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The micro marketing environment consists of certain forces that are part of an organisations marketing process, but remain external to the organisation. This micro marketing environment that surrounds organisations can be complex by nature, however the company has an element of control over how it operates within this environment. The wider marketing environment, discussed in a separate knowledge sheet, covers all other influences that might provide opportunities or threats to the organisation. This brief overview of the world in which companies operate in demonstrates that there are many relationships that matter. Your competitors however have the same remit as you when it comes to sourcing and satisfying the needs of the customer. One other important area to consider in the external marketing environment is your suppliers. TestimonialsRolls-Royce PLCMichael Isherwood, Engineering Data & Document Programme Lead, Rolls-Royce PLCStudiowide provided a professional and supportive approach in the development of key cultural change posters promoting knowledge management at Rolls-Royce Plc.
Capitalism is a very general concept that manifests itself in different forms in various countries. American capitalism is often seen as a model example, and puts the greatest freedom in the hands of the owners. There are two main perspectives on the relationship between organisations and the "far" environment.
Employees will have a formal and an informal contract with the organisation which make up the psychological contract. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. An approach to analysing the competition is the 4-point list of the key elements of competitor analysis.
The mission defines what the organisation exists for and the values to which the organisation will adhere to.
As organisations grow it become increasingly necessary to have teams and groups become ever more specialised. Add or replace stock photos, change colors, resize text and graphics, and replace the placeholder text with your copy. The digital photos are hi-res 300dpi JPG or PNG files suitable for editing with software such as Photoshop.
Photos are linked in InDesign and Quark, and embedded in Illustrator, Corel, Pages, and the Microsoft Office apps. Illustrations, logo designs, background textures, clip art, unique shapes and graphic objects are also included with our layouts.
To evoke just the right feeling, a perfect combination of colors is composed by our designers.
The color palette is crafted to complement the photos and artwork included with each layout.
To ensure trouble-free print output, the layout design files are carefully produced to meet exacting pre-press standards. The illustration above summarises the order of the immediate external marketing environment that businesses operate in. These include technological development, legal constraints, the economic environment and sociocultural changes. In order to grow you must locate customers, understand their needs and then satisfy those needs both efficiently and profitably. They will make it difficult to liaise with customer groups, as by definition they are largely pursuing the same sets of customers as you.As a marketer, you must therefore not only monitor what competitors are doing in the external marketing environment today, but to also anticipate their likely response to your campaigns and to predict what they will do tomorrow.
These ‘intermediaries’ provide an invaluable service in getting your products to the customer.
A key supplier can be an important part of your business and may even attribute to your competitive advantage.Losing important suppliers can interrupt production flow or your competitive edge and prevent you from getting your product to your customers. Studiowide used their experience to translate very difficult theories, concepts and ideas, into a range of hard hitting and powerful message in the form of posters. Our energy, excitement and passion comes from helping organisations succeed in this hyper-connected world. 1 in 5 employees loose their job with one year, and the bottom 10% earn only 38% of the median salary.
Environmental determinism is the traditional view and means that organisations can only adapt to changes in the far environment. This specialisation generally produces greater efficiency, accountants keeping the company finances in order, and sales persons selling the company's products. The main responsibility for managing these relationships lies within the marketing department.
You must therefore think carefully about how best to distribute your goods and build relationships. Choice of suppliers, negotiation of terms and relationship building all become important tasks of the marketer. These posters perfectly embodied both the projects needs and adhere to the Roll-Royce branding and communication policies.


The second in mega-marketing, which suggests organisation may influence the far environment to a certain extent, e.g. However, there are disciplines to be maintained such the each differentiated activity is coordinated with others such that they contribute to the business. This area can be fierce in competition as not everyone can get access to the channels of distribution that they want.
Please thank your team for a great job and tell them their work will be cascaded throughout Rolls-Royce, in the UK, US, Germany, India and various Nordic countries.A1 CBISS LtdKevin Priest. A1 CBISS LtdI would like to take this opportunity to recommend Studiowide for their marketing services.
From day one, I have found the whole team to be very friendly, approachable and always available for telephone or face to face support. Activities at each lower level should clearly support the level above such that they ultimately support the organisation's missions and values. Studiowide are extremely knowledgeable in their field and have fresh ideas - this has helped us drive our marketing activities. The project was a very creative and constructive one and we wish to express our appreciation for a professional experience whilst working with Studiowide.
