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So we tool best-known case studies of auto industry social media marketing and turned them into this awesome infographic: enjoy! The New York Times had an article today on successful and failed commercials from the just completed Olympics. Nike’s United We Rise commercial takes film of Marvin Gaye singing the Star Spangled Banner at a 1983 NBA game and intermixes it with footage of the American Olympic basketball team preparing for the games. Given the nature of this blog, I’m forced to consider: was Marvin Gaye’s performance innovative?
Todd Mintz has a wonderful recount of his attendance at the NBA game in which Gaye performed.
The reason that I am writing about Predictably Irrational is to contest an explanation that Ariely gives for his first example, and one of the most interesting, of irrational behavior.
That’s right, the price for a print-only subscription was the same as the price for a print&electronic subscription. Ariely asked two different groups of students to make a selection among a choice of Economist subscriptions, but each group were given a different list of options.
For the second group, the unchosen print-only option was removed and only the electronic subscription and print&electronic subscription were offered (still priced at $59 and $125, respectively).
Without print-only as an option, the number of people interested in the print&electronic option dropped from 84% to 32%! Ariely’s explanation was that people need a basis for comparison when evaluating whether a deal is a good one or not, and from this comparison they make their decisions. Ariely’s explanation is partly correct: in the absence of knowing the cost of the print-only subscription, people cannot judge whether the combined subscription is a good deal or not.
The fact that the print-only and print&electronic options are priced the same, however, suggests another explanation for the large difference in behavior between whether or not the print-only option is offered.
So, now you know why so many ads offer free cheap items if you purchase an expensive product A free month of HBO if I get the Lifetime Triple Gold package of cable—sign me up! In August I spoke at the major hearing aid conference of the year, the International Symposium on Auditory and Audiological Research. This kind of research has huge implications for companies producing products for the older crowd, targeting the aging population of America. Certainly, an understanding of the unique cognitive demands and capabilities of the older population will be necessary for businesses targeting that market.
The Associated Press had a great article that I read today (in the SF Chronicle) on the use of advanced mathematics to help determine product pricing strategies.
This whole field of analysis in part began, according to the article, when Khimetrics’ founder, Ken Ouimet, was studying complex systems in a university Physics department and he epiphonied (which should be verb) that shoppers have no more sense than a hydrogen atom (or something like that). What’s even more interesting is their analysis of relationships between products and subsequent recommendations to exploit correlational behavior. Your price-optimization consultant tells you that students coming back from the bar after midnight don’t care too much about the price of frozen pizzas? The AP article I mentioned at the beginning of this post predicts that store prices will become more like the mystical pricings of airplane tickets, and I doubt many consumers will relish that thought. The days of setting prices based on a fixed margin, on prices from competitors, or simply on an incremental increase over last year’s prices is becoming a fading, quaint tradition.
Truth be told, I’ve always had a warm spot towards the practical application of esoteric mathematical theory.
Information theory tells us, well, how much information is in something and how much information can be transferred by a transmission channel. I haven’t seen many commercials since getting my Series 1 Tivo many years ago, but for some reason I stopped during a recent commercial break to watch the commercial embedded below. For those of you looking for information on the song used in the new JC Penny commercial that premiered tonight during Grey’s Anatomy, the song Only You is performed by Joshua Radin and is on his new album. I snapped this photo today of a poster ad with my cellphone while in a London Tube station. I was watching Tivo on my Sony TV tonight while browsing the TechCrunch and The Loose Wire blogs on my Dell D600 laptop when what I read almost made me gag on my deliciously chewy Snickers bar.
