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John Waldron PoliceSir John Lovegrove Waldron , KCVO (5 November 1909 - 24 August 1975) was a British police officer who served as Chief Constable of Berkshire Constabulary from 1954 to 1958 and Commissioner of the London Metropolitan Police from 1968 to 1972. Dawar's book, 'Tilt: Shifting Your Strategy from Products to Customers', recently topped Forbes' and strategy+business's list of noteworthy books of 2014.
Born in Wargrave , Berkshire , Waldron was educated at Charterhouse School , and Clare College, Cambridge .
In an interview with ET, Dawar spoke about the shift in marketing strategies of professionals, the changing marketing curriculum in business schools, and what companies should do to engage customers better.

His Deputy Inspector-General was John Waldron, another Hendon graduate who was later to succeed him as both Assistant Commissioner George H. WaldronJohn Charles Waldron (August 24, 1900 - June 4, 1942) was a United States Navy aviator who led a squadron of torpedo bombers in World War II . The factory, raw materials, supply chain, volume of products sold, approach is the upstream approach. But in the past 15-20 years, in industry after industry, there is a shift where the fixed costs are also in customer acquisition, retention and satisfaction. The questions we need to ask now is what else do my customers want, how deep is our engagement with customers, and that shift is what I have tried to capture in 'Tilt'.

Sources of competitive advantage have shifted as they also reside downstream in interactions with customers.

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