.
Mobile phone applications like Google Maps use the same ranking methods and database of business information used by the local results section of the SERP. Finally, with search engines like Google adding social media services, Google has integrated their local search into Google+ Local. Good local rankings come from claiming profiles on the primary local sites, enhancing those profiles, and updating them with reviews and specials, as well as building citations from your website and other directories. Verify and enhance profiles – we help verify your profile on Google+ Local, Yahoo, and Bing.
Build Citations – We submit your business NAP (Name Address Phone) to national and local business directories.
The Wilhelm Group Marketing & Business Solutions is a full service Charlotte Marketing Company, specializing in increasing our clients’ sales opportunities by 200% and lead-to-sales conversions by 30%.
It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping. In local marketing, businesses put a lot of effort at the start and then let it fall by the wayside as the year moves on. Local SEO means you're optimizing your website for the local web search so that your business shows up in a location-specific query. As Google prioritizes local listings and puts them at the top of the search engine results page (SERP), it's an excellent way to gain visibility. When it comes to local search, there is less competition because you're only dealing with your competitors in the area. Google's research on understanding consumer's local search behavior reveals a great information for small business owners. 50 percent of mobile users and 34 percent of tablet or computer users visit a store within a day of their local search. It's a big topic, but it mainly has to do with making sure you have local accounts on all of the major search engines (Bing, Yahoo!, and Google) and use of right local keywords for the target audience and area. Social networks aren't always the first thing companies think while building local marketing strategies, but Facebook advertising is an exception. Reviews are becoming the "must-have" in 2016 for all companies, particularly, who focus on local search marketing.


Get your products listed on all of the major reviews sites -- notably Yelp, TripAdvisor, OpenTable, Consumer Reports, Amazon and more -- and then make sure that you're managing those websites. In other words, keep your information up to date and completed, and always be ready to tackle the negative reviews in a healthy way. Although you aren't allowed to offer any gift for an excellent review, build more confidence by working hard on your product's improvement. By putting a "Review Us" link on your homepage, talking with your loyal customers, and urging your social community to get involved, you can help increase your numbers over and over again. It's tough to work with your competition when it comes to local marketing, but you can build your online empire with complementary companies.
For example, a content marketing agency in the area may want to team up with a web design company, a dog treat company may want to team up with a dog groomer, or even a lawyer may find it beneficial to partner with a personal finance accountant.
Join your local Chamber of Commerce and event committees to get involved and get your business out there. If you're the type of company that can create memorabilia for your business, hosting your local events or setting up a booth at other events is the perfect place to make this happen and, hopefully, see some free exposure in the future. Having a local business, especially one endemic to a particular place, means you don’t have to compete with another from a different geographical location simply because you don’t share the same set of customers. Public relations or reaching out to the community is a good way of establishing your business. Adding online marketing to your strategy allows your business to be searchable on the web when people look up a particular industry or business where you belong in your neighborhood. Today, everyone tends to find a store, service, or any business for that matter, through the web. The importance of your online presence is to make connections, the first of which is to let people see the association of the online identity to the physical establishment. The other connection you need to make with the help of your online presence is to be able to associate with your peers in the trade. Angela is a virtual assistant specializing in content writing, social media marketing, and administrative assistance. Contact UsIf you've a project in mind or would like to talk to Vanessa, please use the details found below.
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What most companies don’t know, however, is that there is an easy way to boost your SEO rankings, while also providing your customers with a vastly superior shopping experience.
However, to make it worthwhile a company needs to find unique ways to bring people into their booth and be seen by as many show attendees as possible. It required significant work to apply this patch, which in essence requires Magento store owners to have us upgrade their extensions and store, and address all of the issues that can arise when conducting such upgrades. The web is still built around the written word, but video has become increasingly important, especially as mobile devices capable of recording high-definition video have become common. Local SEO Marketing works best for businesses that have established local operations in one or more locations.
This is important for many local businesses because the number of local searches for retail and service businesses from mobile phones continues to grow each year. The merger of local and social will continue, so it is important that businesses establish their local presence on websites like Google, Yahoo, Bing, Yelp, and others.
For example, "Laundromats near me" or "best coffee in New York City" would both be considered local searches. Even if you're a national company, or you work only online, local SEO can still make an enormous difference in your business. Like Google, Facebook also knows buying and click patterns of all their one billion plus users. According to a BrightLocal study, 88% of consumers trust online reviews as much as personal recommendations.
Having an online presence strengthens your local strategy making your business even more reachable.


Websites will still come in handy just like in any other marketing strategy as its end goals are still exposure and brand buildup. When you show up in the search results, you are effectively telling the people of your existence, which helps them find you more easily. When patrons or potential customers can find you online, it helps convince them of your credibility, quality, and authority in your niche making them want to find you in person as well. This means that through your online presence you get to network and socialize with the people you share the same industry with.
Having an updated listing on your local BBB directory, even if your business is not accredited, will provide a “do-follow” link back to your website. Other developers like Shero estimated that it “…took around 40 hours to complete” a Magento SUPEE-6788 patching and relevant work. For some bloggers, video might be more natural than writing, and many people in our audiences would rather sit back and watch a video than read yet another wall of text.
El 29% tuvieron en cuenta la opinión de sus clientes en medios online, y tan solo el 28% tuvieron en cuenta las interacciones sociales. Our software lets you know when those cards will arrive and provides a way for you to give us the verification information. Reviews improve the authority of your local profile and also give potential customers more information about your business.
As Google and consumers like to see companies with strong reviews, get ready for more sales. Advertise in the local papers, and even host your event to get people excited about a product launch or simply bring the community together. Building relationships that result in trust is your goal for your business to earn a steady following from the locals. Ask their permission to put up your fliers in their establishment, on their doors, or their bulletin board if they have one, or if possible at a spot that has the most visibility among its customers. Communities, especially those of a close-knit town appreciate the more personal approach because it feels more welcoming and genial. Creating an online presence and identity will help draw more customers towards your business. It is especially helpful to small businesses since your online presence will not only be useful to the people in your community but also to those vacationers or travelers who might be in need of you.
In the long run, this is something that will further build your reputation with the connections you have made. The foundations of the service are not something that you have to worry about — no technical SEO to struggle with, no web hosting control panel, no DNS management headaches, and no control. While our team has been averaging fewer hours for this patch, Magento developers as a whole reported very similar experiences. Additionally, many of the local sites allow you to periodically update an offer or special. This will expose your business to their clientele which could earn you prospective clients.
Advertise your company activities on the local paper or radio, or make press releases of new developments and important changes in your business.
Hand out fliers outside your establishment or any strategic area, especially if you are advertising some kind of a promotion or event. Organize events that are customer-centric once in a while, make them feel valued – which is a way of keeping them.
The more they see your business online the more that they are going to be curious about you and what you can do. Curiosity in a potential customer is good, especially since most of us are goaded by our curious nature to explore. And when what they see is favorable, it gives them ample reason to give your business a try.



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