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BI IntelligenceWith 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space. Location-enabled mobile ads have generated excitement for theirA effectivenessA and the impressive prices they command. To access BI Intelligence's full report on How Location-Based Data Is Transforming The Entire Mobile Industry, sign up for a free trial subscription here.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 13Bridging the Digital Divide With Street-Smart InnovationMore than 3.2 million people in New York do not have access to broadband Internet.
16Has Adtech Bamboozled Marketers?Adtech companies have blinded marketers with complexity and techno-babble, According to Bob Hoffman, it’s time for a reality check. 19Online Ad Viewability Problems Worse Than Reports SuggestOnline advertising has a major problema€”viewability. 15Outfront Media and Videri Are Poised to Redefine Mass ReachOutfront Media and Videri may be the next big thing in digital out-of-home advertisinga€”and its competitors will be forced to play catch-up. 7Moving Target: Brands Need Better Insight on Mobile Video UsageMarketers face new challenges as consumers increase mobile video consumption across more devices.
12Ad Industry Needs to Embrace Data Sharing to Spark GrowthIs it possible that our walled garden approach to data is actually holding back innovation and growth?
9Challenges Remain for Programmatic Buying in DPB Ad SpaceProgrammatic buying has become an essential component of multiscreen advertising strategies though which digital place-based (DPB) media can be bought alongside television, mobile, and online media.
20Using Interest and Location To Reach On-the-Go ConsumersCombining lifestyle interest and location enables brands to respond to the uniqueness of the moment that consumers are currently in with relevancy and immediacy.
5Why Near Field Communications (NFC) Is the Next Big Thing In Digital Out-of-Home AdvertisingNear Field Communication is gaining momentum as consumer support for QR Code technology has started to fade.
7Mobile Shopping Apps Are Helping On-the-Go Consumers Locate Deals and Boost Retail SalesMobile Shopping Apps are changing the ways consumers shop and gather product information, and boosting retail sales. 2Indoor Mapping Is Set to Revolutionize How Consumers Navigate StoresIndoor mapping apps will drastically change how consumers shop, and how retailers market to consumers. 4Interactive Multitouch Tables Help Tourists Navigate New YorkNew York City’s Official Information Center features three large interactive multitouch tables that enable visitors to explore NYC on a neighborhood-by-neighborhood basis and learn about local attractions. The DOOH Ad Network Locator is a free online tool designed to help media buyers, planner and brand strategists identify place-based digital out-of-home (DOOH) advertising networks by location, venue type, demographics and reach.

ScreenMedia Daily is an industry-leading online publication covering the digital out-of-home (DOOH) media space.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, uses strategically placed, networked digital signage displays to reach on-the-go consumers with highly targeted messages while they are outside of home. ScreenMedia Daily is always looking for location-based mobile marketing and digital out-of-home advertising thought leaders who are looking to share their ideas and reach new audiences.
Zur Eroffnung des neuen Mobelhauses setzt KIKA Wien Nord an den Eroffnungstagen auf eine Location Based Advertising Kampagne.
Mittels Orts-, Zeit und Zielgruppentargeting werden die Bewohner in der Umgebung des KIKA Wien Nord auf Eroffnungsangebote und Specials im Rahmen der Eroffnung aufmerksam gemacht und zum POS gefuhrt. And many mobile ad trading platforms have recently reported triple-digit increases in location-enabled impressions.
Not Necessarily.Video ad impressions now come in many different flavors, and not every metric will apply uniformly across all media. A world where Web-enabled mobile devices make it possible for people to have constant access to content regardless of time and location. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK.
Media buyers, planners, brand strategists, and marketers rely on ScreenMedia Daily as the go-to resource for quality industry news, insight, trends, and tactics that use DOOH media and location-based marketing technologies.
Digital out-of-home screens can be found in locations that include transportation hubs such as airport, railway and bus terminals, and executive networks in office-building lobbies and elevators. Hier findet der Nutzer Infos zum Eroffnungsfest, aktuelle Angebote und einen mobilen Gutschein fur einen Wasserball der im neuen Mobelhaus abgeholt werden kann. The United States is organized by venue as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category. Our readers and opt-in subscribers are senior-level marketing executives and directors from a wide range of industries including advertising, media, mobile, audio-visual, finance, corporations and government. Other venues include shopping malls, movie theaters, gas stations, fast-casual restaurants, sports venues, college campuses and hotels. In the unconnected world, advertisers could reach millions of people at the same time with the same creative. Location-based mobile marketing and place-based digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies traditional and online brand messages to provide a deeper level of engagement with active consumers.

These customers may not have access to Bluetooth but would certainly want to take advantage of using a free Wi-Fi connection. In the connected world populated by smart devices and smartphones, we have got to reach the right people at the right place and the right time. I say this not because I work for a map and location-intelligent mobile ad services provider.
Of course, as an ad concept, there is nothing new about location or even location-based mobile advertising. Put simply, we now have sleek, go-anywhere gadgets powered by bewilderingly sophisticated back-end technology that can deliver location-intelligent mobile ads that drive consumers into local bricks-and-mortar stores, restaurants, hotels and gas stations, where, according to Nielsenwire, 98 percent of the all consumer purchases still happen.
The bond between the kid on his bike, the bell and the guy ringing the bell from blocks away is exactly the same as the bond shared today between consumer, location-based mobile ad platform and advertiser. Understanding this, if you are an advertiser or working on behalf of one who is considering adding location-based mobile ads to your arsenal of tools, the question becomes, “OK, now which bell do you use?” Also, how do you make sure it rings in the right neighborhoods and is heard by the right people and can precisely guide them, step by step and turn by turn, to that ice cream truck?
Know that all location-based mobile networks are not created equal.In this space, so new to so many, that means you should look for a location-based mobile ad network with an intimate understanding of location and the power it yields. Who has such a deep understanding that they can scale location however you want it, extending that virtual storefront anywhere from a 10-mile radius to a few feet away from potential point of purchase. Likewise, given the newness of the space, be cognizant that you will be asked to prove return on investment. Pick a dance partner that measures and can deliver proof of meaningful engagement with prospective consumers.
Not just through clicks, which is still a valuable measurement of campaign traction, but through deeper, interactive ad engagement with clear calls to action who can deliver a paying customer to the doorstep of the advertiser. It is easy to come to think that all location-based mobile networks are roughly the same, but that is not the case. Likewise, it is easy to get swept up in the razzle-dazzle of technology and confused by all the acronyms.But if you have the right partner who truly gets location, location-based mobile advertising, as new and as potentially complex as it seems be, returns to the elemental.

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