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For the last several years, the demise of the yellow pages has been repeatedly predicted, but they will never die. If you previously spent $1,000 a month on yellow pages ads, that same $1,000 spent online could yield a much greater return. Filed Under: Advertising, Online Marketing Tagged With: attorney-marketing-yellow-pages-not-working, checklist, do-i-need-the-yellow-pages, do-i-need-to-be-in-the-yellow-pages, getting-things-done-evernote, iphone-call-logo, logo-by-themselves, logomarca-da-yellow-pages, searchengineslogosofyellowpages, the-yellow-pages, theyellowpages, why-we-need-yellow-pages, will-yellow-pages-survive, Yellow pages, yellow-page, yellow-page-logo, yellow-pages-com-logo, yellow-pages-logo, yellowpage, yellowpagesAre you branding your law firm? If all you do is promote and brand your firm, what happens if you leave the firm or the firm disbands? I suggested he continue having the paralegal do the interview but that he come into the room at the end, shake hands, review the file, and say something wise and reassuring. It is important to meet clients personally, to let them know they made a good decision in choosing you, and to give them some encouraging words about their case. But this post isn’t about the value of building relationships so much as getting back to basics, about doing what worked so well in the past that you stopped doing it. Football coach Vince Lombardi began every new season with a lecture to both veterans and rookies alike on the basics of football.
If your business has declined, the economy could be a factor, but there’s nothing you can do about that. A coach can provide training and mentoring and yes, some hand holding, but perhaps the most valuable service they offer their clients is providing a mechanism for accountability. My coach taught me that accountability is one of the most powerful forces in motivating human behavior. If you want to get more done, especially in the area of marketing your legal services, you should consider hiring a coach.
As an attorney, I built a successful practice by implementing marketing strategies and techniques that I learned through a lot of trial and error and a lot of study.
If you are on my newsletter list, you will be notified when the next group coaching program is open. If you’re interested in one-on-one coaching, please call me at (949) 888-2800 or use this contact form.
If you want to be at the top of your profession, surround yourself with experts who can help you achieve more than you can achieve on your own. The first part of the answer is that they don’t know how to set goals in the first place.
On Wednesday, January 19, I’m hosting a webinar featuring David Byrd who will teach you how to set goals and achieve goals. The webinar is 100% free and I promise you will learn a lot that you can use to achieve more in 2011. My site has grown because I focused on creating content, not on the latest bells and whistles.
A blog may seem to be a big commitment but think of it as the front door to your online office. In a previous post, I wrote about how I dramatically cut my work hours (and stress) by delegating.
About a year ago, I started working with David Byrd, an executive coach, who helped me get clear about what I wanted to accomplish. In short, the system helps me put one foot in front of the other and continually move forward towards my destination. If you are driven by vision, have goals that support that vision and a plan for achieving them, you’ll have clarity about what to do and what you can let go of.
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. The challenge can seem even harder if realistic goals aren't set to base your plans around. Even in my relatively short time in marketing (9 years), I have seen the rise of data, analytics, information and I for one value its power within organisations. I believe digital marketing teams have become too data orientated, they lack vision, creativity and confidence, goals are a way to solve this while keeping elements of measurement. Goals are not commercial metrics or objectives, neither should they be about marketing performance indicators. So, goals are a higher-level tool to help understand if you are on track or not and are important for different reasons to specific objectives.
The definition of success: 'If you are working towards a pre-determined goal and know where you are going you are a success'. Align teams - A team with a mission and a focus empowers them to work together rather than everyone pulling in different directions.
Empower people to say no - Possibly the most important of all goals give people the ultimate focus. Give a sense of success - It is important to celebrate at the right times, and when is that?!
Operate at every level of businesses - Whether you are an CEO, Marketing Manager or SEM Executive goals have a role to play in your productivity, development and stress levels!
First things first, write your goal down, give it a small description and set a date for completing it by. Be clear on both the business benefits as well as the benefits to those in the business for achieving those goals. If you are struggling to find which metrics are most important to you I recommend reading theA Lean Analytics book, this will help you filter the right metrics.
This is a common concept in negotiations, you should never enter negotiations with understanding your parameters for walking away, the same goes for goals, not every goal is achievable and that is no bad thing as long you learn.


