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Recently, News Corp announced that they were pulling the plug on their subscription based, mobile only newspaper The Daily. The study found that around a quarter of US respondents use mobile to keep up with the news. In order to keep up with the day’s events, 70% of US tablet owners check at least two news sites or apps everyday.
The top three factors for mobile advertising receptiveness within mobile news sites or apps in the U.S. 65 percent of US and 69 percent of UK smartphone respondents, as well as 59 percent of US tablet respondents, would not pay for a subscription to access their favorite news source from their smartphone or tablet. A marketing plan is usually part of a larger, comprehensive business plan or general business strategy of a company, firm or organization. It is of course true that each company must come up with a marketing plan that is molded on the type of product or service they are offering. Generally, a marketing plan will deal with strategy and tactics and most companies and organizations devise their strategic planning once a year, though in some cases they may choose to plan for two or three years ahead, more or less strictly. A good and comprehensive marketing plan should contain and take into consideration the following aspects: financial data (brought in by the accounting and finance departments), product data (from the research and development departments), sales and distribution data, information from the advertising and merchandising departments and market data resulted from the company’s own market research, gathered from product-specific or customer-specific surveys, depending on the marketing concept that the company adheres to. If you’re on the hunt for a new electric clothes dryer, you should read this article.
Baltimore, MD, January 6, 2016 — Stegman & Company of Baltimore, Maryland, announces its Directors and employees will join Dixon Hughes Goodman LLP (DHG), a top 20 public accounting and advisory firm, on June 1, 2016.
With more than 1,800 people in 12 states, Dixon Hughes Goodman ranks among the nation’s top 20 public accounting firms. Stegman & Company is excited to announce that we were ranked 11th nationally among the Top 100 Best Accounting Firms to Work For 2013 by Accounting Today and Best Companies Group, in the small employer category!
The Internal Revenue Service (IRS) is encouraging individuals to safeguard important tax documents to protect themselves from future hurricanes or other disasters. On behalf of everyone here at Stegman & Company, we would like to wish you and your family a safe and happy holiday! Does  your employer provide  you with a cell phone or reimburse you for work-related use of your personal phone?


If  you generally make substantial contributions to your favorite charity, I would strongly advise you to consider donating appreciated stock from your investment portfolio instead of cash.
It was a grand attempt to get readers to pay for quality content but it fell far short of expectations. If the content publisher is using mobile properly, then the content itself will be immersive.
30% of smartphone users said they learn about breaking news through text alerts and notifications on their mobile device. I write for a living and yet I’m reluctant to pay for a digital subscription to a newspaper or magazine.
Mobile marketing sits atop the pile of topics I’ve determined to gain much more insight into (and mastery over) in 2013 and your post helped me achieve that goal. For a marketing plan to be successful and viable, the company needs to establish and devise a good marketing strategy and set some marketing objectives. Therefore, when a company’s top management sets up a business plan, a strategic mission and objective for their firm, the marketing planning must be done according to these general regulations. For a two-year planning or three-year planning, a more approximate strategy may be devised, so that it can be adapted to unforeseen situations and market fluctuations. Here you will find out everything about the best and the worst electric dryers on the market.
Stegman & Company, the oldest Maryland-based CPA firm, recently celebrated its 100th anniversary of providing the highest quality service to a diversified client base in the greater Baltimore and Mid-Atlantic region. We are excited about the future.” added Gary Thomson, DHG Mid-Atlantic Regional Managing Partner. Offering comprehensive audit, tax and accounting services, the firm focuses on major industry lines including financial institutions, private client services, construction and technology & life sciences companies in Maryland, DC and Virginia. Offering comprehensive assurance, tax and advisory services, the firm focuses on major industry lines and serves clients in all 50 states as well as internationally. On September 14, 2011, the Internal Revenue Service (IRS) issued new guidance on the tax treatment of employer provided cell phones and clarified the treatment of reimbursement for business use of personal cell phones for tax years after December 31, 2009. Your tax benefits from the donation can be increased and the organization will be just as happy to receive the stock.


Vale says that reading online and print is more immersive than reading on mobile because of screen size. Stories will contain clickable links, videos, audio, slide shows – the page will come to life and actively engage the reader.
In establishing their marketing activities, a company has to focus on the products or services they are offering and opt for a marketing concept which will focus on production, product, selling or marketing orientation, or all of the above.
This is valid for all the departments in a firm and they too must devise their plans by following the general objectives.
The goals and objectives of a company will be influenced by the general corporate aim of the company but, contrary to general belief, they will not only be directed towards the customer, but towards the employees as well, offering them incentives such as percentage pay and others to motivate them towards achieving the general goals of the marketing plan.
By reading the article you will know what models to stay away from and which are the ones that you should buy for yourself.
Since you have to touch the screen to flip the pages, mobile engages the user again and again. The marketing plan must also contain market research, surveys on customers to find out what they like, what they are most likely to buy and what type of promotion they are more inclined to respond to. Moreover, having a good marketing plan is especially important for big scale business ideas, because the risks are higher, the investments must be higher, and usually a lot more people are involved. Granted, you can sit on the couch with a printed newspaper and you do flip the pages, but I’ve never found the wide wing-span and the inky residue of a paper to be relaxing. Make it sing, make it dance, do whatever you gotta do, because words on a page simply won’t cut it anymore. Not everyone can set up a good marketing plan, and what it usually takes, besides studies in the field, is a lot of experience, and an intuition for business. Whether you’re working for big scale business ideas or small businesses, you have to pay attention to every detail, and everything must be accounted for.



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