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This free B2B marketing plan template is an easy to use tool  designed to help you plan your marketing activities by objective. Get StartedBrainrider can help you get better results with a B2B Website update, best practice marketing planning & execution, or a Pardot marketing automation implementation.
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The Advanced Marketing Strategy Certificate Program is a 5-day intensive seminar that is offered in English on the campus of the University of Miami School of Business Administration. The faculty designed this unique program to help executives from various sectors learn together how to apply modern strategic marketing concepts in their respective competitive environments.
Influencer marketing is a popular strategy for B2C content marketers, but none have approached it with a more solid foundation and open mind than Marriott.
To accomplish what David Beebe, vice president of global creative and content marketing for Marriott International, refers to as the “3Cs” strategy (content, community, and commerce), Marriott launched a 65-person content studio. These are some of the reasons why David is a Content Marketer of the Year finalist, chosen in particular for his dedication to influencer marketing.
Before we look at some of the unique approaches Marriott has taken to working with influencers, let’s look at what they’re producing across the brand. David has partnered with social media influencers in the production of travel videos, video blogs (vlogs), and short films. In an effort to attract younger travelers, Marriott has partnered with influencers, such as Shaun McBride and Casey Neistat, who appeal to millennials on Snapchat. The program works like this: These hand-picked influencers travel to places with Marriott properties that were chosen by Snapchat users. Whereas Marriott’s interactive stories on Snapchat are intended for a younger audience, its 12-episode series, Year of Surprises, is for Marriott Rewards Members. The Navigator Live is a TV series that takes visitors behind the scenes with musicians who perform at Marriott’s Renaissance properties. David’s most aggressive projects are the feature films — two thus far — that will have short theatrical runs, as well as being available on all screens, including in Marriott hotel rooms. French Kiss will propel our ‘3Cs’ strategy of producing entertaining and informative content that builds communities of people passionate about travel who will drive commerce to our company’s global portfolio of hotels. One of the hardest things to do when outsourcing content development is to give up control and make it simpler for the influencers to produce.
Rather than dictating the topic and type of content you want from the influencers, let them come back to you with a concept that plays to their strengths and social credibility.
David searches for talent that is influential with Marriott’s large audience followings. Examples include Jack Harries who directs JacksGap, a travel vlog that more closely resembles the efforts of a refined filmmaker. Make sure the influencers you choose not only have the type of audience you want to cultivate, but also have a knack for creating engaging content.
Once you find influencers who are adept at creating content that helps meet your goals, asking them for more of it under an exclusive agreement can be a worthwhile choice. David’s 3Cs strategy is focused on broad channel distribution, as well as the attention to detail required to create original and unique content for Marriott Rewards Members, its Travel Brilliantly initiative, and the platforms where its influencers have a presence, such as Snapchat.
Marriott’s David Beebe is a finalist for Content Marketer of the Year – and he is also presenting two sessions on Marriott’s Content Studio. Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [PDF]. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. A youth entreprenuership program for students ages 15-29, delivered by Enterprise Renfrew County on behalf of the Ontario Government.
Ontario students, that want a summer job they love, will have a chance to be their own boss this summer. Summer Company provides practical hands-on business training, mentoring and essential business skills they need to thrive. If you are a student between the ages of 15 and 29 who is in school and will be returning to school in the fall then you may qualified for the Summer Company Program. In the fall after you have successfully completed the Summer Company program you may qualify to receive an additional award of up to $1,500.
Please be advised that we cover all of the County of Renfrew and sometimes our Renfrew location is closed due to business travel. The Ontario Network of Entrepreneurs (ONE) has been created to serve the diverse needs of the province’s small business community.
No type of organization, including charities and non-profit organizations, is exempt from Canada's Anti-Spam legislation. If you use electronic channels to promote or market your organization, products or services, Canada's new Anti-Spam Law may affect you. Q: Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences? Based on the live pitches, the judges select six winners who are presented with reserved entry into the Summer Company program, a Nymi band from Nymi and a Muse brain-sensing headband by InteraXon. If you want to enter the competition but do not have a recording device contact our office and we can assist you with the recording, For more information or assistance contact Kim at: 613-735-8224.
Summer Company offers mentorship, training and awards of up to $3,000 to students aged 15 to 29.
Helping young entrepreneurs succeed is part of the government's plan to build Ontario up and deliver on its number-one priority to grow the economy and create jobs.
Almost 7,000 students across the province have launched a summer business through Summer Company since 2001. In 2015, Ontario renewed investment of $250 million over two years for the Youth Jobs Strategy.
