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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This website uses cookies to help us give you the best experience when you visit our website. Through a multidisciplinary approach, participants in the MSc program will acquire key skills in tourism and hospitality marketing, management and communication, together with a comprehensive knowledge of the new technologies applied to the tourism and hospitality business models and strategy. A multidisciplinary approach with a broad focus on tourism and hospitality management areas in order to offer professional skills and a strong employability. This program is part of the SM2 Cluster, a set of programs in Strategic Marketing Management within TBS, promoting quality of content, innovative learning, cross-cultural interaction. Strong personalization: student-centered learning with a high level of personalization through projects, case studies, individual career coaching and 2 choices of electives.
Toulouse Business School holds triple AACSB, EQUIS & AMBA accreditations that recognize program quality and international achievement. To train students who will be efficient professionals in the fields of marketing, management & communication of tourism and hospitality industry, with a strong focus on employment.
To meet professional experts within the tourism and hospitality industry and to start building a significant network in the tourism and hospitality business.
Tourism and hospitality industry track content (20 ECTS): Academic and professional content in tourism and hospitality management including yield management, social responsibility in tourism and hospitality, airlines management, electronic distribution and global distribution systems, TOs, hospitality models, multiculturalism, niche tourism, economy of tourism, business travel, digital and web communication. Internship or dissertation (30 ECTS): 4 to 6months, in a company in France or abroad, and validated through a professional thesis.
This MSc program is intended for students who already have a business related Bac + 4 or recognized Bachelor degree  (240 ECTS, with some exceptions for 180 ECTS) with a proven level of academic results. Hotels and Hotel chains: Assistant Director, Yield Revenue Manager, Marketing and e-Marketing Manager, Communication Managers, etc. Coming to TBS has been a very constructive and positive process in my life, not only professionally but personally.
My choice of TBS for an exchange semester was completely right and I feel like a member of a large family.


I set about creating a way to track my own dividend stocks and the response from users have been fantastic. Unlike Microsoft Excel, or another paid app, this stock portfolio tracker makes use of Google Spreadsheet.
Content marketers and copywriters, like myself, are aware that certain words have more influence over decision making than others. When people plan their vacations, they spend hours, days, and even months dreaming of and visualizing the details.
With email subscribers that number in the millions, a dynamic team of hospitality pros dispatched worldwide, and access to cutting-edge technology, OTAs have a global reach of travelers that your hotel marketing staff could only dream of.
I sat down with Adam Anderson, Expedia’s Director of Industry Relations, to find out how most resorts and hotels are under-utilizing their OTA relationships. When marketing your hotel or resort, you have legions of choices for marketing tools, media, social media platforms, etc to chose from. Just as making all the right choices can reap great rewards for your property, marketing mistakes can be extremely costly and have major impact on your bottom line. Here’s a list of the 6 most common mistakes in hotel marketing and how you can avoid them. It starts with pinpointing what you’d like the video to do.  Do you want to create a video that will foster a stronger connection with hotel guests and group sales prospects? Junvi Ola is an award-winning travel copywriter and destination marketing and hospitality professional. Thank you for becoming a valuable sponsor at the first annual Running From Cancer 5k, 10k, ? marathon and walk around the block race.
As a new business owner, Mainstream Marketing made my experience of ordering business and post cards very easy and also very affordable!
Mainstream has been a great asset in the start up and continued growth of our company, they truly feel like an extended part of our team.
In the non-profit service industry, using reliable and honest suppliers is instrumental in ensuring that our events and programs are successful.


These electives are taught by recognized professionals to help students get a first-hand managerial insight into their choicesof specialization. I think that more can benefit from knowing this and know that I will look into ways to improve upon it. The response from Google Finance is faster, while there is a 20 min delay for Yahoo Finance.
While many of the preferences held by millennial meeting planners are shared amongst other generations, successfully selling to millennials takes specific knowledge on how Gen Y thinks, what they want, and how quickly they want it.
Visceral thoughts,  such as images of sitting on a warm, sun-drenched beach with your toes deep in the sand, are so close you can feel them. Not only does it give hotels a chance to promote their property on a personal level, but it expands the possibilities for sharing information about your destination that your stagnant Web site can’t. But despite the challenges in overcoming spam and competing with loads of other marketing messages landing in inboxes everyday, email marketing remains one of the most powerful direct-to-consumer marketing tools that hotels can employ. She produces riveting content for hotels, resorts, spas, travel companies,and tourism bureaus. They readily understood our needs and were able to deliver…no matter what the time lines were.
Selected applicants will then be invited for a Skype or face-to-face interview to finalize the selection. After all, Web sites for branded hotels can get stale since there is only so much content you can fit within the limited pages and space.



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