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When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem.
The categories are defined with the rounded boxes, containing logos of representative companies.
Many of the challenges I faced in assembling this infographic felt like a metaphor for what marketing technologists wrestle with every day — given time and space constraints, I could only address a subset of possible categories, and in each category, I could only include a fraction of the vendors offering solutions in that space. There are more categories of marketing software, but I strived to capture the major ones that would be applicable to the largest number of B2B and B2C marketers. Finally, I must give a nod to Terence Kawaja of LUMA Partners, whose LUMAscapes gave me inspiration for how to arrange this landscape. Hard to conceive the work and thought that has to go into something like this but, as a representative of TagMan, we have to say we always find them uncomfortable.
Tags enable almost all the things on this chart – managing the tags means better ability to manage all those things. Your slide impressed upon me the embedded complexity in Marketing, and the many different decision check points customers have to evaluate regarding which assortment of capabilities to leverage for their organization.
This slide strikes me as incredible investment in time, before any customer can begin to build a defensible business case to present to their leadership team. I just poised a question to a few of the groups I belong to on LinkedIn on how much time would practitioners estimates it takes a company to review, evaluate, acquire, and then deploy any, or all of the 40+ capabilities and I would welcome feedback from this community. Great picture but it should be a one page website on its own with regular updates and addition (e.g. Indeed, this information is effective for marketers and those who are interesting in marketing technology, Just like me.In above list there are very few of them who are belong to 5 star category.
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Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation. This Marketing Activities Checklist is helpful to corporate marketers and business owners who would like to organize proper introduction and promotion of their companies, brands and products at the market. Market analysis is a regular collection and review of data and findings that relate to current marketing situation influencing an organization.
Use the following Marketing Audit Checklist as guidelines for examining various aspects of marketing management. Marketing Automation Checklist is a guide on how to make processes (that would otherwise have been performed manually) much faster, easier and more efficient, hence more profitable. Marketing budget is an estimate of monetary resources required for an organization to market certain products or services.
Marketing collateral is the combination of advertising choices a company uses to capture the ideal customer and improve prospecting.
This Marketing Communications Checklist will guide you through a series of steps for planning and managing communications.
This marketing event checklist is designed for business managers who need to be guided through process of preparing special marketing arrangements to improve and strengthen market positions of their companies, services or products.
This Marketing Letter Checklist will be helpful for specialists involved in product advertizing, marketing and promotion.
When you are in charge of planning a marketing campaign, you may have a need in using marketing materials guidelines that describe available options, ways and modes for the best campaign planning. This Marketing Mix Checklist is created to help marketers and business managers who would like to guide their activities in creating workable marketing mixes for their companies. This Marketing Plan checklist can be used to learn the main marketing plan deliverables which are necessary to meet the purpose of such a plan. This Marketing Project Checklist is a list of question which when answered will give you a vision and conception of components necessary to dive and accomplish a project to market your products, brand or company. This Marketing Proposal Checklist will be helpful to everyone who seeks improvements for the current marketing strategy of a company. Conducting marketing research campaigns helps businesses to get insight into their markets, reach target consumers and understand how to better sell and promote their products and services. This Marketing Skills Checklist outlines a set of the most important skills and abilities that help salespersons and marketers to promote, advertize, and sell products and services. As a marketing professional, you can start writing your marketing strategy by creating a market plan outline that help you gather information and organize marketing researches. Read this Marketing Tactics Checklist to get a list of tactics that can help improve strategic marketing.
Marketing Techniques Checklist is created for business administrators, marketers and salespeople who want to improve their marketing techniques to attract and retain the customers. A market entry strategy is a high-level plan that proposes the best method(s) of delivering and distributing your product or service throughout the marketplace your company is going to step into.
Market opportunity analysis is a decision making tool that allows determining the probability of success in a growing market.
This Market Penetration Strategy Checklist includes general guidelines for creating an effective penetration strategy. A good market report should provide readers with sufficient information about market research, problems, solutions, and recommendations for improvement.


Breaking down a broader market into segments is the right way to select the right target market for various brands. Market share analysis is a method of exploring how well a business operates in the marketplace, compared to its competitors.
Market size is a measurement of the total potential volume of a given market for an organization in terms of target customers, competitiveness, and available finances. Prior to entering a new market, there is a strong need to carry out a survey that intends to describe the market and provide insight into customers and competition. This Market Study Checklist will be helpful to corporate marketers who need to study the situation on the market. Read this Market Visit Report Checklist to learn about what information you should report on when you market visit is finished. This Advertising Schedule Checklist is created to help those who wish to promote their brands or products through consistent advertising that is a key to business success, but even the most creative advertisement can appear useless if it does not reach the target audience. Whatever the industry sector in which your organization exists there are competitors, and to succeed in the competitive environment you should know how to analyze your competitors and generate ways to leave them far behind. Sie wollen, dass Ihre Kunden auch permission basierte E-Mails erhalten, also mit Einverständnis? Trotz der steigenden Nutzung von Social Media in den letzten Jahren ist und bleibt die E-Mail die Kommunikationsform Nummer Eins im Internet. Gerade wenn es um geschaftliche Korrespondenz, egal ob im B2C oder B2B- Bereich, geht ist sie nicht mehr wegzudenken. Daher umso schlimmer, dass viele Firmen Ihr Potential in diesem Bereich nicht nutzen oder gar vollig brach liegen lassen.
