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Medical tourism marketing strategy and plan draws key elements from market research and focuses on the right product mix in order to achieve the maximum profit potential and creates a sustainable business. The medical tourism marketing plan includes understanding specific media to market products and services which will produce maximum results. Three sites were reviewed in detail with site-specific land use plans, development concept, artistic rendering, and financial feasibility analysis. Based on the analysis several recommendations were made that led to fundamental changes in the visitor experience and over a five year time frame re-established Puerto Rico as a favorite destination and greatly improved hotel occupancy.
The Frankfurt Zoological Society has been a major investor in efforts to manage the wildlife resources in the Serengeti Park for years, and commissioned an exhaustive study of the physical capacity of the resource to handle increasing levels of tourism. Tourism can be defined as a combination of activities, services and industries that delivers a travel experience to customers. The developers of this Michigan Tourism Virtual Training Academy course are very pleased to be able to offer you perspectives about the importance of marketing from three influential tourism industry leaders who work right here in Michigan. Greg George — Primarily the executive director of the society… Together we discuss realistic goals, objectives, long-term strategies and budget. Susan Harris — I involve my administrative staff including public relations manager, group tours manager, group tours coordinator, player services manager, assistant player services manager, public relations coordinator, and administrative assistant in the planning process. Greg Hokans — The MSHP development and marketing unit team is made up of a group travel and special events coordinator, guest services supervisor, museum store manager, a grants and membership coordinator and a public relations and marketing officer.
Greg George — We use it as a primary tool to formalize and identify where we want to go, why we want to go there and how we are going to get there.
Susan Harris — A marketing strategy is a map for the fiscal year activities, as well as providing a vehicle to measure and evaluate programs. When we asked each of our panelists, "What components are most important to include in a marketing plan?" here is how they responded.
To continue working through this course, we ask that you now read the following marketing plan for the Enchanted Vineyard Bed & Breakfast.
The Enchanted Vineyard is a charming Bed & Breakfast located in the Lorane Valley, outside of Eugene, Oregon.
The Enchanted Vineyard Bed & Breakfast has two competitive advantages that will ensure profitability. Missy will turn leads into customers through attention to callers on the phone and through the use of a comprehensive website with all details of the bed & breakfast experience listed therein. The Enchanted Vineyard Bed & Breakfast possesses good information about the market and knows a great deal about the common attributes of the most prized and loyal customers. One target group is the geographic target of the city of Eugene with a population of 130,000 people. The Enchanted Vineyard Bed & Breakfast provides its customers with a beautiful, relaxing, luxurious, country setting bed & breakfast.
Selection: The Enchanted Vineyard has several different rooms, each with its own unique, breathtaking view of the countryside, some facing the B&B's vineyard.
Accessibility: The B&B is located within 10 minutes of the city of Eugene, providing accessibility for people from Eugene, travelers in the Willamette River Valley, and guests of the University of Oregon. Customer Service: The customers will be impressed with the level of attention that they receive.
The industry has seen an increase in occupancy, from out-of-state or out-of-region travelers, as well as and more importantly, local people that are looking for a place to escape from their homes. Another factor driving market growth is the increase in airfare that makes non-local vacations less practical and cost effective.
Lastly, as the number of work hours Americans perform has increased in the last few years, people are relying on weekend getaways as a way to distance themselves, albeit briefly, from their workweek. The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing The Enchanted Vineyard. The Enchanted Vineyard Bed & Breakfast is a small, attractive B&B that offers travelers a relaxed setting for weekend getaways, change of scenery, sports or cultural events, family occasions, University of Oregon events, etc. The Enchanted Vineyard Bed & Breakfast provides a wonderful breakfast feast and can meet any dietary restriction. Association membership and advertising: A large number of visitors will look to regional B&B associations for information about the different B&B's in the area. Website: The Enchanted Vineyard Bed & Breakfast will have a full-service website that allows the visitor to view the B&B, read details about what it has to offer, provide information on regional activities, even allow the visitor to book a reservation. Strategic relationship with the University of Oregon: The Enchanted Vineyard Bed & Breakfast will develop a partnership with the university so when the school is in need of finding rooms for guests they will use The Enchanted Vineyard Bed & Breakfast.