I paused my Tivo, just when I was about to find out which team on The Apprentice was going to win the contest to create the best XBox 360 display at a Wal-Mart store, so that I could focus more on the story that laid beside the Intel Xeon Inside ad. Corante, a blog media company of whose Innovation Hub I am a member, is sponsoring an Innovative Marketing Conference June 8&9 at the business school in Columbia University. John Hagel, independent management consultant and author Russ Klein, CMO, Burger King Shawn Gold, SVP, Content and Marketing, MySpace Larry Weber, founder, chairman W2Group, author Douglas Rushkoff, author, teacher and documentarian Prof. I can’t say anything about the quality of the conference since I don’t know much more about it than what is on the website, but as a Corante blogger I can offer you a discount to the conference—I don’t get any commision for this. Guy Kawasaki recently posted the Top Ten Lies Told by Engineers.(as an engineer, I’m a little insulted by the photo he chose to display…well, not really). The temptation to ship without testing is high when the release date is critical and you want to make one last change, possibly even to fix a known problem. Experts who know and understand usability theory should be consulted, or there should be a group who works closely with potential customers test the usability of a variety of prototypes. Engineers also have no idea how badly their product will be misused by customers who don’t intuit the arcane steps that must be taken to achieve certain functions.
Thank god for this analysis at Mind Hacks on the brain scan analysis of the recent Super Bowl commercials. I am the Vice President for Research at Starkey Labs, the largest hearing device company in the US. Video increases traffic to your website, appears in Google search results and on the end of the day helps in developing more sales opportunities. According to Google study a€?The Travelers Road to Decisiona€? YouTube is the most used site for travel related videos, with 81% users looking for business travel options and 79% searching for personal travel opportunity.
Tourism Review online video marketing team offer affordable travel video production for travel and tourism industry promotion as well as an effective tourism video distribution.
Consumer Goods marketers recognize that to increase brand equity, consumers must be lead along a path to purchase that results in more than just a product purchase, but also advocacy for the brand. Integrated marketing is about combining multiple marketing elements together to achieve an objective more efficiently and effectively than by implementing any one element alone.
Create Clear, Consistent and Compelling Content:  Because it can take more than five impressions for an individual to recognize a brand or specific marketing message, follow the three “C’s” for marketing messages.
Content strategy starts with knowing your consumer then knowing what they care about and what their path to making a purchase looks like.
Drive Campaign Decisions Based on Analytics:  Integrated analytics are changing the way brand marketers think about integrated marketing. CPG brand loyalty programs can be highly effective in increasing trial, driving preference, and boosting cross-category purchase. In November 2012, the Path to Purchase Institute surveyed US CPG marketing executives about what mobile marketing tactics they used specifically to target in-store shoppers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
This whitepaper is geared to help bank marketing professionals understand the scope of marketing analytics and also on how it can contribute value to the various factions of a bank’s marketing activities. Among those using marketing automation or who have plans to use it in the future, objectives tend to range.
As we move forward, we are likely to see a number of changes in the evolution of marketing automation, including the platforms becoming more scalable, faster, and more responsive. One of the most important changes that is likely to take place in the marketing automation industry is a shift toward predictive first. Comprehensive recommendations will provide the ability to leverage full visibility across the marketing and sales funnels to determine and recommend the best content to share or actions to take.
While marketing automation has come a long way, it is quite likely that we are only now just beginning to see how this technology can transform marketing, particularly in the B2B sector. As of December 2013, nearly 60% of top performing companies in the United States were using marketing automation. But marketing automation will also transition to better customer service, based on aggregated data. As technology becomes smarter, you’ll see that marketing automation will use new ways to determine the purchasing habits of your customers. The marketing automation software market size was approximately $750M in sales revenue last year (2013), which represents an astounding growth of 50% year over year for the past several years.
A research study performed by the University of Dallas, Satish & Yasmin Gupta College of Business, called the Marketing Automation Software Competitive Analysis Report, revealed that smaller marketing automation providers offer the same amount of features to small to medium sized businesses as larger competitors. The research study also offers guidance on what small businesses should consider before choosing a marketing automation solution. Learn more about Lead Liaison’s solution for marketing automation for universities and education providers.
The main campus, in Irving, is only minutes from downtown Dallas in a city of 200,000 residents. The report highlights Lead Liaison’s ‘impressive user interface’, business model and consistent growth since inception. With the addition of even more helpful features to its interface and industry-wide recognition as an increasingly strong leader in the marketing automation space, Lead Liaison is set for more success and notability throughout the remainder of 2014.
