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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Although it has become quite common to do nex-gen sequencing studies many biomedical research labs, the technologies behind the data have really only come about in the past decade. Like other data management platforms, IBM offers innovative technology to aid in the analysis of data. For organizations with a high level of interest in machine data, Infobright provides fast analysis using a column-based database management system. The mobile data in particular is important to many companies because so much web surfing takes place on mobile devices.
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In the past, competitor analysis meant hours of trawling through your competitors’ social media sites and building time-consuming reports.
In this post you will find out about some great tools that will help you uncover great video marketing strategies and ideas.
As more businesses start to tap into the power of video marketing, the need to effectively analyse your competitors’ web presence and strategy success has become even more paramount. Once you have identified your competitors, it’s time to start analysing their video marketing strategy. The MWP Video Marketing Comparison Tool (that's a bit of a mouthful) was released earlier this year.
After various metrics from YouTube, Facebook, Twitter and Google+ have been measured, the top ranking business is identified. Further insight opens up a host of data where you can assess the effectiveness of your competitor videos. By comparing Red Bull’s data to Pepsi, you can see that although Red Bull has more videos posted on its channel (4,103 compared to Pepsi’s 911) and has a much higher level of total shares than Pepsi, its score indicates that it is pipped to the post by its rival. Marketing agencies would typically benefit from using this tool as it would allow them to see what their clients’ competitors are doing. A video production agency could also use this tool to demonstrate the effectiveness of online video campaigns and what it means for a video to go viral. Even small and medium sized organisations would find this tool useful for comparing their video marketing efforts against their rivals. Information from all social media avenues is collected in real-time and presented in an actionable report format. You don’t have to rely on pure statistics to measure the success of a video marketing strategy.
Once your target audience has visited the selected website, you can gain valuable insight into what they liked about the video and what frustrated them. You can also run tests where a user will visit your site and your competitor’s site and tell you what they like and dislike about each. A direct comparison is useful for websites, but for videos, you will need to delve deeper into human psyche to see what people love and are willing to share. A study by media firm, Unruly, revealed that videos with emotional content were twice as likely to be shared than those which just detailed facts.

Once you have some insight into what potential customers are saying, you can tailor your offerings to meet customer need. Big brands such as Evian, HSBC and Adidas use marketing technology company, Unruly, to uncover the percentage of social video shares their own and competitor videos experience.
Clients are able to access analytics from paid, owned and earned media through Unruly Analytics. Choose from either ‘Benchmark Edition’, to look at social video impact against competitors or ‘Campaign Edition’ to assess each campaign’s performance. Aside from identifying trends, you can also see what social media avenues are having the biggest effect on your ‘share of voice’. The video analytics Unruly uses include: likes, dislikes, shares, views, comments, blog mentions and tweets. Once you’ve compiled your data and discussed your findings with your team, you need to create your marketing strategy.
Stay on top of your video marketing strategy by regularly using competitor analysis packages to evaluate changes in your industry, recognise trends and set benchmarks. Over time, you’ll begin to predict how viewers will react to your videos and your competitors’. The story of next generation sequencing start with the Human Genome Project.2000 First draft of Human Genome Complete. Some companies collect so much data that their computers can’t handle it, and making sense of it all is next to impossible without the right tools.
Businesses use the sorted data to develop marketing strategies and reach a broader audience.
Hadoop is a fairly new, open source software that’s helping data usefulness reach new heights. It aims to create a so-called “data hub” to serve as the focal point for managing all the data within an enterprise.
It currently takes advantage of several third-party data management services, but it also uses own Amazon Elastic MapReduce program.
With data-skipping technology and a high-compression ratio, the system helps sort out things such as sensor data, clickstreams, log files, and mobile data.
For example, when a potential customer accesses a mobile site using a mobile device, Infobright makes that data usable for the company.
A consultant or vendor can make anything look easy, but take a data suite for a solo test drive before you commit. Are the drawbacks of the system going to waste a lot of your time or put you at any other disadvantage?
All you need to do is log on, input your competitor details and see for yourself exactly what’s going on behind the scenes.
There are several tools on the market claiming to simplify the process and collect data themselves. This is the only free, yet comprehensive analysis tool on the market that allows you to delve into the video analytics of up to ten competitors. YouTube channel URLs are inserted into the search box and a report is generated in less than a minute.
You can match your competitor’s statistics to your own data to accurately measure how well you compare.

The results aren’t based on just the number of video views or how many comments a channel might have accumulated, but how much of the content has been shared and how viewers have been interacting with the content.
From these results, they could create their own campaign based on what’s already working, or not working in the industry. It uses an algorithm that collects results from over a hundred different KPIs from your competitors. You are notified instantly if there are any changes to your competitors’ websites or if they make any announcements. After that, there are three price packages to choose from, ranging from $49 per month, which offers access for one user and tracking for up to two competitors, to $299 for seven users and tracking for up to fifteen competitors per month.
Investing in user testing to get a true understanding of what customers are saying about your competitors’ websites and videos will reveal the truth about how easy your site is to navigate, or how helpful a demonstration video is. You can also measure success of current campaigns with previous campaigns, your own KPIs and a list of competitor videos statistics.
You can also choose to bundle videos together, so a whole video campaign could be assessed against another.
Basically it just indexes the API's in the same way as the free MWP tool does it but then analyses the data in a different and more in-depth way. This doesn’t mean replicating a rival’s video campaign, but it does mean finding out what works and emulating their success. You’ll be able to determine the best way forward for your campaign to ensure it stands the best chance of success and beats your competitors’ attempts hands down.
We will then cover in more detail the specific technologies behind some of the more popular sequencing platforms we use as well discuss some of the new comers in the sequencing Market.
Cloudera uses multiple Hadoop distributions (CDH open source distribution, Cloudera Enterprise, and Cloudera Standard). While it works on building up a cloud infrastructure, it also keeps a strong focus on non-product businesses. Organizations that rely heavily on performing operations on the cloud stand to derive the greatest benefit from Amazon Web Services. Regardless of what platform you use, having a great big data web hosting company is incredibly important. Of course sharing is not the aim, but it is a signifier of content that has an emotional impact on people. These next generation sequencing technologies have been mostly developed and sold by individual companies. As the technology and innovation with Cloudera continue to progress, you can expect it to evolve into a highly useful tool.
While the ongoing consultation fees can rack up an impressive bill, the expense is often worth it.

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