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Every business understands the importance of marketing but many are not comfortable in knowing where to start or exactly what to do. Once a plan is established, we can continue to work with you and your team to execute the marketing strategy. At High Point Marketing, Inc., our philosophy is to start from the inside out and focus on profit, not just sales. That is why we first seek to analyze your business, understand your goals, research the market and create a marketing plan which will serve as your blueprint for increased profitability. A focus on increased profitability is the reason why the first marketing element we analyze is your pricing strategy.
Actually, if your pricing model is incorrect, increasing customers and revenue may just increase the problems you currently face. More times than not, we identify a pricing structure that is leading to lower than assumed profit margins and sometimes negative net income. After your pricing model is corrected, we analyze your customer retention rate and create a strategy to increase that percentage.
Once we have established a profitable business model, we will then move to the next phase of the marketing plan that will include the research and development of a marketing strategy to increase customers and sales via a comprehensive plan utilizing a balanced approach to marketing.
Since marketing is a broad topic with a variety of components that make it work, we try and simplify the process so that you understand the big picture and get the best results.
Most people view marketing as the advertising and promotion they see on print ads, TV, internet, etc. During the next phase, we conduct a thorough audit of your business marketing strengths and weaknesses if you are an existing business. Once that is done, we can then create a promotional strategy that drives the highest return on your marketing investment and fits into your budget. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Training For Success marketing and sales development programs are designed for specific industries and tailored to meet your organization's specific goals, style and objectives. We offer individual marketing and sales strategy coaching as well as customized training programs devoted to a variety of marketing topics.
We offer a whole range of marketing services all of which are crucial for the long term success of a business.
At top level, a marketing plan is a tool that pulls together the marketing strategy for your business, your products and your services – it’s a plan that will ultimately help you stand out from the crowd, tell people you exist and increase sales, revenue and growth.

It’s a document that will keep you on track with your marketing strategies, goals and objectives but also within your budget. Once you have built your marketing plan and created a strategy, it will lay out the foundations of where you need to go to build a successful business.
We hope that this guide helps you to understand the marketing opportunities within your own business to help it thrive and would be happy to offer you any advice on how to build and implement a successful marketing plan to make your business a success. At the core, the structure as well as system of every productive affiliate marketing method is approximately exactly the same. The foremost is a skilled communicator or innovator to compliment the web organization and also obtain the average wearer’s have confidence in, and the subsequent could be the product or service or products I will be promoting. An internet marketing and advertising system should also have numerous internet marketers fully briefed to assistance with advertising these products along with catalysts available as auto responders. With regard to our viewers I am going to conclude simply by bringing up affiliate marketers again, since they are a very critical component to your technicians of your online marketing system and because it is tough with an online business to operate successfully with out them. A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Your vision statement is a vivid description about what you want your business to be such that it inspires and motivates you and helps you create a mental picture of the business you want. Enables you to assess the many opportunities that are presented to you and make decisions based on whether the opportunity helps you get closer to your vision.
Enables you to focus on what needs to be done to get there and eliminate anything that wastes time and takes energy away from what is valuable to achieving your dream. Your mission is a concise statement of what your business does, developed from the customer’s perspective, and aligned with the vision for the business. Knowing the answers to these questions provides focus for your business and helps you move from the present into the future. It’s common to reassess goals quarterly and adjust the time frames and priorities based on what is happening around you. Discovering opportunities to provide additional services that have been overlooked by others. Being focused on one particular market enables you to make better choices for all of your  marketing efforts, saving you time and money on activities that don’t make sense for your business and the clients you serve.
The Internet levels the playing field for small businesses, but in turn, it creates a very crowded market place. The secret to defining what makes your business different is to understand what your ideal client really wants and make sure you deliver it better than anyone else. Usually what makes us different may not be a complicated process or service but in fact, it may be something that is simple but has the effect of wowing our clients. Define your content marketing plan for topics then use email marketing, blog comment strategy or blogging to communicate your expertise and message to your target audience. Define your top 10 keywords and optimize your website, directory listings, and social media profiles to increase visibility in the search engines.
Most of us built our businesses around our passion and in doing so enjoy our work every day. Hi Sarah – Yes, it always helps to know what you want to be and how you are going to get there!
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan. Many times businesses market their businesses through different mediums like print, TV, radio, social media, website, pay per click ads, etc.
From small family business to large multi-national corporations, the High Point Marketing team has seen it all. Many business owners feel that increasing the amount of customers and revenue is the primary way to increase profitability. A properly adjusted pricing strategy can increase your profitability immediately before gaining one additional customer. This increase will improve your bottom line quicker and cheaper than any other type of advertising and promotion.
While those are part of a marketing strategy, there is a lot of research and planning to conduct before you get to that point.
Or if you are a start-up, we conduct comprehensive market research that analyzes your industry trends, competitive landscape, target market and consumer behavior.

Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
In addition, each program incorporates the skills and tools utilized by your top achievers. We know this because we have vast experience in building and implementing marketing plans and measuring the success of them.
It covers everything about your business and how you will market it; from information about your target market (who your audience is and what they want) to the tools and channels that you are going to use to reach your target market. It helps you plan for the year ahead… or 2 years, or 5 years or even 10 years ahead and ensures you keep your focus on your end ‘marketing goal’ whilst progressing forward. Expect some trial and error before you reach the right people in the right way but by constantly reviewing and analysing the impact that your marketing activities are having, it won’t be long before you see positive results. To be able to as a result turn out to be good at network marketing it is essential in order to discovered your company upon these kinds of normal components and techniques and also together with endurance and difficult function give attention to accomplishing economic liberty. Metaphorically speaking, these components will be the parts that kind our company’s total. These should be reputable as well as in-demand, for instance web-building and internet hosting deals, self-contained advertising and marketing programs along with the latest advertising and marketing resources as well as computer software. This is because it has been determined that the variety of follow-up messages are necessary so that you can improve the possibility which a prospective client will in fact obtain. A trustworthy website marketing technique need to therefore look after this online marketers, very first as an example because they build an online site for the kids, then simply by training them the best way to bring leads along with visitors back to this amazing site, and through surely often having to pay these people punctually by means of profits after they possess effectively endorsed it’s items as well as attained a lot of revenue. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan. Specifies what you deliver to your customers, not in terms of process, but by the real needs that are fulfilled for your customers when they do business with you. By setting goals and writing them down you are forced to be specific about what you want to achieve, how you will get there and by when. Those who can describe how they are different have a competitive advantage over those who cannot. Marketing your business is no different – you need a plan to guide you towards your destination. Sign up and take advantage of the Google Authorship program to increase visibility for our original content. It takes your road map one step further and assigns dates, topics and other activities to each activity so that it eliminates the guess work – you always know what you’re doing and when you’re doing it. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximizing your resources. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. In addition to this, she has a solid understanding of marketing strategy and implementation. The principles at HPM have decades of experience working with Fortune 500 companies such as Coca-Cola, Novartis Pharmaceutical and Bristol-Myers Squibb.
The experience of working under big brands such as Coca-Cola, Bristol Myers Squibb and Novartis Pharmaceutical helps us understand how to create marketing strategies with the big picture in mind while the background in family business gives us the empathy to work within tight budgets and be results oriented. Many businesses put the “cart before the horse” by placing ads, social media posts, create a website etc. It is crucial i determine what just these elements are, in addition to their value on the effectiveness of my affiliate marketing system so that you can framework a single effectively. A simple marketing plan that is well defined with an action plan to help you be consistent ensures you are focusing on the success of your business.
HPM also provides high quality printing such as books, packaging, booklets and brochures that the small business can afford. And so the starting point to be able to developing a powerful affiliate marketing system requires get together our ingredients.
A final but essential element of don the particular table before you start is a technique called cross-promotion, which is used by these systems to be able to marketplace their goods and network along with other online marketers. As a Los Angeles based marketing company, we show you where to start and how to get the biggest bang for your marketing dollars.

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