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Since the internet and mobile technology have made it possible to reach people on the go, marketing surveys are a perfect tool to take your customers’ pulse.
Send an online feedback survey to design effective product improvement strategies that will boost sales.
Gain insights into customer demographics to identify potential customers and increase the satisfaction of your existing customers. Understand market segmentation based on demographics in order to design aggressive market strategies for segments that may share common attributes such as demographics, geography, lifestyle, product usage and brand affinity. Use SoGoSurvey to run your next online marketing survey, and watch your participation rates soar!
Go Web Technologies provides real time video streaming for the qualitative market research activity which can be viewed from anywhere in the world with just an internet connection. We enable our clients to Live video stream their qualitative market research such as focus group, central location testing, dyads and triads over the internet. ON WHEELS TM – also has pre-set Vans which has a complete set-up to conduct IDIS, Dyads and Triads from the vehicle.
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Marketing research can be specified as the main tool to impact consumer behaviour in order to increase the levels of consumer loyalty and achieve long-term growth of the businesses.
The sixth stage in marketing research process involves selection and implementation of a strategy. It has to be noted that marketing research process described above is merely a general guidance and certain stages can be skipped or additional stages added according to the nature of aims and objectives of the marketing research. As marketers, we are bombarded with a myriad of data, research and analytics everyday.  We can find almost everything on the Internet, yet, how do we comprehend and internalize the data out there? Here are a couple tips that I’ve found very useful for wading through the overwhelming amount of marketing information available.


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Obligatory Disclaimer: The blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current.
It will also help you set customer satisfaction goals and implement achievement strategies.
Running surveys is a good way to locate your target audience, while identifying the benefits of Facebook and Twitter will help you devise productive social media strategies to maximize your online survey results. This enables the client to manage and monitor audio, video and multimedia research content over the internet. They deliver audio and video recordings of the highest quality and reliability and yet being very cost effective. The webcast of the event will be done strictly under supervision and access to such webcast will be give to the authorized persons only. Range of marketing research problems related to consumer behaviour may include but not limited to assessment of impacts of prices changes or re-branding initiatives on consumer attitudes, establishing the levels of brand value amongst target customer segment etc. Relevant data available in government publications, statistical information, as well as, findings of previously published marketing research papers can be utilised in an extensive manner during this stage. The majority of marketing researches are facilitated through primary data collection and analysis. Data analysis can be qualitative, quantitative or integrated according to the nature of problems being researched. Specifically, alternative set of recommendations or inter-related recommendations can be offered to senior level management on the basis of primary data analysis. In most cases internal or external members of team responsible for conducting marketing research do not engage in implementation of recommendations in practical levels.
Importance of this stage is significant in a way that unless closely monitored, formulated strategies may not be implemented in an appropriate manner with resulting loss of potential benefits associated with positive impacts on consumer behaviour.


Moreover, it is important to stress that highly dynamic nature of consumer behaviour requires marketing researches to be conducted in a regular manner.
Whether you are a small business of a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Market research surveys provide critical information about your target market, as well as their buying habits and product feedback.
In case the client wants to add value to the live research program it can be done at real time and data gathered accordingly. Also we can provide our services under the umbrella of your company, just like your own service to your clients. The most popular methods of primary data collection for marketing research include surveys, focus groups, interviews, storytelling, experiments and observations.
Adoption and maintenance of an objective approach plays important role at this particular stage of marketing research process. Therefore, it is important for marketing research report to integrate information about the ways of implementation in a detailed manner. Read it and take your content strategy to the whole new level." — Ekaterina, Author of “Think Like Zuck” and Co-Author of “The Power of Visual Storytelling” “Many have tried, but few have actually pulled it off. Moreover, marketing research can also be conducted with application of conjoint analysis, purchase panels, database marketing and netnography.



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