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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. On our website you can search by expertise and location, then e-mail or jump straight to their website. Since this entire agreement is formatted in Word, you can edit it like any other Word document. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.


Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Die folgende Statistik zeigt die wesentlichen 3 Bereiche fur e-business Consulting und deren Entwicklung. Fur alle Marketing-Ma?nahmen des Online-Marketings (auch E-Marketing oder Internetwerbung genannt), also alles was Online im Internet machbar ist, bieten wir Unterstutzung an.
Auch die Teilgebiete klassische Bannerwerbung, Suchmaschinen-Marketing, E-Mail-Marketing und -Werbung und Business Partner Netzwerke (Affiliate-Marketing) konnen wir kompetent und professionell abdecken.
Wir beraten sie auch bei der Gestaltung und dem thematischen Aufbau einer Unternehmenswebsite. Die Unternehmenswebsite dient dabei sowohl der Kundenbindung, als auch zur Werbung neuer Kundenkreise. If you are working with a product portfolio you have a range of tools at your disposal to determine how each one or a group of the products are doing.
Back in 1968 a clever chap from Boston Consulting Group, Bruce Henderson, created this chart to help organisations with the task of analysing their product line or portfolio. Products are classified into four distinct groups, Stars, Cash Cows, Problem Child and Dog. Also sometime referred to as Question Marks, these products prove to be tricky ones for product managers. A completed matrix can be used to assess the strenght of your organisation and its product portfolio. Market share gains have the potential to generate a cash surplus due to the effect of economies of scale.
The best opportunities to build a strong market position usually occur during a market’s growth period.
Vendre des services intangibles, des solutions complexes, face a une concurrence accrue: Une politique commerciale toute en finesse est indispensable. Nous travaillons a ameliorer les performances de nos clients en mettant a leur disposition des techniques de gestion adaptes a leurs realites, et en les tenant informes des meilleures pratiques de gestion efficace de leur l´entreprise. Our initial consultation involves a 3 hour strategy planning training workshop wherewe will discuss: The 13 Key Segments to Grow Your Business Online 1.
Will my company benefit • Our services are ideal for small and medium businesses (from estate agents, guest houses to manufacturers) who want to benefit from marketing their products and services online.


Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. Durch unsere Spezialisierung auf suchmaschinenfreundliche barrierefreie Internetanwendungen konnen wir einen kompletten Service fur das Onlinemarketing liefern.
This is due to less competitive pressures with a low growth market and they usually enjoy a dominant position that has been generated from economies of scale.
These products are in a high growth market but does not seem to have a high share of the market. The second dimension then measures the product’s market share relative to the largest competitor in the industry. These products will need a lot of investment to retain their position, to support further growth as well as to maintain its lead over competing products. Cash cows are still generating a significant level of income but is not costing the organisation much to maintain.
Please have a look at these if you would like to further your marketing knowledge and skills. Analysing products in this way provides a useful insight into the likely opportunities and problems with a particular product. This being said, star products will also be generating a lot of income due to the strength they have in the market. The question for managers are whether the investment currently being spent on keeping these products alive, could be spent on making something that would be more profitable. The main problem for product portfolio managers it to judge whether the market is going to continue to grow or whether it will go down. Star product can become Cash Cows as the market growth starts to decline if they keep their high market share. Your current online presenceAfter the strategy planning training workshop you will receive a detailed report andproposal explaining our findings with suggestions to reach your objectives.In the Report 1. Critical Keywords to rank on 1st page of Google (and what you need to do rank on the 1st page of Google) 3.



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