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In this paper, a brief review of the literature related to e-governance models and public marketing is made in order to justify the importance of bringing about e-business practices into the context of universities. In terms of the study’s internal objective, e-governance and public marketing tools are proposed in order both to disseminate the mission and the institutional culture of each university into a formal scheme of benchmarking tools and to obtain accountable and more efficient processes for performing a more efficient administration and other internal activities.
Finally, from the results obtained in the ambit of the international research projectOBSEREGIO that was developed by two Portuguese Universities (Beira Interior and Evora) and two Spanish Universities (Extremadura and Salamanca), a benchmarking proposal is suggested in order to reach both internal and external aimed goals. JavaScript is currently disabled, this site works much better if you enable JavaScript in your browser. On the other hand, in what concerns to its external objective, examples of good institutional governance practices are presented. Is it taking an ad out in a newspaper, sending a direct mail piece to potential customers, setting up a booth at a local trade show or establishing a solid promotion? This kind of governance practices is presented as a strategic tool to create a front-office side that facilitates both interaction and promotion with the public. Furthermore, it will determine the creation of collaborative networks promoted from the University.


A big picture definition of marketing is letting your community know who you are, what you do and enticing them to check out your services.
It includes all the typical marketing and advertising options but is so much more than that. It is everything that represents you, everything you do, how you act, how you talk, what you wear, how your customers are treated, the results your clients achieve and the vibe or energy of your business. Marketing encompasses all these things, and the bottom line is that your marketing message needs to be consistent.
Ensayo sobre la Experiencia Modernizadora de Diversos Paises Desarrollados.Gestion y Analisis de Politicas Publicas, 3, pp. Either they don’t have a plan at all and are winging it or they have a plan but by the time they start to initiate the process, it’s too late to do any real good.
A Review of Initiatives in Europe to Improve the Responsiveness of Public Services to Consumers. If you don’t take the time to do this, you will most likely spend the year in urgency mode.


Internal marketing initiatives: It’s typically more cost effective to spend your energy and marketing dollars in this area first. External marketing initiatives: At some point, you must branch outside of your current clientele base and facility into your community. Team development: If you’re going to spend a lot of time and money marketing your programs and services, be sure to spend a great deal of time developing your team so they can provide the experience that is consistent with your marketing message. Her million-dollar training studios in Portland, OR, and Vancouver, WA, have received Better Business Bureau Business of the Year recognition.



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