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Why your association needs a mobile marketing strategyHow many times a day do you use your smartphone? Think about frequently asked questions from your current members: are there ways you can facilitate those into a mobile app? Could you update the search functionality on your current site so that it’s mobile-friendly? Is there a way to provide text updates during your association’s annual conference or check-in information and maps for those looking for more information? It’s not just large corporations and businesses that stand to benefit from mobile marketing. You may understand the importance of mobile marketing, but there could be a disconnect with senior leaders or your C-suite. My point is: You need to immerse yourself in the technology through which your association will grow.
How Can We Help?If you think your organization or event could use a good dose of future-focused insight from XYZ University, please contact us and let us know how we can help. Join the 10,000+ people who receive our e-newsletter and receive the first chapter of Sarah Sladek’s latest book, Knowing Y: Engage the Next Generation Now! Fans no longer have to sit on the sidelines rooting for their favorite team; they can get into the game with the latest fan engagement trends in mobile marketing. Sports teams are engaging fans through mobile marketing for customized interactions during the game and throughout the season.
Communication trends are shifting with the advent of new technology, including mobile devices with enhanced interconnectivity. In accordance to the communication shift described by Kudelk, mobile marketing has taken the charge in today’s new age of interactive marketing by delivering highly convertible leads for clients looking to engage consumers for real-time results. Sport teams are benefiting from the instant results and feedback provided by mobile marketing. Colleges and universities are starting to see the benefit of tapping into their inherent fan base through mobile marketing efforts to drum up support and excitement. Collegiate athletic and marketing departments are getting in the mobile marketing game by establishing sound social strategies for engaging a broader fan base to their sports teams.
Many colleges and universities are looking to third-party vendors to assist with their mobile marketing efforts. For collegiate athletic departments operating on smaller marketing budgets, current social networking sites with established mobile applications can serve as an effective promotional tool among your fan base.
Mobile marketing is more than an excitement generator—it can also help colleges and universities generate revenue through sponsorships. From collegiate athletic departments to professional sport leagues, fan engagement efforts and developing a centralized fan base can help perk up a team’s cheering section and revenue. Guest post by Pavel Webb, affiliate manager at TextMagic, discussing how big the mobile marketing opportunity is, whether mobile spend will follow eyeballs, Google and mobile, Apps, ads and SMS. In 2011, it was estimated that the global number of mobiles is around 5.6 billion handsets. If the trend for spend follows where people are actually consuming media, then both Internet and mobile adds up to a pretty substantial opportunity that Meeker estimates at around $20 billion in the USA alone.
Added together, Meeker showed that mobile marketing across ads and apps has a 153% CAGR over the three years from 2008 to 2011, reaching around $12B globally by Q2 2011. SMS is not discussed as much as the sexy apps and ads, but with almost all of the >5 billion handsets out there capable of receiving SMS messages, shrewd marketers are already finding a willing audience with mobile coupons, voucher codes and service messages leading the way. It’s difficult to predict, but some estimates putt mobile ad spend outpacing outline somewhere around 2015. Pavel Webb is the affiliate manager at TextMagic, a bulk SMS gateway based in United Kingdom. Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Marketing platforms are shifting to adapt to our society’s technological preferences and as such, marketers and PR professionals continue to explore new ways to reach their target audiences.
Any way you look at it, mobile marketing tactics should always be taken into consideration when strategizing a PR and marketing campaign, whether you are representing a B2C or B2B company. One up-and-coming tactic that is already widely used and successful in B2C campaigns is called geo-locating —the capability to detect and record where you and other people are located and to use the information to target customers most interested in your product or services.

