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Given below are five tactics that you can use to market your small business website without the use of a credit card. Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content. Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about. If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos. When it comes to marketing a small business website, you should never forget about the basics. An avid blogger, Sundeep Pardal leads the team of creative people at WebStartToday, which is a free website builder. A small business owner in a local market, whether you are in the retail, consumer or business to business space, we are pretty sure you have your hands full.
A new study of over 22,957 brands and 50 million pieces of digital content analyzed by TrackMaven, shows what should be an alarming requirement to any small business not already utilizing consistent content marketing.
Brands are having to create and post MORE content, and even when they do, they’re getting even less engagement.
Small businesses need to understand that they are no longer only competing locally for their prospects digital attention. Since there is only so much content consumers can take in, content marketing for the small local business is like air.
Your local small business must have an integrated digital marketing strategy that is highly targeted for each specific digital channel that incorporates unique content marketing.
Integration – Increasing traffic to your small business website might just be disastrous. Additionally, your small business website must contain strategically developed content that works within a funnel to move your visitors where you need them to go. Consistency – Finally, not only do you then have to create content, you have to do it consistently.
Let’s face it, the burdens associated with a small local business are frankly pretty overwhelming. Im sure you are probably suffering from social media overload but we have broken it down to basics.
Hopefully as you follow us through our series you will see the benefit of what being online can do for your business, even if your a ‘brick and mortar’ store!
SAV-e-MARKETING focuses its services on creating highly individualised, strategic, and efficient websites that work hard for your business and your bottom line.
Alison and Lucy also offer advice and assistance with the online marketing strategies and tools that go hand-in-hand with operating an effective website.
We don’t offer a ‘one size fits all’ approach, preferring to tailor our services to your individual online business marketing needs and budget. When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. If you don’t already have a small business mobile marketing strategy, or it’s been on the back burner and you haven’t done much with it, it’s time to shift your priorities. Smartphone and tablet screens are smaller and your website has to be able to function on reduced screen real estate.
Keep the overall design simple and clean, and avoid Flash animations—they don’t play well with mobile platforms. If possible, avoid drop-down menus—they’re difficult to near impossible to work on a small screen. Place information that’s important for mobile users, like your address and a click-to-call phone number, near the top of the page. The key to benefiting from mobile search is to make sure that when people are looking for your products or services in your area, they’ll find your business.
Make sure you’re easy to find on social media by listing your address and phone number on your Facebook page, and claim your business location on Google Places, which can be linked to a Google+ account.
Allocate a budget for mobile search marketing, which is separate from Web search marketing. In much the same way you build an email marketing list, you should also be working on a text or SMS (Short Message Service) marketing list.

