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Marketing objectives set out what a business wants to achieve from its marketing activities.
Some examples of marketing objectives which meet these criteria would be: Increase company sales by 25% by 2016 Achieve a market share of 30% for Product C within 3 years of launch Increase the percentage of customers who rate service as "excellent" from 80% to 85% within 18 months It is important that marketing objectives and marketing plans support the overall objectives of the business.

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