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We believe in collaborating with our clients and building a mutual understanding that draws on a wide variety of resources and talent to develop and enhance your business.
With recent advances in video technology bringing down the cost of production, TV commercials are more affordable than ever before. Accomplished, decisive, and knowledgeable marketing executive with 20 years' experience in innovative, profit-oriented business such as Entertainment Publications, Detroit Red Wings, and Little Caesars. Successfully negotiated a ground-breaking 6-year, $50 million broadcast agreement that increased revenue for the Detroit Red Wings by 100%. Generated more than $1 million in sales for Entertainment Publications by initiating a B2B online search program with Overture and Google. Enhanced publication's direct mail response rate by 100%, and generated a 200% increase in  marketing revenue by initiating a lead generation initiative focused on Fortune 1000 companies. Directed the creation of "Hockeytown" - one of the most powerful new brand in sports.  Developed integrated business plan with multiple revenue streams, producing $1 million annually. Awarded the NHL's "Best Marketing Campaign" award in 2002 for the creation and integration of Hockeytown into Detroit Red Wings brand platform, including development of a multimillion-dollar  sports restaurant and bar concept. Led strategic sales team in the acquisition of Entertainment's major clients, including Capital One, Bell South, Garmin, American Airlines, PetSmart, Qwest, Rogers Cable, and Red Hat Society.


Serve as Brand Marketing guest presenter and instructor for undergraduate  and graduate classes at University of Michigan, Oakland University, Eastern Michigan University, University of Windsor, and Wayne State University.
DIRECTOR, CORPORATE MARKETING Challenged to meet $14 million division budget and $3 million revenue quota for Custom Division of Entertainment Publications. Redesigned and launched online Savings Product representing 60% of revenue totaling $8 million annually.
Conceived and executed integrated marketing program with Comcast, improving customer retention by 50%. Created "Book Box", a 3D direct mail program that increased lead generation by 30% and incremental revenue by $500,000.
DIRECTOR OF MARKETING (1993 - 1996) Led all aspects of marketing  broadcast, public relations, and game presentation for the Detroit Red Winds, College Hockey Events, Hockeytown Cafe, and Hockeytown Athletics retail store.
Recommended company's integrated branding platform, leading to the creation of Hockeytown, Al the Octopus, and College Hockey at the Joe campaigns still in existence today. Created 5-year business plan that  increased "College Hockey at the Joe" season ticket sales by 600%, and overall revenue by 100%, including a title sponsorship from Sprint PCS. Raised $5+ million for local charities as leading member of Community Relations department.


LITTLE CAESARS PIZZA - Detroit, MI, 1987 to 1993 Subsidiary of Ilitch Holdings; North American company with 3,000 locations and $500 million in revenue. SALES PROMOTION MANAGER Built and managed Sales Promotion department that reinforced brand value, created awareness, and increased sales for 3,000+ Little Caesars stores.
WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Served as Chief Marketing Officer for Detroit Red Wings and General Manager of College Hockey Events. Key contributor to strategic business planning with experience leading, managing, and developing long-range growth plans.



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