The team took us through the whole process from storyboard and content, to flow and animation in a fun yet structured way and were very flexible in making changes along the way. Studiowide also produced the videos in different languages which have now gone on to be used throughout our regions. We will be collaborating with Studiowide in the future and certainly recommend them for their ability to listen, adapt and quickly turn around new ideas.Hawco LtdTom Mitchener, Marketing Manager, Hawco LtdAs a major supplier of technical products to the refrigeration, air conditioning, heating, electrical and control sectors, partnering with a marketing agency that understood our business was imperative. With tens-of-thousands of products and thousands of customers it is comforting to know that when called-upon, Studiowide can provide the right support. From social media and design to SEO and multi-channel communication strategies, Studiowide consistently surpass our expectations and deliver successful campaigns that maximize our ROI. I would definitely recommend to others.Citizens Advice KnowlseySean Coman, Communications OfficerStudiowide designed, produced and helped promote our new website which was set up to bring together the advice services of Knowsley in one, easy to use website. They were very useful for generating ideas and brought a lot of professionalism to the project to ensure the quality was as high as possible. We utilised Studiowides variety of skill sets available by getting them to design our brand identity, our website and even our posters and leaflets.
There was never a problem getting in contact with the team and they were always happy to help – even went above and beyond to deliver the service.
Studiowide played a key role in this project by supporting Lufthansa with the design and development of a computer based training platform. This platform was used as a key tool in bringing this new standard operating system to each site across Europe.
We had a short timescale and our communications were via mail and telephone calls in order to save travel costs as we are based in Germany.
Studiowide understood our objectives and created a cartoon video which will be extremely helpful in promoting our product. They listened to our ideas and the resulting product showed just how well they had grasped the concept of what we wanted.
We have had very positive feedback from the families and children who have received the flyer, and we’re sure that it has helped us to recruit more patients attending the workshop. Studiowide were very helpful and professional in their work with us, and gave us a great product really quickly. We would definitely use them again in the future.USS LtdRobert Lee, Data ManagerStudiowide designed and produced a series of posters and pocket guides for us in relation to Information Security.
The staff were always approachable and would listen to our ideas, but more importantly they brought their own ideas to the table to produce an original theme for the campaign.
With the excellent work from Studiowide and the quality and clarity of the final material they have produced for us, we have given ourselves the best chance of achieving the goals of our campaign. I would not hesitate to use them again and would certainly recommend them to other organisations.PremsealJohn Burns, Managing DirectorPremier Sealant Systems wanted to rebrand the company and were looking for a modern, professional marketing partner to help us do it. The new website and literature looks clean & sophisticated and has generated a lot of interest. His talk was excellent, the students really enjoyed it and it really brought classroom learning to life for them. It was also clear from his talk that Studiowide are taking an innovative and refreshing approach to both designing projects and working alongside clients.Prinovis (UK)Gus Tomlinson, Solutions DevelopmentJust a quick note to say a BIG thank you! This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. CryoClinics offers a very unique service, but this did not deter the team at Studiowide – they probed with numerous questions and in my opinion grasped what it is I offer and how it can benefit people very quickly.
With this knowledge they were able to provide me with some great ideas and developed a campaign to grasp people’s attention and ensure they acted upon it. The service we receive has always been excellent, and look forward to developing our business relationship in the future.
Studiowide listen to our requirements and provide us with creative solutions.Energy Projects PlusSandra Manning, Project ManagerThe strength of this company is its creative visual talent.


We have gone from our own homemade look to a completely re-branded look that is totally professional, topical, fresh and, well, just plain gorgeous.
We will continue to use Studiowide as the service levels and professionalism is like second nature to the whole team. There have been many occasions where we have applied critical marketing deadlines, which again have been met with ease.
They understood that we were on a very strict timeline for our project and helped us to develop a plan that would meet our timeline and other constraints.
