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Technology is rapidly evolving; spurring an endless array of new gadgets and real estate marketing tools.
Facebook was once an essential real estate marketing tool because everyone was on it at one point or another. One of the most exciting, and valuable digital trends for buying and selling homes has been micro location and mobile marketing in the form of iBeacons. Far from replacing real world interactions, tech developments seem to have only made offline, in person and brick and mortar engagement even more important, and more valuable.
By no means is this a pass for ignoring technology, or failing to embrace and get ahead of the latest digital trends. In person networking is great for individuals looking to build a lasting relationship and working rapport. So what are some of the latest additions to the lineup, and are any of them a viable replacement for good old fashioned human interaction? Facebook is still be an incredibly powerful real estate marketing tool for connecting homes with buyers, maintaining relationships and maintaining SEO for real estate websites.

The public has been trained to tune out most forms of advertising, regardless of their promises.
They are being used for taking aerial photography, showcasing home listings in an exciting way, and even for monitoring properties for regular property management.
From virtual reality glasses to wearable tech, and interactive print and signage, augmented reality is literally blurring the lines between on and offline.
At CT Homes, we highlighted this new Apple technology last year and its potential for use in real estate. Many young tech startups are now going from being exclusively online, to transitioning to brick and mortar storefronts.
Rather, it highlights how virtual and reality can work together to provide a superior experience, solidify positioning as a brand leader, and maximize conversions. Whether at an open house, in a coffee shop, or in new style real estate storefronts, humans are taking on a new role.
However, with revelations via Inman News that real estate brands can now only expect a measly 2% to 6% of their fans to see their posts and updates without paying extra, it’s no secret the platform is losing its appeal and value. Now that Facebook has lost its appeal as a free real estate marketing tool and new micro-blogging options have emerged, it may no longer be the ‘must-have’ it once was. They are increasingly frequenting inbound marketing via search, as well as embracing more personalized mobile push notifications, which alert them to things they are really interested in.

This merger is becoming the new norm, offering house hunters the best off all worlds at the same time. Real estate professionals are turning from being 100% virtual to more real networking, and a few leading brands are recognizing that providing human customer service can help them standout. This also does not mean that offline is a cure for poor online performance, or that going offline will provide any magical boosts to results without the right strategy, tactics, and great people. However, while there are several incredibly valuable and powerful digital real estate marketing channels garnering adaption, some are finding that human interaction is still relevant. Now using Bluetooth and mobile technologies, the public can receive instant notifications on their mobile devices, alerting them to nearby homes for sale, demonstrations of home features, and even allow for interactions like digital offers based on movement. When it comes time for pickup, some might like the streamlined approach that allows them to go straight to their car. Some car rental services stand out by sending a real person to pick up clients from home, and drop them off. With each interaction, that person can either win rave reviews, a lifetime of business and hundreds of referrals, or turn that many people off.

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