The mission of The Enchanted Vineyard Bed & Breakfast is to provide the finest B&B experience. Weekend getaway customers: These people are from the region and are looking to get away so they come to The Enchanted Vineyard Bed & Breakfast to be pampered and escape. Travelers: These people are passing through Eugene and prefer to stay in a B&B instead of a hotel or motel. University of Oregon travelers: The University brings a large number of people through Eugene, and The Enchanted Vineyard Bed & Breakfast believes that a good portion of their business will be from the university. The Enchanted Vineyard Bed & Breakfast will position itself as an upscale B&B with a gorgeous facility and unmatched customer attention.
While anyone at a B&B should reasonably expect good service, there are ways of setting yourself apart from this already high level of service.
The single objective is to position The Enchanted Vineyard Bed & Breakfast as the upscale B&B located in Eugene, reaching generally full occupancy within the first three years. The message that The Enchanted Vineyard Bed & Breakfast will seek to communicate is that The Enchanted Vineyard is the premier B&B in the Eugene area with the finest facilities. The Enchanted Vineyard Bed & Breakfast's marketing mix is comprised of the following approach to pricing, distribution, advertising and promotion, and customer service. Advertising and Promotion: The most successful traditional advertising will be with the B&B association. During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of B&B patrons. An additional source of dynamic market research is a feedback mechanism based on a suggestion card system.


Now, we'd like for you to take a break from the interview questions and the sample marketing plan.
Please follow the instructions below to link to a prepaid web-based training module offered free to you by our 'state agency' partner, the Michigan Virtual University (MVU). Before proceeding, you may click on BeeFreeway to learn more about MVU's "business e-education" program, which is funded by the Michigan Department of Career Development. When you click on the module name below, a new browser window will open on your computer screen. When you are ready to start the training module, simply click on the 'Take it Free!' link and you will be asked to 'create an account' or 'log in to your account.' If you are a first time user of BeeFreeway you will need to create an account, which simply requires you to provide some contact information about yourself and to select a password.
Setting up an account allows you to track your progress through any modules that you add to the 'Learning Plan,' which BeeFreeway customizes especially for you. Once you have established an account, log in by typing your e-mail address and password and you will be directed to the module, where you can begin learning!
IMPORTANT: When you reach the 'End of Course - Congratulations' screen in the module, close the Skillsoft Course Player and return to this page in MTVTA to finish the course and read about how to obtain a Certificate of Accomplishment.
Well, you're probably ready for another break before returning to the interview with four of Michigan's tourism leaders.
Susan Harris — The marketing plan is consulted on a daily and weekly basis depending on the issues that arise. Greg George — Read at least a dozen marketing plans of successful organizations in your industry.
What has really helped many people is to develop an overall strategic plan for the business first. There is a good selection of inexpensive and easy to use software that can help guide anyone through the plan writing process. Don't get lost in the pressure from some regarding ROI (return on investment), especially from well intentioned, and sometimes not so well intentioned, board members and others who may not understand the business principles you are working with or why. Marketing and advertising, in addition to being two different things, are investments, not costs. Susan Harris — A MARKETING PLAN IS LIKE A BUDGET…IT IS A ROAD MAP…NOT A DOCUMENT SET IN STONE. Well, you've covered a lot of material in this course, so in conclusion we've decided to give you a review of what you've learned. First, you learned that tourism is a combination of activities, services and industries that delivers a TRAVEL EXPERIENCE to customers. Then Greg George, Susan Harris, and Greg Hokans introduced themselves to you and talked about the marketing of their respective organizations. After you read some of the panel responses, we had you review a sample marketing plan for the Enchanted Vineyard Bed & Breakfast, to get an idea of what a marketing plan might look like. You then returned to the panel discussion, where you learned about how our panelists use their marketing plans to run their businesses and how they update their plans.