It’s a very handy list, especially when you are setting goals for your digital marketing team.
Goals are great -- they help us prove how effective we are, keep us focused, and push us to be better. Realistic -- Do be honest with yourself, because you know what you and your team are capable of. If you can't come up with one now, leave it blank momentarily and come back to it once you've completed the worksheet -- you might find you have an easier time of it, as the template helps you figure these things out.
We've found that most marketers need to do one of three things: get more visitors to their site, get more visitors to convert into leads, or get more leads to convert into customers. Now that you've narrowed down your goal, it's time to set a value to work toward -- this can be the hardest step of all, but this template should make it easy! As an example, let's say I am new to marketing but I know that I need to focus converting more of my traffic into leads.
I just insert my average monthly site visits -- let's just say 10,000 visits -- and my current visit-to-lead conversion rate. Now that you got all aggressive (it's okay, we kind of encouraged you there), it's time for a reality check. By selecting how many hours a week you can work -- and we mean really work -- on inbound marketing, you're setting another smaller goal that helps your marketing dreams become reality. With a clear goal and a timeline, you can start to put together a strategy to make your best year yet. Editor's Note: This post was originally published in 2012 and has since been updated for accuracy. That represents a change from last year’s survey, where increasing sales revenue tied with increased lead generation as the top objective. Meanwhile, in this latest report the lack of an effective strategy was indicated by the largest share of respondents (52%) to be a significant barrier to marketing automation success, followed by the complexity of the system. Finally, analytics and reporting (51%) was the most commonly cited useful feature of a marketing automation system, followed by campaign management (46%) and lead nurturing (46%). About the Data: The results are based on a survey of 239 marketing influencers during the week of February 1, 2016.
Subscribe today to our free email newsletter to receive adaily digest with the latest marketing and media trends.Concise explanations, clear charts, useful data: what's not to like? These new and improved directories allow advertisers to have a bigger presence, with more information about their firm, at lower cost. Technology makes it easy to see which ad is working best, allowing you to adapt immediately instead of having to wait until next year’s print edition.
A small firm that had been limited to smaller ads in print directories can, with some marketing smarts, compete with firms with a bigger budget. Ward This morning, I spoke to a coaching client, a successful personal injury attorney, about a recent decline in the number of new clients his firm was signing up. The attorney realized that he had gotten away from doing some of the things he had done to build his practice.
Ward The top people in any industry, whether sports or business or the arts, have coaches.
I know when I have to report my progress to him at the end of the week, I get the work done. As a marketing consultant, I’ve helped hundreds of attorneys with different backgrounds and practice areas in all phases of marketing and business development.
Hire someone to help you determine your most important goals, equip you with the tools and resources for achieving those goals, and hold you accountable to the monthly plans and daily activities that will help you accomplish them. Year after year I would set the same goals and year after year, fail to accomplish them. It was discouraging and eventually, I lost interest in goal setting. You’ll learn a system he has used for more than thirty years working with professionals, executives, and business owners, as an executive leadership coach. Ward The Attorney Marketing Center web site launched in 1998 and transitioned to a blog in 2007. I’ve changed the color and layout and added some new plug-ins, mostly having to do with social media integration, but not much else. Content creates value for visitors, allows you to demonstrate your expertise, and brings traffic from search engines and from word of mouth. Your content is not just puffery about how great you are it is an exemplar of your abilities. I have a backlog of hundreds of articles I need to read and I’ve bookmarked so many web sites to visit my head is spinning. I plan each month so that my activities (projects, actions, etc.) move me forward towards my goals.
A The lack of goals and just a constant, never-ending journey of 'change' can mean that we miss out on the rewards of achievement.A My time spent as part of growing a marketing agency with smaller and larger multi billion dollar companies has taught me that both benefit businesses and staff benefit from moving to clearer goals. That being said all this analysis, tools, insights are also one of the root causes to ineffective marketing and a lack of creativity. Earl Nightgale wrote this in the 'the strangest secret' in the 1950's where he argues that with goals you will be successful and I think it is true today as it was then. It can be 'within 12 months' as much as by 14th May 2014a€¦ Within digital marketing theA 5S goals give a simple way to define a range of goals at a top level. Be clear on what process you need and how often you should check against your key metrics Making goals visible, daily, weekly & monthly is crucial, a physical presence is often best if you are office based, like a graphical display or similar. Other things can be as simple as weekly round ups to view 3-5 KPIs and top-level deliverables to understand progress towards goals.