As more companies adopt lead management through marketing automation, there will be more statistics to share! By looking at this data we see only 6% of all businesses more than $5M in revenue use marketing automation. If you’d like to see a demo of Lead Liaison’s marketing automation system for your business contact us! These marketing automation industry players are leading (in terms of capitalization) a group of smaller but no less effective MA vendors. Research has shown that just because a prospect doesn’t convert immediately into a sales opportunity, that prospect should remain a lead. Lead management integrates business process and technology to close the loop between marketing and sales and to drive higher-value opportunities through demand creation, execution and opportunity management.
The input to lead management processes is unqualified contacts and opportunities from various marketing sources.
The output to lead management processes is qualified, scored, nurtured, augmented and prioritized selling opportunities handed off to direct or indirect sales channels for action and closure. Investments in CRM marketing automation and applications and services (including lead management) grew by more than 20% in 2011 and 2012.
Marketing automation and lead management increases enterprise growth, attracts and retains new customers and maximizes productivity of sales organizations. Factors driving the growth of marketing automation and lead management are the overall growth and success of the CRM markets and investment in digital marketing. Recent M&A and IPO activities underscore market interest in this sector (Marketo IPO, Eloqua bought by Oracle, Pardot bought by ExactTarget).
B2B marketers are adopting marketing channels normally used for B2C marketing such as social media.
Focus on products or services that represent a sizable investment  (also known as “considered purchases”). A handoff of qualified leads to a direct salesperson or an indirect sales team (value-added reseller or distributor), an inside sales team, or an automated channel. We have lots of guides shares, for example, this article on average monthly car insurance rates.
I eagerly read it because I wanted to see what they said about the one commercial that I liked so much that I actually rewound it (using Tivo) and watched it many, many times. To be able to take a national anthem and make it so different, so soulful, and so memorable is stunning even today. Let’s consider it within the context of Made To Stick, one of the more insightful commentaries on marketing of the past several years. Needless to say, associating Marvin Gaye singing the national anthem with the Olympic basketball team was quite unexpected. I believe that part of what Gaye brings to this commercial, believe it or not, is credibility to the USA basketball team. Given the requirement of economic value that many of my innovation colleagues require for something to be considered innovative, I suppose not.
Below is the 60–second Nike commercial that I watched so many times on my Tivo (there’s 150 second version available on YouTube as well). They’ll go out of their way to save 25 cents, say by driving around and around looking for a parking meter with time remaining, yet immediately after blow that much and more without a thought ($4.50 for a latte, anyone?). Ariely is a business school professor at MIT, and much of the book describes simple yet ingenious experiments he’s conducted that demonstrate over and over again the consistently illogical behavior of people when making choices.
People’s choices change dramatically when items change from being effectively free (costing one cent, for example) to being actually free (costing zero cents).


In the example, Ariely describes an offer that I’ve seen before but never understood, which made me even more interested in his explanation (and my alternative one). Why would they bother offering the print-only option when it was clear that no one would select it because they could get both the print&electronic versions for the same price? This begs the question of why one would offer that option at all (the same question that motivated this experiment).
One might expect results similar to those from the previous group (16% for electronic and 84% for print&electronic) since there wasn’t any interest in the print-only option that was removed. In other words, by offering an option that no one wanted, 52% of the people changed their preference from electronic-only to print&electronic at a $66 higher cost.
With a similar item for comparison, they can assess the value of an item and determine whether that item is a good or bad deal.
Maybe print-only was $66, and the cost of print&electronic was simply the sum of the costs of the individual subscriptions ($59+$66=$125).
Ariely made the convincing case later in his book that getting something for free can have a hypnotizing allure on people’s decisions. What struck me at this year’s meeting was the preponderance of talks on cognitive issues. Earlier this month, I was at a conference on Aging and Speech Communication, where the focus was on how how changes to cognition and hearing from aging affect communication ability. In any business with targeted customers types, I expect that companies will begin to hire cognitive scientists as consultants and employees as they seek to understand their customers better. So-called price-optimization tools from companies such as Khimetrics (acquired by SAP) and Zilliant analyze massive amounts of historical sales data to find clues for better pricing that would be difficult to discern without their sophisticated models.
Next thing you know, mathematical models developed to simulate the motion of atoms in gas are being used to model the purchasing behavior of beer-and-Doritos-buying consumers. Beer drinkers, for example, will pay careful attention to price when buying their brew (“10 cents cheaper? Those consumers care even less about price during big sporting event weekends—turn the pretzel-price up even higher during NCAA Tourney action!