If you wish to learn more about communications to develop relationships, here are some additional resources for you to examine. Use your mouse to select all the text on the page from the welcome statement with your name all the way down to the 'Percent Complete' statement at the bottom of the page.
IMPORTANT: Depending on your performance in the module your 'Percent Complete' may be less than 100%. In the 'Print' box that opens on your screen choose 'Selection' under 'Page Range,' and then press the 'Print' button to send the selected text to your printer. At the bottom of that page on your screen, click on 'Detail' under 'Progress Information.' A page showing the details of your progress will appear. Select 'File,' then 'Print,' click on 'Selection' under 'Page Range' and press the 'Print' button again to send this page to the printer.
Write your name, mailing address, e-mail address and phone number on the top of the first printed page. IMPORTANT: Mail or fax all the printed pages to the address or fax number shown below in Step #6. Feel free to contact the academy with any comments, questions or concerns you may have about this course.
BANGKOK, Thailand - Minister of Tourism and Sports, HE Kobkarn Wattanavrangkul, led TAT’s executives in announcing Thailand’s tourism marketing plan for 2016 at the annual press conference held on July 6, 2015 at the Queen Sirikit National Convention Centre. The theme of this year’s meeting was ‘Synergy for the Best’ because the entire tourism industry will be joining hands to work together to be able to achieve the country’s goals. Now that recreational marijuana use is legal in Colorado, a number of tourism companies are trying to take advantage, hoping that Denver can be the new Amsterdam. Spirit Airlines has done a 180 in regards to the case of Jerry Meekins, a dying veteran who could not use his ticket. At a time of ever-rising airfares, Spirit Airlines makes commercial air travel affordable for many Americans.
Now I have no problem with the CEO personally refunding airfare but I actually agree when Spirit says that they can’t offer a refund for one guy who chose not to buy travel insurance without being unfair to all the other folks who bought tickets but decided not to buy travel insurance. The next possibility is that his doctors thought it would be better if he didn’t fly.
Or, we just have to face that the media coverage probably made Spirit cave this time, even though it hasn’t seemed to stop them from making sexist and controversial ads. And finally, why do Americans feel entitled to refunds when they don’t buy travel insurance? This ad was pulled by North Dakota because it became controversial after negative comments on Facebook. Related old blog entry: controversial ad for Korean air with woman on her knees and controversial Spirit ads. Japan’s national tourism agency has announced plans to give away 10,000 free flights to the country to international travelers as part of an initiative to reinvigorate an industry that has slumped since the tsunami and nuclear disaster in Fukushima in March.
The Yomiuri newspaper reports that potential visitors will have to apply for their free tickets and will be asked to write reviews of their experiences in Japan. Students who have been to Vancouver tell me that it is a beautiful city.As they say in that ad, Vancouver restaurants are supposed to be very good.


I did a search for Vancouver tourism marketing but I wasn’t able to find any concerted effort to market to English learners. When you land we believe you should be in the same good condition as you were during take-off. At least some westerners have called the ad sexist but so far as I know this hasn’t happened in Korea. The point is in Korean culture, serving from this position probably comes off to most as a sign of deep respect. What can Thailand’s tourism industry do to recover from from the negative publicity generated by recent events? I was having dinner with some colleagues and they were talking about an upcoming conference in Thailand that has needed to extend its deadline for submissions. Some people are calling this the worst thing that has ever happened to Thailand’s image as a friendly, gentle tourist destination and fancy hotels are closed (with razor wire) while occupancy at the open hotels is 20-30%. The sites included a marina and retail component, resort hotel on the site of the former Rainmaker Hotel (see image on the left), and a high-end boutique hotel on one of the outer islands.
Recommendations included accelerated restoration of Old San Juan, relaxation of some of the gaming laws, diversification of the lodging product, improved cruise facilities and the airport, and the creation of financing vehicle to encourage private investment.
