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The statistic shows a ranking of athletic apparel vendors by global market share in athletic apparel sales 2011.
Sporting Goods IndustryConsumer interest in sports has been steadily rising in recent years partly due to wider media coverage of sporting events, making sports popular with huge numbers of people, young and old.
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Industries that provide core services, such as utilities and telecommunications firms, have the highest average email open rates.
Finance, banking, and insurance marketers send the most emails per month (12.2 on average) of the industries examined. Some 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. Some 42% of marketers across all the industries do not send targeted email messages; only 4% use layered targeting, incorporating behavioral data to send relevant, personalized email messages to their audience. Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance; 18% test different email layouts and templates.


About the research: The report was based on data from a survey of 1,831 global email marketers who work for companies in 15 major industries. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources!
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. Email marketing is always efficient because of how much people check their email nowadays and how easy it is to convey a lot of information in a short message.
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Adidas is the biggest athletic apparel vendor with an estimated global market share of 11.2 percent. TV and internet sports coverage also serve to make sporting events more and more accessible to the masses.The global sports and fitness clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? Emails have to be periodical, error-free, and most importantly, not spams because many users just unsubscribe if that happens. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.Over the years, the industry has seen many mergers and acquisitions.
Key players in the industry include Reebok, Adidas, Puma and Nike, with the latter generating a global revenue over 25 billion U.S.
Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.



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