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Enter your email address to subscribe to this blog and receive notifications of new posts by email. Sure I love the Fall because it gets cooler, football season is finally back and the leaves change color, but as a marketer I really love Fall because that means we are approaching planning season. As you look forward to Halloween and Thanksgiving don’t forget to pull out your planning hat and remember to keep three things in mind to ensure you have a solid Marketing Communications Plan for 2013. Update Your SWOT: Too often marketers neglect to reassess their company or brand’s Strengths, Weaknesses, Opportunities and Threats. Look For Trends: You should be staying on top of this throughout the year, but now is the time to revisit the articles, surveys and research you have been collecting to pull out implications.

Include Measurement: Often thought of after the fact, the details of how you will measure your plan may not only help you sell it through to senior management and provide data to validate mid-year adjustments, but when successful you’ll have a greater sense of accomplishment that can truly energize the organization. It is the time of year we get to look back at what we have accomplished and look forward to the future. Looking at these internal and external factors is critical to developing realistic goals and objectives and the supporting strategies.
Finding out things like how your audience is currently consuming digital and social media may be critical to your plan next year.
We get to have long brainstorm sessions with our clients and think through the best strategies to meet the opportunities and challenges their brands face.

Looking at trends will also open up your mind to new options and out of the box thinking rather than simply adjusting the status quo.

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