They brought many creative ideas to the table we hadn't considered and also were very flexible in making changes that we requested. Overall they were a great team to work with and we have received many compliments on the video Studiowide developed for us.Home SecureKevin Jones, Marketing DirectorWe contacted Studiowide as we needed high quality images to compliment a new range of products we were introducing. We gave some example images of what we were looking for and the guys at Studiowide exceeded our expectations and produced images which were of a far greater standard than any of our competitors. We have had the images in use on our website for a few months now and our sales on this type of product have increased considerably! The service and quality of work was outstanding and I wouldn't hesitate in recommending Studiowide in the future.Creative ContinuityGraeme Wilson, Managing DirectorStudiowide delivered our website design and development project on time and within budget – the end result surpassed our expectations. They are a friendly, responsive and experienced marketing company, with a great team who are all a pleasure to work with.FastMove PropertiesHayley-Jane Roberts. Managing DirectorWe have worked with Studiowide to develop our new property letting and property sales website. We came into this project quite cautiously after having our fingers burnt on a previous website project. Also, the after sales support they have given us in the early stages of going live is second to none. Thank you very much for all your hard work, dedication and creativity throughout the whole website design and video production process. The team have always been very welcoming and understood the message I am trying to portray. I am really excited and looking forward to the future successes of Home Build Help, which is largely down to your ability and vision.Grim Reaper FoodsRussell Williams, Managing DirectorFor a company to understand a client’s idea and bring it to life, for me, is amazing. Excellent to deal with, fast efficient service, from concept to final design - within timescales, and informed at each stage.OPTIMA Bathroom SolutionsDamien Golden, DirectorWe were looking for a Product Photography company to shoot products for our website, brochures and other marketing materials.
Studiowide had to assemble all products and set the various different background props in situ.
As a result, I would highly recommend Studiowide and we will be using their services again in future.HR Integrated SolutionsHeather Hayes, DirectorHaving very limited experience in the area of marketing or branding, Carl was extremely patient with us; talking us through the process but still allowing our own ideas to take fruition! Carl and his team have the patience of saints; for as the ideas became visuals we changed our minds and wanted different aspects. All our demands were undertaken by the Studiowide team without complaint; they understood and wanted the best for us, their client. All the feedback we've received has been positive and it's helping us move into new business areas.Lottery Project Historical Band DocumentaryKeith Owens, Engagements SecretaryThe DVD (documentary) proved to be far more involved than we had originally thought, and I suspect the work you did on it went far beyond your initial brief, but your team never complained, and the end result is something they can be proud of (we certainly are). Your work on the three elements of the band relaunch, the website, 500 DVDs and 10,000 leaflets, was professionally and enthusiastically carried out, and delivered perfectly to time.
They took the time to listen and developed a good understanding of what I was trying to achieve. After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship. I would thoroughly recommend Studiowide to other small to medium sized businesses as they have been very supportive and helpful.Dr Knowles CosmeticsDr Ian Knowles, Medical DirectorWe have used other marketing companies in the past and non have given us a level of professionalism quite like this. Working with a Studiowide Chartered Marketer has enabled us to quickly move forward to the next stage of our developments.University of LiverpoolMarketing Graduates, University of Liverpool"Excellent presentation that gave a thorough and engaging insight into the marketing profession",  "Refreshing, interesting, great approach to students, relevant information.
I think this lecture is one of the best I have ever had",  "The Studiowide presentation was great, engaging and interesting throughout",  "Kevin Melia's speech could be the most interesting, most inspiring lecture I've ever had in the context of marketing.
He has clarified how broad marketing can be, that it's more of a philosophy than just a website, that there are stages to go through. LOVED IT!"Sefton InsulationEllie Abernethy, Project ManagerI Just wanted to say thank you for the work you’ve done for us recently on the Sefton Scheme website and in turning around the posters and leaflets on the Warmer Wirral project so quickly.
MSIF.Merseyside Special Investment Fund (MSIF) have used Studiowide to present marketing workshops since 2011 via the Liverpool Business Initiative Event. The start-up businesses who attend this event are consistent in their positive appreciation of Studiowide.
MSIF look forward to working with Studiowide throughout 2014 and onwards.Single Use SurgicalKate Stoddard, Export ManagerStudiowide helped us to produce our first company promotional and training video for overseas customers.
We are really very pleased with the final cut and enjoyed working with Carl, as he really took the time to understand our company and our needs, and put together a bespoke solution. Studiowide are a highly organised and efficient team with tonnes of creative ideas and technical know-how.



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