The 90 day action plan is really good to implement, as it would allow us to monitor performance of digital marketing teams in a better way. Goals are not always clear for marketers, so this may be harder than it seems -- but forcing yourself to write it down here lends clarity that you'll find immensely helpful. If you're new to inbound marketing or are not sure what you should be aiming for when setting your goal then use ONE of the THREE calculators in this step.
Once I add in those two numbers, the rest is completed for me and I now know exactly how many leads I should strive to generate. Of course, we would all love to see huge growth in short periods of time, but are you able to commit to putting in the hours it takes to achieve your goal? State those now so you're aware of them, you can start planning ways of getting around them, and you can prevent them from turning into excuses for not reaching your goal. Just don't forget the most important part of any goal strategy: planning the celebration when you reach your goal! You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience. Increasing lead generation (61%) and improving lead nurturing (57%) were the top-cited strategic goals of a marketing automation strategy, per respondents. As regards implementation, almost two-thirds of respondents expect to see benefits from their system within the first 6 months. Smart attorneys (and other advertisers) are taking advantage of these changes by creating better web sites (and more of them), optimizing their sites to improve search engine ranking, and promoting their sites through social media. You can increase or decrease your advertising investment with a click or two and you can just as easily change your headlines and copy and offers, making the same dollars bring in even more business. And some will see a void in the market left by the disappearance of their competitors and make a killing in the next frontier. Attorneys today must understand that advertising online is just one facet of an integrated marketing plan and they must be prepared to continually acquire the knowledge and resources needed to stay competitive.
Lombardi knew that mastery of the fundamentals was the key to success in football and it is no less so in building a law practice. At that time, I wrote an article detailing the change, David’s Website Diary, and promised updates. And so the number of subscribers to my newsletter has grown and the number of blog subscribers has grown and I have continued to sell products and services. As those visitors see the solutions you provide, they may (a) take the next step toward hiring you, (b) connect with you by subscribing to your newsletter or your blog feed or commenting on your posts, or (c) tell others about you via social media. If you write an offline newsletter, publish articles, or do any public speaking or networking, you are already doing the things that are done online through a blog. It’s only a matter of time before that closet or drawer is once again filled to overflowing. I glance at the updates in my Twitter stream and wonder how I could possibly read even a fraction of the tweets that go past me, let alone follow up on the relevant ones, let alone connect with the people who sent them. The idea is to start with the end in mind and then set goals that are consistent with that vision.
In our Delivering Results from Digital Marketing Guide we give examples of broader vision and goals against more specific objectives. Goals help people move forwards, it gives them clarity and also a sense of achievement which aids confidence and encourages personal growth.
In a world where the bar is forever moving higher we need to ensure at the right time we celebrate to. There are no right or wrong rules when it comes to getting the work done, use whatever methods and tools you are most comfortable with.
And then, of course, remember to use this worksheet to help you set another goal, and then another, and, well, you get the idea. The economy has hurt attorneys, but clients don’t need money to hire someone on a contingency fee, right? He used to do the initial client interviews himself and now has a paralegal do that for him. Everything from posts about the law and procedure in your practice areas, success stories you helped created, general business (or consumer) advice, guest posts from experts (referral sources) in allied fields, and much more.
Let's face it, in 2013 it is easy to be busy doing lots of stuff, and work hard doing it, but without goals and focus its impact can be negligible, no matter your position in a company. They should be things you can easily measure, make visible and are genuinely useful, i.e specific to the goal and your business. But, as more and more advertisers shift dollars from online to offline, the effectiveness of that advertising will decline and advertisers will shift yet again back to the Internet or to the next big thing. He knows it is the personal touch that builds relationships (and that those relationships create future business) but he doesn’t have ninety minutes to invest in the initial client meeting. A post can be as short as a few paragraphs and as simple as you commenting on something you found on another web site or blog or in the news. Equally, what is your walk away point, at what point do you think, this goal is not right, it's too high, it didn't anticipate X and Y happening.
WhenI feel overwhelmed or losing clarity about what to do next, I revisit my vision and my goals and I’m back on track.



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