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Creating innovative products and services aligned with a digital hub strategy, whereby Apple computer function as the digital hub for digital devices. Apple fully understands that all aspects of the customer experience are important and that all brand touch points must reinforce the Apple brand.

The target market for the iPhone 6 is primarily high income earners, businessmen, and teenagers. In one store, there were thousands of people lined up, however, there were only 40 iPhone 6s available to purchase.
But I am not sure if you included its marketing campaign and how it is different from its competitors.

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