Through the Self-Employed Summer Co-operative Education Pilot, high school students enrolled in the Specialized High Skills Major (SHSM) program can earn up to two co-op education credits while particpating in the Summer Company program. Enterprise Renfrew County in partnership with Community Futures Development Corporation Renfrew County is proud to host the Small Business Forum.
Greg has combined his passion for small business and his 25 years of self-emplyment experience into providing a unique insight in what entrepreneurs must do to not only survive, but to enjoy the experience. Having dealt with many of the trails and tribulations facing business owners, Greg offers his audiences and clients practical and actionable ideas to improve their organizations.
Greg the current Chair of the West Ottawa Board of Trade as well as being business advisor at Invest Ottawa and the Entrepreneur in Residence in Renfrew County.
Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world. Robert Fraser is the Senior Digital Marketing Specialist of The Social Business, an Internet Marketing firm specializing in inbound Marketing, Website and Social Media Marketing.
The program is intended for businesses in retail, service, hospitality and small manufacturing sectors, primarily targeting individual entrepreneurs and small businesses in the County of Renfrew. Based on their experience and knowledge, coaches will provide feedback, provide suggestions, generate ideas, and empower the client to make more effective decisions.


On March 12, 2015 Enterprise Renfrew County had their first Starter Company applicant approved for the $5000 Starter Company grant. The Youth Jobs Strategy was initially introduced in the 2013 Ontario Budget and invested $295 million over two years to help connect 30,000 youth with the tools, experiences and entrepreneurial support they need to find employment or start their own businesses. If you have a great idea for a business and the entrepreneurial drive to see it through, then Starter Company is here to help you start your company. You may qualify for up to $5,000 in funding, plus receive the invaluable guidance of a business mentor. Starter Company is an Ontario program that provides young people with the resources and knowledge that they need to start and grow their own business.
To qualify for funding of up to $5,000 you need to be able to contribute at least 25% of the grant amount in either cash or kind. For more information on Starter Company fill out the form below and we will contact you as soon as possible.
During the past 25 years if you have used our services or attended any of our workshops and events we would love to hear  how we helped you with your business. ERC orignally started as the Renfrew County Business Self Help Office and opened in 1988.
During 2013 we will be giving you a glimpse of the growth and development of Enterprise Renfrew County from 1988 - 2013.
Enterprise Renfrew County would like to thank all of our event sponsors for their generous support for our Bridges to Better Business Event. This annual event is a one-day learning and networking opportunity packed with great ideas to help entrepreneurs succeed. The combination of the keynote address, discussions, panel of successful entrepreneurs, sponsor displays provide a cost-effective business tool that will help entrepreneurs gain invaluable insight into the operation of a successful business. Chris Emery and Larry Finnson are two of Canada's great food entrepreneurs who are known for delivering humorous and inspiring presentations. In celebration of ERC's 25th Anniversary, ERC is offering you a chance to have you name entered into a draw for a chance to WIN a Samsung Galaxy Tablet!
The purpose of this handbook is to provide general information on the nature of a not-for-profit corporation and guidelines on how to incorporate such a corporation. Not-for-profit corporations incorporated in Ontario are governed by the Corporations Act and the Regulations made under it.
Both the federal and Ontario government provide a six month grace period to all OSAP borrowers after leaving full-time studies. Ontario is making it easier for recent college and university graduates who choose to start their own business. Ontario is providing $6 million over three years to increase sales of local food by making it more widely available and building awareness of the variety of food grown and produced in Ontario. Premier Kathleen Wynne announced this investment today, during Ontario Agriculture Week, while visiting Fresh City Farms in Toronto's Downsview Park. The economic and health benefits of a thriving agriculture sector and locally produced food were two of the reasons that led the province to create the Greenbelt in 2005. Ontario’s Greenbelt, the largest permanently protected Greenbelt in the world, is home to more than 5,500 farms. Starter Company is a youth entrepreneurship program that is geared towards youth between the ages of 18 - 29 who are out of school. Our aim is to assist young entrepreneurs with business planning, financing and to discover if being a full time entrepreneur will be their future career.
Today, Canadian Tire Jumpstart Charities and the Canadian Paralympic Committee announced the opening of the 2015 Parasport Jumpstart Fund that will help more kids get in the game. Applications are now open and Canadian sport and community groups are invited to apply for the 2015 fund.
