Marketing planning process stages 2014,advertising agency promotional videos youtube,on screen video capture software download,making a video game with c - 2016 Feature

Continuing from part one, I'm going discuss how to make awesome websites by touching on UX, choosing colors, establish the later stages of planning, create wireframes, finalize templates, and more.
In part one of a two-part series, I talk about the fundamentals of design, the beginning stages of planning, and best practices. The business domain of the organisation consists of the customer groups that will be served, basic products that will be offered and the technology involved.
A well- defined business mission statement should provide a view of what an organisation seeks to accomplish and the markets and customers it seeks to pursue now and in the future. BreakthroughAn additive opportunity more fully exploits already existing business resources. The paper manufacturer who extends his marketing from the commercial printer to the office reproduction field is one such example. Additive opportunities should not be allowed to take resources away from complementary or breakthrough opportunities.The complimentary opportunity will change the structure of the business. It offers something new which, when combined with the present business, results in new total larger than the sum of its parts. The breakthrough opportunity changes the fundamental economic characteristics and capacity of business.The story of Xerox Corporation is a breakthrough story.
The Haloid Corporation (as Xerox was then called) was a very small organisation which identified the opportunity and the rest is history.Likewise the organisation must detail the threats faced.
This analysis is performed so that the opportunities that have been identified have to be evaluated if they can be used by the company on the basis of S W. Any repetitive task is de-skilled and automated and hence less risk or failure and mistakes.An industrial organisation also faces weakness.


The weakness could be that the departments of the organisation are unable to work as a team. Geographic sources of competition are becoming wider.The industrial market environment and how different factors affect the firms doing industrial marketing is show in Fig.
Xerox had failed to pay attention to these new competitors and lost a huge chunk of its market as a result.3. Customer Analysis:Strategic planning is ultimately driven by the marketing perception of the strategist as to how and why customers behave as they do and how they are likely to respond to various elements of the marketing mix. Market Segmentation, Targeting and positioning:A well-developed strategy of market segmentation, targeting and positioning contributes to effective marketing planning. A single product or marketing approach cannot appeal to the needs and wants of a group of potential customers.
The Formulation of Strategy:Even though we are concerned with formulating a marketing strategy, it needs to be recognised that these strategies are dependent on business unit plans which in turn depend on the corporate strategies.
At the corporate level, the decisions made are concerned principally with the corporate strategic plans and how best to develop the long- term profile of the business.This, in turn involves a series of decisions on the levels of resource allocation to individual business units according to the business unit strategies. To analyse the present position and growth potential of these units, two of the best known business portfolio evaluation models are available. Question marks are businesses operating in high growth markets but with a low relative market share. Stars are those products which have moved to the position of leadership in a high growth market. Harvest:Increase short term cash flows as far as possible, even at the expense of the SBUs longer term future.


Industry attractiveness can be defined in terms of size and growth potential of the market, competitive structure, industry profitability and environmental impact. After the corporate and the business unit (or SBU) strategy, the marketing plan (which includes marketing strategy) should be developed at the functional level.4.
The Promotional Plan:Marketing communications represent the most visible face of the organisation. The question of how the communications program is to be managed is therefore a fundamental part of the strategic marketing task. The relationships that exist between the communications or promotions mix and the other elements of the marketing mix are illustrated below in Fig. The Distribution Plan:A significant and increasing part of many organisations is expenditure that is incurred in keeping their products on the move through the channels of distribution.
The distribution plan focusses on the set of decisions relating to the processes which are concerned with the flow of supplies, intermediaries and end users.
The success of getting orders with determines the volume and hence influences distribution planning in a significant way.Similarly, the level of customer satisfaction (which will be affected by the efficiency of distribution) will affect the placing of repeat orders. Major decision areas in channel management are formulating the channel strategy, designing the channel structure, selecting and motivating the channel members, co-ordinating channel strategy with the marketing mix and evaluating channel member performance.5. The strategists must develop understanding, a commitment and skill to deal proactively with new situations.Fig.



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