We recently attended RIMS 2013 in Los Angeles (a tradeshow for the risk management and insurance industry) and with so many booths on the floor, it can be difficult to distinguish your company from the competition.
Additionally, it is critical that your company and its services are among the top results when a customer searches the web for a related product or service. Traditional marketing initiatives focus on ‘pushing’ content out to targeted audiences but that is often not enough to garner people’s business.
To that point, it is also important that your website is compatible with the various different platforms being used today: tablet, cell phones, laptops, etc. We’d love to hear how the shift to mobile marketing will affect your brand’s campaigns and what steps you’re taking to adapt to the evolving marketing landscape. If you’re in healthcare, insurance, technology or other professional services industries, and need help with public relations, marketing or crisis communications, contact Scott Public Relations. Warning: this comic occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors). Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the future. Recontact past leads whom you’ve spoken to, that have for whatever reason, in a friendly way, turned you down in the past. Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world!
Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs. Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity.
Not only is mobile marketing one of the hottest topics amongst marketing strategists, (some say mobile is going to be bigger than the TV, radio and computer–combined), it is a great way to facilitate engagement and convert more users to membership within your organization. This means you no longer determine when and where conversations happen about your association. Know the facts before going all out with your mobile plan and have the statistics to back up your theories. He couldn’t survive free even for one particular second during the wedding ceremony time. Interconnectivity at the game is easier than ever, as nearly everyone in the stands is now armed with a smartphone or tablet syncing them up to all of the action. Collegiate athletic departments are utilizing this marketing platform to build broader fan support across their athletic teams for greater fandomania. People are increasingly communicating through smart phones, as there are nearly 6 billion mobile subscribers across the globe and over 7 trillion sent text messages. From short message services (SMS), a text messaging service that can deliver instantaneous results, to push notifications, a cheaper form of wireless advertising, mobile marketing uses consumers’ mobile devices to create effective touch points for a responsive and engaging communication strategy. Chris Conway with the Sports Networker reports that the demographic of the sports fan is young, educated and tech savvy, which gives sports marketers a distinct avenue to target their top fans.
From game day attendance to season-lasting fan support, mobile marketing programs have effectively proven to generate excitement and drive attendance among the college audience.
Among the leading strategies is establishing a customized mobile application that acts as a social engagement tool to reach fans and connect them to their favorite sports team and athletes. Fans can be encouraged to check-in using Facebook, Foursquare and other social media platforms to alert their social network connections of their activity and build awareness of a particular sporting event. Strategic mobile marketing campaigns can position a viable target audience in front of meaningful sponsors through community partnerships. According to a recent report by Jaren and Devin Pope that measures the correlation of athletic success and admissions, the number of applications increases between two and eight percent for the top 20 football schools and top 16 basketball schools each year. Paul’s diverse online and hybrid degree offerings respond to the realities of the marketplace both now and in the future. Paul is accredited by the Higher Learning Commission and is a member of the North Central Association. Google even partnered with mobile website developers Mobify to ‘mobilize’ business in Mobile Alabama.
You know it expects mobile search revenue to be a significant source of growth for the company.

While mobile advertising itself has grown since 2008, the exponential growth of the app market has taken everyone by surprise. However, it could be ten years before that happens, and anyhow, as Razorfish points out, does it matter when the opportunities are so clearly available? Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY. During a recent webinar hosted by the Marketing Executives Networking Group (MENG), Claudio Schapsis of Georillas presented several effective ways to utilize mobile marketing tactics in PR and marketing campaigns.
Geo-locating platforms such as Foursquare or Facebook could be invaluable resources at these shows to find and obtain information on people who visited our booth, enticing them with information or other incentives for “checking in” with us. Utilizing ‘check in incentives’ can not only be memorable for visitors, but can also be a powerful tool to increase brand visibility in public settings. Like us on Facebook (A PRBI Member), follow Scott Public Relations on Twitter and sign up for the Einsight RSS feed!
If people have called you to inquire about your DJ services but have not booked with you, it’s always good to call those people back and re-pitch them (time line permitting). And, with nearly half of all people ages 18 to 35 following a sports team and 35 percent actively commenting via social media, mobile marketing has become a sports marketers dream. Mobile marketing, which you can learn by getting an online marketing degree at CSP, can help reach this fervent fan base through real-time marketing efforts that create a new fan experience. Many of these applications serve as interactive dashboards that allow users to monitor live stats, social media feeds and community interactions while offering rewards for attendance, shares and other activities. Applications and campaigns can integrate sponsored text messages that build buzz and awareness for the sporting event and community sponsor.
For schools outside of the power conferences, this data simply highlights the importance of generating and maintaining an active community of collegiate sports fans to encourage continued success on the field and in the classroom. Concordia’s degrees use relevant curriculum to position graduates for real-world opportunities and success.
Just like Internet advertising, eyeballs equal opportunities, and opportunities for mobile are immense.
That means that a full 8% of the average American’s time is spent on mobile media consumption. As specialists in public relations and marketing for B2B companies in healthcare, technology and insurance, we have noted a few of these tactics that could be implemented specifically for B2B companies looking to increase their digital footprint.
This information can then be populated into a database of potential new business contacts or people to follow up with in the future.
They’ve already expressed interest in you, they may or may not have been in research mode when you spoke. These applications may also have the capacity for merchandising, providing students and other fans with one-click ticketing. Data collected from the audience through previous mobile marketing efforts can be used to target prospective partners and make an effective pitch to score needed sponsorship dollars. Employers seek students who have relevant skills to contribute to both the workplace and community, and Concordia’s degrees offer a robust education to expand students’ knowledge base and skill set.
As a marketing opportunity both the SMS-enabled phones and the smartphones with robust browsers and app capabilities represents a huge opportunity for marketers looking to reach into their customers pockets (literally). These strategies for increasing your brand influence take hardly any time, and very little money. In-house and customizable applications give athletic departments access to valuable audience data that can be used to drive attendance and game day excitement.
Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role. Download a few that are association-based (Maryland State Bar Association has one for its 20,000+ attorneys and judges) to see how they work. People will happily talk about things that are interesting to them, and brands are not interesting.

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