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Marketing research can be specified as the main tool to impact consumer behaviour in order to increase the levels of consumer loyalty and achieve long-term growth of the businesses. The sixth stage in marketing research process involves selection and implementation of a strategy. It has to be noted that marketing research process described above is merely a general guidance and certain stages can be skipped or additional stages added according to the nature of aims and objectives of the marketing research.
When it comes to marketing, knowing how to speak with your audience is essential to success. Internet contests and sweepstakes are a great way to capture personal information or opinions from a market. Many popular social media management tools, such as HootSuite, offer point and click report creation and information collation to make the process even simpler.
Whether you are a local small business or exist solely online, social media offers instant access to millions of potential customers or clients. One of the biggest disadvantages to traditional forms of market research is the time required to conduct thorough research. Social media is one of the most powerful assets any business can use to optimize their marketing research routines.
Willie Pena is a freelance writer, video producer, visual artist, and music producer who writes on social media and traditional and nontraditional forms of market research. I was looking to grow my business through social media, I accidentally hit your blog and found it useful for me….
Hi there, my name is Cara Pring, welcome to The Social Skinny, a website dedicated to social media and website optimization strategy. Go Web Technologies provides real time video streaming for the qualitative market research activity which can be viewed from anywhere in the world with just an internet connection. We enable our clients to Live video stream their qualitative market research such as focus group, central location testing, dyads and triads over the internet. ON WHEELS TM – also has pre-set Vans which has a complete set-up to conduct IDIS, Dyads and Triads from the vehicle.
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Range of marketing research problems related to consumer behaviour may include but not limited to assessment of impacts of prices changes or re-branding initiatives on consumer attitudes, establishing the levels of brand value amongst target customer segment etc. Relevant data available in government publications, statistical information, as well as, findings of previously published marketing research papers can be utilised in an extensive manner during this stage. The majority of marketing researches are facilitated through primary data collection and analysis.
Data analysis can be qualitative, quantitative or integrated according to the nature of problems being researched.


Specifically, alternative set of recommendations or inter-related recommendations can be offered to senior level management on the basis of primary data analysis. In most cases internal or external members of team responsible for conducting marketing research do not engage in implementation of recommendations in practical levels. Importance of this stage is significant in a way that unless closely monitored, formulated strategies may not be implemented in an appropriate manner with resulting loss of potential benefits associated with positive impacts on consumer behaviour.
Moreover, it is important to stress that highly dynamic nature of consumer behaviour requires marketing researches to be conducted in a regular manner. Not only has it become a common form of communication and advertising for many businesses, it is predicted to be as common as email for customer support and other interactions in the coming years. Social media provides instant access to the thoughts and phrasing that your customer base uses. With the viral nature of social media, it is easier than ever to increase exposure for your contest or giveaway. This means that virtually any interaction on social media has the potential to result in useful information for your business. If you are not analyzing your social media effort and impacts, you are neglecting a massive source of information for your marketing programs.
Speaking directly with your target audience can provide candid information, honest answers and greater insight into thoughts, behaviors, preferences and other important aspects. Posts are typically public or easily accessed by following or subscribing to a specific feed or service. From quick polls to in-depth conversations, the access social media offers any business to their market is hard to beat. This enables the client to manage and monitor audio, video and multimedia research content over the internet. They deliver audio and video recordings of the highest quality and reliability and yet being very cost effective. The webcast of the event will be done strictly under supervision and access to such webcast will be give to the authorized persons only.
The most popular methods of primary data collection for marketing research include surveys, focus groups, interviews, storytelling, experiments and observations. Adoption and maintenance of an objective approach plays important role at this particular stage of marketing research process. Therefore, it is important for marketing research report to integrate information about the ways of implementation in a detailed manner.
However, many businesses still fail to use social media for one of its most powerful uses—marketing research.
This means that with a little effort you can vastly improve the quantity of information that you obtain with any given promotion.


From the best times to contact customers to split testing and brand monitoring, social media offers powerful tools to augment and support your marketing research efforts. When conducted properly, your market research also doubles as brand building and advertising. By building lists of common tags on social media networks, you can quickly analyze the popularity of key terms, brands or trends to integrate them into your marketing efforts.
This makes it easy to check out your competition or keep up with major industry influencers.
Outside the geeky expert stuff I'm a crazy cat lady from Sydney - and no, that is not me in the header (everyone asks). In case the client wants to add value to the live research program it can be done at real time and data gathered accordingly. Also we can provide our services under the umbrella of your company, just like your own service to your clients.
Moreover, marketing research can also be conducted with application of conjoint analysis, purchase panels, database marketing and netnography. These tips and tricks offer effective ways to harvest marketing information from social media. From improving your marketing copy or mission statement to improving engagement and interaction, aligning your business’ voice with your market holds big benefits.
Sharing your contests with potential social media influencers in your market is a great way to start. In most cases, these lists are also automatically filled with potential customers or clients.
By integrating their successful methods with your efforts, you can stay ahead of the competition and position yourself as an authority in your market. Social media makes it possible to obtain useful information, through polls, surveys and interaction, in a matter of hours or days. When it comes to marketing innovation, this is a popular way to find new angles or methods to implement and with which to experiment.
This allows your business to change marketing techniques quickly in response to changes in business trends.



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