Another target population is travelers that typically come from the United States, however; approximately 10% are from other countries.
The Enchanted Vineyard Bed & Breakfast has a large central gathering room that allows travelers to socialize.
Are you ready to continue through the final portions of this Michigan Tourism Virtual Training Academy course? Well, we're going to ask them a few more questions about marketing planning in their tourism businesses. The targets for 2016, as measured entirely in revenue earnings, are up by 8% over the projected earnings for 2015, or around 2.3 trillion Baht.
The wording of the new strategy indicates an end to decades of focussing on “quantity”, as measured by visitor arrivals, and a total shift to “quality” as measured by visitor expenditure, average length of stay, and the overall quality of the visitor experience. This video, however, will probably leave a dark brown stain on many travelers’ view of India as a tourist destination. Meekins’ request for a refund, I failed to explain why our policy on refunds makes Spirit Airlines the only affordable choice for so many travelers, and I did not demonstrate the respect or the compassion that I should have, given his medical condition and his service to our country. Meekins’ airfare, and Spirit Airlines will make a $5,000 contribution, in his name, to the charity of his choice, Wounded Warriors.
Maybe everyone who gets diagnosed with something life threatening should be able to get a refund? I wonder if people in other countries feel the same way because I understand that travel insurance is a far more common investment in Europe than it is in America.
How is it that this ad received enough criticism to propel the story to Yahoo’s front page? If the reviews are solid, the thinking seems to be, the agency will have bought itself some good press after a long dry spell.
Vancouver is a wildly popular destination for people who want to study English abroad (this Rocky Coach Tour review was written by a student who had studied in Vancouver).
Am I missing something or is Vancouver’s popularity for English learning really just based on word-of-mouth advertising? That’s why our delicate service with a smile remains constant throughout the flight until you reach your destination.
Bowing while on your knees is the big one (service for nobles was always done this way in the past and even today when my wife’s family does a ceremony for their ancestors, we pour alcohol for the deceased from our knees) and kind of using both hands to hand the drink over is a very very common one. I certainly see a sexy woman on her knees and understand that many people will find this ad sexist.
Is it a sign that Korean Air treats their flight attendants in a way that would never work in American culture? What would it take to get you to put Thailand back on your list (or are you willing to go now despite the travel warnings)? Also international and domestic tourism will be both up by 8% over the same period, which is above the growth projections for the overall Thai national economy for 2016," the Minister announced. I suggest circulating proposed meeting minutes prior to your next meeting so council members may review them in advance.
For example, a chiropractor told my wife there was no way she could protect her bad back on a long flight. Right before checking my email and finding this press release, I had just done some yoga in my home as two stray dogs I rescued lay next to me on the edge of my mat.
Now it is a bit closer to Korea and Japan than Toronto and a lot of other places but so is Hawaii and so is Alaska. The places I usually go you’re much more likely to get kicked or stepped on by the waitstaff (usually waitresses).
My Korean wife said the ad was maybe a little weird or maybe a little sexist because the flight attendant looked like a slave more than a flight attendant. Is it just a sign the flight attendants on Korean Air respect their customers more than flight attendants on American airlines? You have to wonder how large a financial toll the drop in tourism is going to take on Thailand. I like it better that way – I can save a few stray dogs with $3800 and still put myself first and do some yoga. The TDC asked Commissioner Dailey to convey its specific concerns about the way the BCC has directed spending of the 4th cent as well as its expenditures of TDC reserves.A  Concerns about the BCC spending funds for COCA, $300,000A for Goodwood and depleting reserves was mentioned on by multiple members of the Council. A Three additional agenda items were requested: (1) Mickey Brady wanted to discuss the proposed 5th cent. He emphasized to fellow BCCa€™s the need to evaluate a€?alla€? spending on a regular basis.A  As shown by comments of the Council, it has very specific concerns about the 4th cent, COCA and Goodwood type expenditures that do not regenerate bed taxes.



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