The Parasport Jumpstart Fund, which is also supported by the Government of Canada’s Sport Support Program, will help cover the cost of sports and recreational programs for children between the ages of four and 18, who are financially disadvantaged and living with a disability.
The fund supports the creation of a new program or the expansion of an existing successful initiative and may be used towards registration, transportation and equipment costs for children within approved parasport programs. A one day learning and sharing event for women in business, managers and any woman who is considering opening a business.
Creating a successful business is something that we all have an interest in doing but understanding how to do so through marketing can be difficult. Participants will also receive a complimentary digital package that features two fantastic resources to further the conversation and help provide clarity around this topic. The e-book is a perfect guide for business owners who are interested in marketing in a way that elicits an emotional connection with their customer base to grow a strong, profitable business. Keirsey and Bate's Please Understand Me was first published in 1978, since then millions of people have been introduced to Temperament, individuals, businesses, schools, churches and marriage and family counselling centres.
This session promises to shed light on our own personalities and open a better understanding of those on our teams. Did you know when you spend one dollar locally, you are contributing to the strength of your communities economy?
Youth Services: Thrive Youth Resource Centre - Not sure what services are available for youth in the County of Renfrew? There is a two year transition period for workers who already meet the existing fall protection training requirements set out in section 26.2 of the Construction Regulation. The new training requirements in the Occupational Health and Safety Awareness and Training Regulation will be in addition to the current training requirements under the Construction Regulation. Please Note: Upon receipt of this form we will contact your to obtain additional information and discuss your story.
The workbook includes: prioritizing your marketing objectives, identifying program gaps and opportunities, new programs pick-list and an marketing budget planning worksheet.
It’s about giving consumers content that adds value to their lives, and in return adds value to us.
In the past, influencer marketing was focused on the appeal well-known celebrities could establish with their endorsements, but this has evolved. The Content Marketer of the Year will be announced at Content Marketing World this September. David signed Harries to an exclusive development deal to produce three short films in locations where Marriott has a presence: New Orleans, Istanbul, and Tokyo. We’re partnering with storytellers who produce compelling stories and we’re the hero in the story enabling that story to be told. They then document their journeys and share their experiences on both Snapchat and their personal platforms. The program, which celebrated Marriott Rewards’ 30th anniversary, asked that people nominate someone who deserves a special celebration. The premise: They want travelers to provide ideas that Marriott can implement to make their stay brilliant.
Yet by doing so, Marriott’s Content Studio has been able to publish and distribute content that delivers on its charter. That’s just what David did when he asked Malakai, the founder of Substance Over Hype, to give him an idea for the short film that became Two Bellman. The Content Studio validated and trusted their talent, which gave Malakai the freedom of artistic expression.
As mentioned above, his YouTube channel has nearly 4 million subscribers, which in turn offers a lot of visibility for Marriott. For example, the content that has appeared on JacksGap has been so successful that David executed an agreement with Jack Harries for the production of three short films in countries with a Marriott presence.


Make sure that the type of content your influencers create will be focused on what each community will find compelling. Indeed, 54% expect their budgets to grow next year (up from 46% in last year’s survey), with one-third of those forecasting budget growth of at least 10%. In other words, digital marketing channels are those topping the list of planned budget increases, while traditional channels head the list of those set for budget reductions. Summer Company is a unique program, which assists young entrepreneurs with starting and running their own eight to 12-week business over the summer. If you are accepted into the program you will receive an award of up to $1,500 at the start of the program to help with start-up costs.
Once you have done this you will be notified if you qualify to submit an application to the program.
It is advised that you call the office to ensure the office is open and to book an appointment. Videos are judged through online public voting (40%) and expert judges’ scores (60%). Eric developed Neutun-an app that works with smart watches and wearable devices that warns the wearer when an epileptic seizure is imminent. This additional funding will bring the total four-year investment to more than $565 million, providing employment and skills development opportunities for up to 150,000 youth. The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today's communication with customers and potential customers. ClubIT works with progessive companies and organizations that know the value of technology and want to get the most out of their IT investments. The key components of the program include providing businesses in Renfrew County with coaching, educational seminars, business visitations and personalized ongoing service from Enterprise Renfrew County.
To strengthen working relationships with community partners in order to expand and improve services to small business. As part of the Youth Entrepreneurship Fund, The Starter Company program offers business training, mentoring, and a grant of up to $5,000 to eligible applicants who are Ontario residents ages 18 to 29, and who are starting or expanding a full time business, not attending school full time, and will be in effect until March 31, 2016. And thank-you to our volunteers, entrepreneurs and future entrepreneurs who took time out of busy schedules to attend. The event provides entrepreneurs with the opportunity to develop valuable networking contacts and share innovative ideas with their peers. As the creators of Clodhoppers candy they took Chris' grandma's recipe and developed it into a multi-million dollar business.