Have you ever heard anyone say they wish other businesses priced their products like the airline industry?
Of modern thinking challenging and overcoming the wisdom of experience (goodbye Willie Loman). In fact, since my college days I’ve had a warm spot towards the mathematical discipline of Information Theory (welcome “information theory” googlers!), probably because I tried a long time ago to apply it to neural signals and failed completely (but others eventually succeeded). How informative is the weatherman in San Diego when all he predicts in every forecast is that the weather the next day will be sunny and in the 80s? Some marketing channels will be proven to have much more information capacity to target consumers than others, and the capacity of each channel will be calculated to the nearest bit, allowing companies to charge millions of dollars for advice on which channel will provide the highest information ROI for your marketing message. I recall some research showing that well known musical pieces can be recognized within one second, and perhaps that’s why I stopped on this commercial: I heard the first second of the music.
Maybe because of the focus in this commercial on classic movies, which definitely has a place in my life, but for sure because of the use of Burt Bacharach music, one of the two greatest songwriters of the latter half of the 20th century (any guesses on who the other is?).
Bloggers can find advertisers on the PayPerPost site who are offering to pay bloggers if they link to a site or review a product, and are sometimes only offering to pay if the blogger’s product review is positive. I was shocked, shocked to find out that any of the 40 million bloggers out there would modify their content for money.
This isn’t a case of “you get what you pay for,” because many of the free blogs that I read are of excellent quality and present trustworthy opinions. Looking at the PayPerPost list of opportunities, it looks like I could get $5 to post 50 words about public transportation, $5 to post 20 words about the TV show Hell’s Kitchen (which is god-awful…does this mention qualify me for the money?), and $10 to post 20 words about the May 20 release of the Spider Man 3 movie (damn, three words short…wait, now I’m over the twenty word requirement!).
As I’ve said before, what Guy has to say is always insightful and worth the time to consider, his perspective coming from an incredible background of experience. I’m not suggesting that anything can be patented (although some would argue that current USPTO actions suggest this), but obviousness is definitely in the eye of the beholder, and those in the center of development are usually the least likely to identify something as novel. I was reading the stories on the interpretation of what the fMRI scans tells us about their subjects' reactions to the Super Bowl ads with skepticism, even though I don't know a whole lot about the neurimaging field. I also run a center in Berkeley, CA where we conduct research on hearing, cognition, speech and innovative hearing aid technologies, and am a Visiting Scholar at UC Berkeley.
Please contact our online tourism video team to help you leverage existing travel video assets or create new tourism video assets for effective distribution across multiple video channels.
Integrated Marketing strategy plays an important role in delivering the right brand message, to the right consumer, at the right time, via the right interaction channel, to assist in a purchase decision or build product awareness.
Those segments are defined by attributes that tie to a product or service for which the campaign is centered.
Many marketers get hung up in the content and creative of a campaign and lose site of the original campaign objectives and execution priorities. Also, define which points throughout journey you are working to influence (and thus targeting content) to drive purchase behavior or increase brand loyalty. As is typical in CPG, organizational silos limit coordination of brand-based integrated marketing campaigns. They must typically “buy” purchase data from Nielsen or IRI – to even understand what’s happening in store with their products – unless the retailer is able to provide it via EDI.
The CPG marketer is able to impact purchasing decisions in the retail environment and gather valuable data about shopping behaviors that can be utilized to optimize marketing programs. About 20% of respondents cited standalone brand apps, and another 25% mentioned offers via retailer apps. We have learned that there’s no substitute for experience and hands-on training, which is why we offer the services of the largest and most experienced staff of consultants in the industry.
The most common objectives for implementing a marketing automation strategy typically include lead nurturing, customer engagement, and marketing productivity.
In addition, we will likely see marketing automation platforms become optimized for tracking vast amounts of data regarding customers and leads. Future platforms are likely to be thinner as well as more intelligent, capable of accommodating more specialized applications. By spanning both marketing and sales, such customer predictions are able to actually learn from historical sales data in order to develop models of good sales leads.
