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Take a few minutes to look over the calendar, and make note of any holidays and events you might want to create an aligned marketing campaign for. In addition to the major holidays and events listed in the content planning graphic, a good many wine-related events also exist.
Get the latest company news and strategies to help increase your direct-to-consumer wine sales.
A marketing plan template acts as a guide for the proper designing of a comprehensive marketing plan. You can Download the Free Marketing Plan Template form, customize it according to your needs and Print.
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That means you have 46 weeks left until the end of the year, which still gives you plenty of time to plan your marketing campaigns. This handy calendar, courtesy of Jericho provides an overview of major holidays and events in 2014.

Now that you have some dates in mind, you can begin flushing out a more comprehensive schedule for your campaigns. This is your big overview, and you should add the holidays you singled out, along with any relevant company happenings. Over the past few years it seems that every varietal has earned its own day of celebration. For more information, read our customer newsletter, Staying Connected, or visit our TOU and smart meter sections.
A marketing plan is an outline of the various modes and means whereby a product or an idea or even an organization can be marketed and publicized to draw attention. is not associated with Microsoft and templates provided are for guide only and not legal. In this article, I’m going to share a few resources to help you keep your audience engaged with relevant campaigns. You'll probably have a host of other events and announcements that you can work into the mix, but hopefully this gets you pointed in the right direction.

To see bill impacts and the new customer rate classes, visit our Rates & Prices section. We’ll also explore how some wineries approach marketing for different seasons and events.
Although they may be way on the other side of the earth, I'm pretty sure they celebrate most holidays on the same dates that we do. This makes it easy to collaborate on a single document, and allows everyone to make edits without overwriting anyone else's changes.

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