They have appeared in media and publications such as CNN, Fortune small business magazine and they appeared on CBC's Dragons' Den in February 2012, where they convinced marketing maven Arlene Dickinson to invest in their premium candy OMG's.
Click Here for the complete handbook prepared jointly by the Ministry of Government and Consumer Services, ServiceOntario and the Office of the Public Guardian and Trustee for Ontario, Charitable Property Program of the Ministry of the Attorney General. This handbook also provides basic information on incorporating charitable corporations, which are a special type of not-for-profit corporation. Incorporation of not-for-profit corporations under the Act is at the discretion of the Minister (or his delegate).
In our store you will find fashions for all seasons, from basic to high tech outerwear (jackets, pants, work shirts and vests), to comfortable wicking sleepwear and cozy bamboo sleepwear. When shopping in our store, you may purchase a readymade garment, or choose, from our more than 250 designs, the style, fabrics, colours and size of a garment and have this item manufactured for you.
During this grace period, no payments on a student’s outstanding full-time loans are required.
The One-Year OSAP Grace Period for Entrepreneurs provides the owner or joint owner of an eligible new business located in Ontario with a six-month grace period extension before having to start making monthly payments on their full-time OSAP loans.
The government will provide the funding to the Greenbelt Fund, a non-profit organization that helps encourage consumption of local food in the Greenbelt and across Ontario. The Greenbelt permanently protects almost 2 million acres of environmentally sensitive land and farm land in the Greater Toronto and Hamilton Area (GTHA) from urban development.
Starter Company and Summer Company are programs that are geared specifically towards young entrepreneurs. During the day, you will have many opportunities to make business connections, network and to learn some new business skills. Each dollar spent in Renfrew County will circulate 3-5 times, making each dollar spent worth 5 dollars!
These workers will have until April 1, 2017 to complete an approved working at heights training program. To publish, distribute, and share digital content across multiple platforms and on all screens with the intent to build worldwide communities of people passionate about travel that will drive commerce to the company’s hotels.
While you may not work for a travel company, read on to discover more about how Marriott works with influencers to create engaging content that builds active communities that drive commerce.
She’s the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale.
Within the US, this shift has been in the works for quite some time, even though survey data suggests that traditional media advertising continues to perform very well relative to online advertising.
Dolan's innovation led to securing new business partnerships, developing a user base, and expanding into his latest wearable technology endeveour to monitor a range of chronic conditions in addition to epilepsy.
Their youthful and energetic style and never-say-die attitude led Clodhoppers to a point where it was ranked amongst the top candy brands in Canada according to A.C.
Ontario pays the interest on your Ontario Student Loans (including the Ontario portion of Canada-Ontario Integrated Student Loans) while interest still accumulates on your Canada Student Loans (including the Canada portion of Canada-Ontario Integrated Student Loans). During this six-month grace period extension, Ontario will also pay the monthly interest on ALL of your outstanding full-time OSAP loans.
As the GTHA continues to grow, the government is committed to enhancing and expanding the Greenbelt to protect this resource, helping to ensure that Ontario continues to grow fresh food to be served at tables across the province and around the world. They are distributed on Jack Harries’ YouTube channel, which has more than 4 million subscribers.  He also writes about his “behind the scenes” experiences on his personal blog. It was developed to remind us that travel should inspire and delight, and it has been viewed more than 6 million times on YouTube since its launch in May 2015. She has been voted one of the 50 Most Influential People in Sales and Lead Management for the past four years and was selected a 2014 Woman to Watch in B2B Marketing by FierceCMO. After the grace period has ended, you are required to start making your monthly payments (of principal plus interest) on your outstanding full-time OSAP loans. Ardath is also an instructor for the Content Marketing Institute Online Training and Certification program. The grant money will be used to purchase equipment, and supplies to increase production to meet supply demands. Chris & Larry have been recognized for their sales and marketing techniques in media and publications such as CBC's Venture, CNN's Mavericks of the Morning and in Fortune's Small Business magazine. The reader is, however, referred to the Corporations Act and the Regulations to examine those sections not set out here. In 2006 Clodhoppers was sold to Brookside Foods, a leading Canadian chocolate manufacturer. Year round, commercial & residential service, capable of handling any type of service required.



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