Over the course of the next year, it is quite likely that we could see a revolution in the B2B sector fueled by marketing automation. We all know how that story ends.  If you don’t, please ask the next guy you see with a Member’s Only Jacket and Blackberry. Your competitors have probably already added marketing automation to their business repertoire or they’re evaluating the software for future use. This number will only increase as the benefits of marketing automation become impossible to ignore.
For example, if you’re a customer who’s just signed up for a freemium trial and you call in on an unrelated question, it’s not a mistake if your customer service representative offers you a deal to extend your freemium offer or offers you a discount to convert to a paying customer. This means that businesses, regardless of size or output, will be able to figure out who their most valuable customers are and how to engage them in ways that make the most of their spending, buying power, and habits. Their offerings prove to be advantageous to small companies looking to save money and increase reach to potential leads.
The companies were chosen because they specialize in offering marketing automation solutions to small to medium sized businesses. Some areas of consideration are; update your CRM data, dedicate time for training, develop a sales and marketing process, develop content to provide to customers and prospects, and understand how others have implemented marketing automation.
Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. Our students are enrolled in undergraduate, graduate and continuing education programs through the Constantin College of Liberal Arts, the Satish & Yasmin Gupta College of Business, the Braniff Graduate School of Liberal Arts, the School of Ministry and the Center for Professional Development. The campus is an oasis of nature in the center of Metroplex, on 225 rolling acres that overlook both the Las Colinas Urban Center and the skyscrapers of Dallas. This publication covers the top companies in the marketing automation vertical and profiles size, featured products and relevant contact information. Do you want figures that show how lead management through marketing automation actually provides better results?
Recent activity, including a $78 million Marketo IPO, a $100 acquisition of Pardot by ExactTarget, a $871 million acquisition of Eloqua by Oracle, and a $25 million venture funding of Silverpop, suggests the marketing automation industry is growing at a breakneck pace. Companies in business-to-business industries from IT consulting to manufacturing have been adopting lead generation and management applications at a furious rate since 2009.
None of these big hitters is even 15 years-old: Eloqua and Silverpop were founded in 1999, Marketo and Pardot in 2007.
For example, Lead Liaison’s Lead Management Automation™ cloud-based platform is a competitive lead management solution because it allows marketers to expand their email delivery without overage charges.
PPC advertising, social media marketing, and SEO have all played a part in marketing B2B solutions. Sales force optimization remains a key objective for most companies, and marketing automation is quickly asserting itself as a primary contributor to sales force effectiveness.
From the Pew Research Center to Gartner, study after study shows the marketplace, b2b or b2c, conducting online research prior to a purchase. Using a marketing automation system like Lead Liaison’s Lead Management Automation™ platform, an enterprise sales force can manage each relationship prior to the sales engagement.
Sirius Decisions found that nearly 80% of qualified leads that don’t buy initially go on to make a purchase within 24 months. But as the evolution of marketing automation continues, one business principle remains constant: providing quality support following implementation is important to effective sales force automation. 12 companies are placed across four quadrants, called leaders, challengers, niche players and visionaries. Businesses selling high-value products or services tend to get a higher return on their investment. And I actually stopped my Tivo (an act that should be a metric of marketing success) whenever I spotted this commercial while fast-forwarding through Olympic commercial breaks. I can’t even imagine what the reaction was in 1983, although I know that Jose Feliciano almost ruined his career doing something similar at a baseball game in 1968.
