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Posted by Charley Mendoza in Social Media on October 20, 2015 Leave a CommentLinkedIn marketing is important for attorneys, but it’s not worth it if you get disbarred or fined in the process.
I am the CEO of McDougall Interactive Marketing, publisher of the Legal Marketing Review and an authority on internet marketing for law firms.
Although NZ firms are experiencing great growth and exposure in international markets, they are falling short when it comes to using digital marketing tactics. Market Measures 2014 infographic #1: Tech companies: how much should you invest in sales and marketing? If you’re like me, you probably get an inbox full of marketing emails and newsletters, and you probably only read a few of them. If you can answer these questions, then you already know what makes an effective marketing campaign, and why, when done right, email is still an effective marketing tool. However, unlike your website or blog, which are seen by a general audience, your emails and newsletters are seen by a group that has requested the interaction. There are a few easy ways to begin building your email subscriber list, and they will continue to work for you for the long haul, as long as your emails continue to benefit your readers.
Your website and blog should also have sign-up forms, and be sure to have an archive of your emails or newsletters so readers can know what to expect when subscribing. Encourage those who follow you in social media to subscribe and post a link to your sign-up form in your profiles. If you read one of their newsletters, you’ll see customized informative articles that solve problems, discuss changes in the law, and provide the readers with solutions to common problems. As a law firm, your email marketing must comply with the rules of your state bar and the CAN-SPAM Act. The physical address of the firm must be included in the body of the email, as must an opt-out or unsubscribe link, with instructions.


The Federal Trade Commission (FTC) has an easy-to-read guide of the CAN-SPAM Act, which details exactly what you need to do to comply. There are numerous email platforms to choose from, and while each offers similar services there are some differences that may make one more suited to your specific needs. Due diligence is required when exploring email marketing platforms and I recommend that you test out a few before making your choice. Stay tuned for Part 2 next week where we will be reviewing email marketing newsletters, courses, and how to make yours stand out from the crowd. Teresa Shaw is an SEO consultant with 10 years of experience helping attorneys and law firms across the country increase public awareness of their services. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
According to the authors, a sustainable strategy can be built around these four factors whereby they create a virtuous cycle of innovation, organisation learning and knowledge management, as well as access to new markets. Pay Per Click advertising or Targeted text advertising services can help you achieve your goals by placing text links along with search results and other apt situations where your targeted customers are expected to land upon.
As organic search results are mostly less relevant, paid search listing can attract traffic and we also have the control to decide on the landing page. The banners which are animations or still images comes are placed on pages with related and interesting content.
The ads are like traditional advertisements as they introduce products to customers and give them reason to buy with an additional advantage of real-time monitoring and targeting in viewers interests. Jackson in Blogging on May 9, 2016 Leave a CommentMany lawyers who write law blogs miss the most critical part of writing a legal blog -- catering to their audience.
Therefore they are just not reaching the market efficiently or effectively like US companies.


When used in conjunction with other forms of marketing, like your website, blog, and social networking, email marketing maximizes your digital reach and can increase your potential client base. Engaging with this group can provide a large return for a small amount of time and money, especially when you do it right. The attorneys at Danziger & Markhoff LLP create content that is specific to the target group of clients of each of the firm’s practice areas such as pensions, corporate, and trusts and estates. Their newsletter and article archive gives readers a glimpse of the knowledge and personality of each contributing attorney. To effectively utilize the immense potential of online business with its large domain of customers, a well planned strategy is a must. The main reason being customer practice of leaving a page in seconds, if they can't find relevant information and that too they decide in a matter of seconds. After this analysis you decide upon your desired quantity and quality of traffic and other credentials. You’ll use this information to help you define specific target groups so that you can create customized content for each group. The newsletters and articles, including their design, layout, and content, are excellent examples for any firm just starting email marketing. Do you get information that you could find elsewhere, or is the content original and informative?



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