You can promote your text club on your website and social media pages, and in your retail location if you have one. What type of companies do you think the “text clubs” mobile promotions works best for? Seems like something that a lot overlook but at the same time, I don’t think it works for everyone.
SMS is such an intimate and immediate form of communication that it only makes sense to use when the end user, your customer, gets real value out of it.
If your business relies on local business, this type of marketing should be integrated into your business today.
Mobile marketing is cheaper and if correct messages are sent, it can bring instant customers and boost up your sales. We think text clubs and SMS marketing in general is a really useful and friendly way for local businesses to build up their customer base at the point of sale or local events.
All of these things were built to help people be successful, and we’ve really tried to minimize the promotion of Signal within them. Apart from those that charge you a fee for each press release published, there are many other sites that do it for free. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell.
An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. Are we saying that small business content marketing is required because it is something we do, or is there data that shows why content marketing, blogging, graphics, video and other digital content marketing is so important for the small business?
The research conducted across all major industries and included 6 of the top digital marketing and social media channels, such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and blogs. Now they’re competing with ALL digital content that can reach their audience, whether it comes from someones friend, or another local business. Now that adults discover both local and national businesses, content, products and services digitally and more increasingly from their mobile devices, small businesses must now look at their marketing as multi-channel and competing worldwide like never before.
Small businesses must also be extremely active on social networks based on that strategy that not only incorporates substantial content creation efforts that stand out, but also reflect a human and personally, timely and responsive approach to customers that engage with your content. At the same time, each component of your website, social, search and content marketing has to strategically and coherently work together to overcome the challenges of digital marketing facing your small business today.
In fact, the more consistently you create quality content, the more effective your search marketing, social media marketing and content marketing will be. Adding digital marketing and content marketing for your small business, to these requirements and responsibilities can leave you feeling even more exhausted, both physically and mentally. Our Marketing for Small Businesses series is to help you take advantage of new digital marketing opportunities online and to understand where you should be engaging with your customers. We are also going to show you how WordPress can save you money and make your Website a modern site that you are able to control!
Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. According to StatCounter, the search engine giant is responsible for 96 percent of mobile searches worldwide, and 57 percent of mobile ad revenue. If consumers can’t read or navigate your site on a mobile device, they’ll head for the nearest competitor with a mobile-friendly website. If your site is built with WordPress, you should check to make sure this option is enabled on your dashboard.
These lists, often called “text clubs” to emphasize exclusivity, can be used to send customers special offers, discounts and promotions.
You can also use interactive smartphone technology like QR codes or NFC tags that let shoppers sign up for your SMS mailing list with a wave of their phones.
Chamber specializes in helping SMB's grow their business on the Web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. When do you think we have reached the stage when we got so much SMS that it feels like the cold-calling phone sales people ringing you up on a daily basis? We build SMS apps for social entrepreneurship purposes that do very well in building subscriber lists, while at the same time generating a lot of engagement. With other methods of marketing it can take time to get a response but with the mobile it’s very fast.

One challenge that companies routinely have is getting their customers to make the decision to visit their website when they add it to a print-ad or product packaging. Customers do not have to clip the coupons, print them or remember to bring them to the location. And the true marketing benefit of being able to use SMS is that text message based conversation that happens in real time. New platforms like Google+ and Pinterest are proving to be exciting options for marketing a small business.
You can do it by starting a blog (attached to your company website) as quickly as possible. He likes to experiment with websites, track their performances and share his insights with readers. The research tracked and measured an astonishing total of 75.7 billion interactions and came to some very interesting conclusions. It also means that you are competing with content created by statewide brands, national companies and even worldwide organizations and sources that are creating and distributing their content online. In reverse, the less consistent you are at continually putting out new, creative, unique content that your target audience wants, the less effective your search results, web traffic and overall digital marketing will see. Without the privilege of being able to afford your own marketing employee the onus is on your shoulders, the small business owner. With the rise of the importance of content we are going to have a guest post from a local content writer explaining why its important your website has worthy content for SEO and engaging for your audience.
However, mobile users are increasingly turning to services like Yelp for reviews during business searches, and the majority already searches for product information from their phone in-store – 84 percent of them, according to a Google study. SMS marketing is highly effective—according to Nielsen, 97 percent of all text messages, including marketing, are opened and read, compared to an average email marketing open rate of 10 to 20 percent depending on industry. Megan specializes in reporting the latest business news, helpful tips and reliable resources and provides advice through her column on the Chamber blog. So I think small business need to deeply consider about mobile marketing and if possible they must all come up with a mobile version of their website. Google also has introduced mobile seo in organic search also added enhanced campaign in Google ad-word for sponsors search. In order to keep your small business growing, you should continue to attract customers to your website. No matter what niche you cater to, you should not make any more delay in joining these new social media platforms.
With a blog, you can quickly update your readers or audience about anything that’s important for their needs. The right digital marketing strategy is the most important thing you should be focusing on right now.
We will finish with the importance of doing things right, focusing on the importance of design and brand management.
One of our most successful ventures has been the creation of a very effective text to give SMS donation utility that is integrated with Twitter, and which utilizes both short codes and long codes. With adequate time investment, you can really make a difference and take your business website to the next level.
In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites.
This works very well for our smaller, successful local nonprofit clients who don’t have the big fundraising budgets of the larger, national nonprofits. A good business owner knows that he should not miss on this traffic by optimizing his website for these gadget users. Your local small business content marketing and digital marketing strategy has to come from data, research and be highly customized to your specific business, local market and industry.

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