In their book, Chip Heath and Dan Heath (brothers, one of whom is a Stanford Business School professor) outline the qualities of what makes a message (or commercial) sticky—what makes people remember a message and want to tell others about it, or in my case want to watch it over and over again. Certainly it’s meant to embody Nike’s Just Do It, but without knowing that slogan already one would have a difficult time pulling that from the images. Gaye was a world-famous music icon who had recently had a hit with “Sexual Healing”, yet he chose to open an NBA game with a moving rendition of the national anthem that was as likely to hurt as help his career. Not only was Gaye's performance masterful, when have you ever heard a national anthem transformed into a pop-art-form performance that preserved the spirit of the original anthem? This field of research, known as behavioral economics, stems from the ground-breaking research of Daniel Kahneman and Amos Tversky’s that won Kahneman the Nobel Prize in economics (I’ve been citing Kahneman for years in my talks on cognitive attention and effort, but it seems that every week for the past year I’ve read Kahneman’s name referenced in a different news story, book, or magazine article. For example, he tells how Amazon’s customers bought more books on average once Amazon started shipping for free on purchases greater than $25—the increase in customer spending far exceeded the amount that they were saving on the free shipping, but they gladly spent more on books to get shipping for free. Being the good researcher that he is, Ariely decided to run some experiments to determine if there was a reason why the Economist made this offer (Ariely’s ability to set up simple experiments to provide insight into unusual behavior is fascinating). He gives a couple fascinating examples where the choices that people make are biased by the presence of a similar and inferior alternative. Two years ago, there were less than a handful of people presenting at these conferences on cognition and hearing loss or hearing aids. Several research presentations made clear that older subjects are more distracted by irrelevant information and were less able to ignore this information than younger people. Mickey’s Big Mouth for me!”) , but will snatch up snacks to go along with the beer with little concern for cost. Cross-correlate this data with other databases that can be purchased from other sources, and the ability to personalize pricing becomes incredible once price-labeling become easily and quickly changeable (be afraid when grocery store prices are shown with LCD displays). Where two people sitting beside each other who bought their tickets on the same website pay wildly different prices because their purchases were on different days?
This is the essential nature of science, of business, of innovation: new ideas obsoleting the currently accepted lore. In my opinion, the PC guy doesn’t look as nerdy as the American version, and the Mac person looks more like a footballer than a Gen-Y hipster—he’s more likely to beat you up than help you download cool tunes. They’re good engineers so there certainly couldn’t be anything wrong with their change to the product, so why waste time testing it?
A few weeks ago, BART kept releasing “fixed” software that didn’t follow their normal release protocol and resulted several shut-downs, including a 90 minute shut down of the whole BART system at the height of rush hour. They usually think that they’ve developed what any other smart engineer would develop, and where’s the novelty in that?
Technology rarely sells itself, and technology can rarely succeed without market behavior and the needs of the consumer considered throughout the product development process. Mind Hacks confirms my suspicions that the work was bad science and not to be given any heed.


It is important to define and communicate objectives and to build insights from past campaigns into the planning process for future campaigns thereby shaping and sharpening objectives.
As a starting point for your content strategy, it is important to assess how well your content aligns with the behaviors and attitudes of your target consumer.
In fact, for many CPG organizations, individual brands have their own budgets, work with their own agencies, collect and manage their own consumer data, and drive consumer interactions solely focused on their brand proposition.
Data latency, lack of cleanliness, and harmonization issues make it difficult for marketers to know which levers they can pull to get more of their brands into the shopping basket at checkout. While QR codes, mobile coupons and mobile-optimized sites were more popular ways to reach out to in-store shoppers via mobile, there is no question that apps will play a greater role in the in-store experience going forward. Keep up to date with the latest industry developments with the Teradata Industry Experts blog.
The key to expanding usage; however, appears to be marketers becoming more comfortable with the concept of marketing automation.
Personalization is currently a popular objective, but only about 25 percent of those surveyed rank it is an important objective. As a result, these platforms will be able to utilize far more data for delivering more relevant recommendations. That intelligence can then be applied to the top of your sales funnel, touching every aspect of your marketing programs and filter down through the funnel to complete the sales cycle. Discover more about the future of marketing automation and what it can do for your business. If you haven’t taken steps to look into how marketing automation can change how you do marketing, you’re already one step behind and at a huge disadvantage.
The marketing automation industry is valued around $10 billion so, obviously, something is working. It’s all about good analytics and allowing companies to track where their customers are in the purchasing process to make sure you’re offering the best deals and service available. According to IDC, marketing automation will be growing faster than any other CRM segment over the next three years. Standard offerings for marketing automation software include email, social media, search engine optimization, blogging tools and CRM integration.
The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. The University of Dallas has its main campus in Irving, Texas, and an international campus near Rome, Italy. The University of Dallas is about 10 miles from the Dallas-Fort Worth International Airport. Screenshots from the Lead Liaison interface demonstrate the platform’s flexibility and user-friendliness. David Cummings wrote a nice article on his blog the other day about the coming wave of marketing automation adoption. There are several other examples of competitive advantages that smaller players have which MA vendors like HubSpot, Pardot, and LeadLander do not provide.
