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Education:A bachelor’s degree is the minimum educational requirement for many market research jobs.
Potential Employers:Because of the applicability of market research to many industries, market research analysts are employed throughout the economy.
A head for numbers with a background in statistics, computer science and economics are essential to being more, um, marketable, as it were. Market research analysts perform research and gather data to help a company market its products or services. Market research analysts study market conditions to examine potential sales of a product or service. Because most industries use market research, these analysts are employed throughout the economy. Employment of market research analysts is projected to grow 19 percent from 2014 to 2024, much faster than the average for all occupations. Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.
Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations. Market research analysts research and gather data to help a company market its products or services. Analysts help determine a companya€™s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods.
Market research analysts can work individually or as part of a team, collecting, analyzing, and presenting data.
Market research analysts typically need a bachelora€™s degree in market research or a related field. Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency.
The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less.
Employment growth will be driven by an increasing use of data and market research across all industriesa€”to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies.
Market research also lets companies monitor customer satisfaction and gather feedback about how to improve products or services, allowing companies to build an advantage over their competitors. Job prospects should be best for those with a mastera€™s degree in market research, marketing, statistics, or business administration.
Those with a strong quantitative background in statistical and data analysis or related work experience will have better job opportunities than those without it.
The Occupational Employment Statistics (OES) program produces employment and wage estimates annually for over 800 occupations. Occupational employment projections are developed for all states by Labor Market Information (LMI) or individual state Employment Projections offices.
America’s Career InfoNet includes hundreds of occupational profiles with data available by state and metro area. This table shows a list of occupations with job duties that are similar to those of market research analysts. Cost estimators collect and analyze data in order to estimate the time, money, materials, and labor required to manufacture a product, construct a building, or provide a service. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions. Statisticians use statistical methods to collect and analyze data and to help solve real-world problems in business, engineering, healthcare, or other fields.


Economists study the production and distribution of resources, goods, and services by collecting and analyzing data, researching trends, and evaluating economic issues. Public relations specialists create and maintain a favorable public image for the organization they represent. The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked.
The Pay tab describes typical earnings and how workers in the occupation are compensateda€”annual salaries, hourly wages, commissions, tips, or bonuses. The State and Area Data tab provides links to state and area occupational data from the Occupational Employment Statistics (OES) program, state projections data from Projections Central, and occupational information from the Department of Labor's Career InfoNet.
The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings. The Similar Occupations tab describes occupations that share similar duties, skills, interests, education, or training with the occupation covered in the profile.
The More Information tab provides the Internet addresses of associations, government agencies, unions, and other organizations that can provide additional information on the occupation. The wage at which half of the workers in the occupation earned more than that amount and half earned less. Additional training needed (postemployment) to attain competency in the skills needed in this occupation.
Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education. The employment, or size, of this occupation in 2014, which is the base year of the 2014-24 employment projections. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Global Interview - Freelance market research analyst can operate smoothly if employers would properly define the goals of the project. Now Like CNNMoney on Facebook for career tips, plus the latest business news and features on Personal Finance, the Economy, Markets, Technology, and more. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. They help companies understand what products people want, who will buy them, and at what price. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies. They must interpret what the data mean for their client, and they may forecast future trends. For example, some analysts may work with graphic designers and artists to create charts, graphs, and infographics summarizing the research and findings. Some, however, work under pressure of deadlines and tight schedules, which may require additional hours of work. Courses in communications and social sciences, such as economics or consumer behavior, are also important. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Market research analysts must be detail oriented because they often do precise data analysis. The lowest 10 percent earned less than $33,530, and the highest 10 percent earned more than $120,460.


They may use research to decide the location of stores, placement of products, and services offered. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas.
There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. They also analyze data and apply mathematical techniques to help solve real-world problems.
Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand peoplea€™s opinions, preferences, beliefs, or desires. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.
This tab can include information on education, training, work experience, licensing and certification, and important qualities that are required or helpful for entering or working in the occupation. Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. This tab also includes links to relevant occupational information from the Occupational Information Network (O*NET).
Furthermore, employers should also ensure that contractors have stable Internet connection for communication purposes.
Because of the importance of quantitative skills to market and survey researchers, courses in mathematics, statistics, sampling theory and survey design, and computer science are extremely helpful. It's a detail-driven field that operates under tight deadlines and has potential for long hours. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews. Others have backgrounds in business administration, the social sciences, or communications.
Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state.
This tab may also describe opportunities for part-time work, the amount and type of travel required, any safety equipment that is used, and the risk of injury that workers may face. This tab may also provide information on earnings in the major industries employing the occupation. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.
Job growth is estimated for 2010-20, and based on people working in broader 'job family' from the Bureau of Labor Statistics. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification. From direct surveys to dissecting buckets of data, they track what consumers want -- and what it would take to change their minds.
Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc.



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