However, marketing automation software appears to have one important differentiator from other B to B digital marketing components: while buying behaviors may change (such as reduced PPC click-through), capturing and managing Big Data for marketing purposes is not vulnerable to changing online behavior trends. Lead Liaison was not in the Magic Quadrant for Lead Management, but that’s easily to explain. I think it’s fair to say if Lead Liaison was added to the report we’d be in the visionaries category. This means more and more companies recognize the importance of marketing automation and lead management in particular because it does three primary things as described below. Gaye took an American-born music genre and honored his country by applying his incredible talents in that genre to his national anthem. There’s a reason that some of the most memorable (sticky) commercials have featured memorable music. If people are choosing between A and B, they will choose A more often if there exists a third alternative similar to but inferior to A, and they will choose B more often if there exists a third alternative similar to but inferior to B. It was the identification of something free that made such a large percentage of people select the print&electronic option.
When conducting tasks on a computer screen, the older subjects were less able to do the task when there were many items on the screen, and benefited more than younger subjects did by a clean and simple graphical user interface.
Tools that measure visual clutter or screen complexity could likely identify sites doomed for failure among the older crowd.
What is difficult is to fine-tune pricing on a huge inventory of widely differing categories of products with barely discernible differences within categories. So, drop the margins on beer and crank them up on Cheetos—balance this adjustment correctly and you’ve just increased your bottom line. Who would have thought that sophisticated mathematics could improve the profitability of such unsophisticated businesses as Safeway’s and Albertson’s.
Imagine that you are in the register line at Virgin Records with the latest Bond DVD in hand, and the person in front of you buys the same DVD causing the price of your identical DVD to increase by $1. I particularly like seeing advanced mathematical theory being applied to such innocuous business processes as the pricing of ketchup. Information theory would tell you that his information content is low because there’s not much information in declarations of a near sure thing (Listen and be astounded: I am here to tell you that you will take a breath in the next 60 seconds! Would you be surprised to find out that people blog to promote their agenda, their book, their company, their friend’s company? In fact, don’t even allow their opinion on usability to have any weight at all in the development process. Perhaps a company’s R&D does, in fact, intimately understand their customer and what their needs are, but more likely they do not have the best knowledge of customer purchasing behavior and product use. Neuromarketing takes on a scar with this snake oil abuse--hopefully future uses won't abuse and misuse the data so badly. Videos are an attractive and fun medium used by millions potential travelers around the globe who looking for interesting information put in the eye-catching way. If the target audience cannot be clearly defined, it is unlikely that the campaign will be successful (begin with the end in mind). Integrated marketing requires that CPG marketers evaluate metrics that transcend an individual campaign, namely customer metrics like engagement, value, and profitability – too much focus on campaign performance is often a barrier to effective integrated marketing.
Also, it can be useful to review your competitor’s content strategy to determine if any gaps exist between your current content and the ideal set of content needed to become a credible brand with consumers. Integrated analytics are changing this as the concept of integrated consumer data reduces overall organizational marketing spend for data. CPG marketers must start with “why” when considering a loyalty program – why does it make sense as part of our strategy, what are the business objectives, why now, why invest, why “us?” Typical points-base reward programs will still have a place for some CPG manufacturers, but more prevalent will be mobile marketing programs that fall under the “loyalty” umbrella. A study conducted by Ascend2 found that less than 25 percent of marketing professionals around the world used marketing automation on an extensive basis last year. Predictive intelligence will make such platforms easier to use as well as capable of adapting with your business as it grows and evolves.
Software will also become much easier to use with interfaces that are easier to understand and user-friendly.
Act-On is considered a leader in the market by its competitors as they offer a full package for automation software and have been used by departments in larger organizations.
Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automation. The post clearly lays out the opportunity for marketing automation vendors like Lead Liaison.
This factor, among others, has led vendors like Lead Liaison to focus on SFDC integration in order to provide a seamless transition between platforms. We’re still a relatively young company and have yet to clear the $20M revenue threshold that’s required to be part of the report. The other 5% of the Gartner Magic Quadrant for Lead Management covers a few areas we’re fond of. The American team had the ability to take an American-born game and apply their incredible talents in that game to honoring their country.
Ariely’s experiments demonstrate the fascinating ways in which people repeatably make decisions that appear to be contrary to common sense. No one can tell whether both together is a good deal in the absence of a print-only option—in that, Ariely is correct. This is similar to the phenomenon observed by Amazon: 20–cent delivery didn’t change behavior but free delivery did.
Advertising for either product in Golf Magazine, however—that’s called maximizing your channel capacity. Ever.” on the TechCrunch site, but it only took me to a website trying to sell advertisements to bloggers. Without a doubt, a team of engineers is capable of making every product decision logically in isolation the rest of the company, but they risk designing a product that no one wants and no one can use.
From a mobile perspective, one of the main reasons that CPG marketers spend on mobile has traditionally lagged is because of the lack of measurement, but marketers are increasingly interested in mobile since it is how shoppers are managing and planning shopping trips. Also, improved insights and analysis tools provide cross-brand views of consumer behavior and activity enabling new and different, dynamic marketing decisions while establishing a consistent brand experience for the consumer. Interestingly, 35 percent of respondents who were not using marketing automation stated they plan to use it in the future. Well, for starters, expect to see a significant increase in the use of mobile technology in marketing automation.
Since smaller businesses might not be as familiar with bigger and more complicated systems as a large company (not to mention that they may not need a large, overly complicated system), smaller businesses tend to need skill development, training, and help with resources. The study found that Lead Liaison, a marketing automation upstart in Allen, TX, offers almost all the same capabilities as the leaders in the market and provides distinct advantages to small to mid sized businesses. More importantly, businesses have a great opportunity to bring new technology in house to improve efficiency and drive revenue, faster.
Perhaps this is why companies like Marketo, Eloqua, and Lead Liaison are forging a sustainable path for this booming industry.
The future looks incredibly bright though as we’re blazing our own trail of innovation in the marketing automation industry.
Surprisingly, Stuart Elliott, the NYTimes article’s author, didn’t mention the commercial at all in his article on memorable commercials during the Olympics. The question pointed towards the USA basketball team as they entered the Beijing Olympics was whether they’d put their NBA stardom on the shelf during the Olympics and focus on representing America against the best of the rest of the world to the best of their ability. This VW commercial from several years ago is said to have caused the significant posthumous revival of Nick Drake.
Given the convincing case that Ariely made for this free effect, one would probably have predicted that people would switch their decision from the electronic-only option to the print&electronic option when they discovered that the latter choice would get them the electronic version for free. Such predictive systems not only have the ability to learn, but can also adapt and even make improvements on their own with each of your customer’s actions.
Today, customers expect to interact with Marketer’s and their favorite brands on the go – and because the majority of customers are on the go – you can’t afford not to take advantage of this technology.
A rich and easy to use interface, comprehensive lead qualification, and a multi-channel communication engine that sends email, text messages, direct mail and other physical marketing items standout as superior capabilities.
David identifies the gap in companies using CRM systems but not marketing automation systems. We’re excited about the growth opportunity here at Lead Liaison and look forward to having all of our new customers take our marketing automation platform to the next level. The country manager in France decided not to make shipping free but to reduce it to one franc, or 20 cents, which wasn’t a small enough shipping amount to change people’s purchasing behavior. The research study also revealed unique services tailored for small businesses, such as content creation, where Lead Liaison offers businesses a portal to generate marketing and leadership content for SEO purposes – necessary for small business with resource constraints. In five short years, marketers can expect that the way they gather data will be substantially changed by wearable technology, creating a significant marketing opportunity.
Act-On and Lead Liaison offer flexible payment plans including an offering on a monthly basis. This provides small companies with tight budgets the flexibility to manage cash flow and reduced risk by knowing they don’t have to commit to a contract for several years. These platforms are valuable to the small to mid sized market as they help attract customers and increase sales and awareness.
But when the manager in France reduced Amazon’s shipping charge from 20 cents to Free, French customers suddenly increased the amount of books they purchased per order by the same amount as the rest of the world.



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