Die Email Marketing Software MailOUT hilft Ihnen dabei leicht verwaltbare Datenbanken Ihres Kundenstammes aufzubauen und diese gezielt, personalisiert und zeitgerecht mit Informationen zu versorgen. Und das zu einem einmaligen Preis, den Ihnen die Konkurrenten jeden Monat abknopfen mochten.
This is just a subjective sampling, of primarily web-based, SaaS, and digital-centric applications. Some entire categories are intermingling, such as Search Ad Management and Social Media Ad Management, which I indicated with adjacency and occasionally small arrows. For instance, Integrated Suites includes both Hubspot and Unica (now a part of IBM), which serve two very different extremes, from SMBs to large-scale enterprises. I chose logos over a list of names because I felt it was a better reflection of their respective differentiation.
Terence’s graphics are much more complete than mine, especially because each focuses on a more narrow slice of the industry. This task is particularly difficult when the lines are being blurred with new innovation (Eg. This can be an invaluable resource when people are looking for marketing solutions but are not specific about what they may need.
I think specifically about predictive and adaptive analytics models that use customer data to drive very personalized and customer-centric marketing campaigns.
While pleased to be on the chart in the first place, tag management is so fundamental as to never fit in one bucket. So, given these buckets, we ourselves would find it almost impossible to pick one to sit in. I can imagine that took quite a bit of effort to get the logos arranged correctly ?? Well done! I have looked and dissected this infographic rich on so much information and even more than that: it captures the complexity, diversity of this digital ecosystem, which truly popped up in the last 5 years! Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase. If you're searching for reliable, rebrandable email marketing software with multi-user support that "just works" then you've found it. You can also watch the video tour or take a look at the dozens of included email templates that are quick and easy to customize. Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. A market analysis outline is the required document for planning actions for conducting the analysis. The checklist will be helpful for business managers and also people involved in planning and monitoring marketing activities. With a help of this checklist you can inspect all areas of your marketing to evaluate a degree to which it is automated. Typically this document takes into account all marketing expenses including marketing communications, salaries, advertising costs, office space costs, etc.
The checklist focuses on describing basic marketing campaign components and also shows a series of key tips on planning a successful marketing campaign. Read this Marketing Collateral Template to find out how to use marketing collateral in your advertising campaigns and prospecting programs. It will be helpful for PR managers, marketers, salespersons and other people involved in managing sales and marketing activities in your organization. It explains the key component of a typical marketing letter, describes 8 methods for creating the letter content, and lists additional tips and suggestions.
This Marketing Materials Checklist is designed to help you organize your campaign and choose marketing materials that fit into the campaign.


In this checklist you will find a list of suggested actions to derive new ideas on improvements and explore any existing opportunities for change. The marketing strategy checklist will guide you through the process of creating your marketing strategy. The checklist explores basic marketing tactics that can be used by almost any organization. In this checklist you will find a set of the principal techniques which underlie every specific marketing method.
It can be presented as the process of gathering and analyzing critical information about products, customers, competitors and partners. Read the following Market Entry Checklist to learn basic steps for developing a strategic way of entering your market. It is used by various business organizations to forecast market factors that may have an impact on certain products or services. It will be helpful for analysts, marketers and other people involved in sales planning and market research.
Use this Market Segmentation Checklist to find out what steps you can take to divide your market into segments and focus on promoting your products in targeted segments. Read the following Market Share Checklist to learn about the steps of carrying out this kind of analysis. Read this Market Sizing Checklist to find out what steps can be taken to determine size of the market your business operates in. Read this Market Survey Checklist to find out what steps you can take to run a survey in your market. Using this checklist you will learn what items a Market Study includes and market areas you will need to study the most likely.
Companies invest a lot of money into advertisement to promote and sell their products and services.
This Checklist will assist you in learning types of advertising schedules, and organizing your advertising campaign to suit appropriate time. Die Testversion enthalt folgende Einschrankungen:Ein Serienmailversand ist nur bis zu 50 E-Mail Empfangern moglich, zudem schreibt die Software einen Sharewarehinweis in jede E-Mail. However, Eloqua might make the case that they should be in a Revenue Performance Management category instead of Marketing Automation.
Alas, some cross-pollination defied my ability to show it cleanly in two dimensions, such as the intersection of CRM and Social Media Marketing Management into a new generation of social CRMs.
Two products; WebManager which is core website, and BlueConic, which does online customer engagement.
Another key area to put into the diagram that is related to MRM, marketing automation, and integrated enterprise marketing is Business Process Management. One of the fundamental questions for marketers is how to get the best return from their budget. There is something for every size company on the lists whether you work with enterprise size business, mid-sized or small businesses. Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then blast to your list in minutes.
You can start your own email newsletter, add a signup form to your website, send automatic, personalized follow up messages and even see who opened your emails and which links they clicked! Over 22,000 designers and agencies use our software to impress clients, giving them their own email marketing service in no time flat. Increase productivity of your small business or office by better organizing your employees' tasks and time.
Use the given below market analysis checklist to learn how to create such a document and what steps you can do to analyze your market. This Marketing Budget Checklist explains all the costs to be included in a marketing budget sheet. Read this Market Opportunity Analysis Checklist to find out the key steps in carrying out such an analysis. The checklist is designed for sales analysts, marketers and other specialists involved in market research. Versenden Sie Ihre Newsletter mit unserer E-Mail Marketing Software, diese beinhaltet das geforderte Opt-In Verfahren in der Enterprise Version. New marketing technologies are being released every week, so any static snapshot like this is bound to be out of date the moment it is published.
Companies that apply a process-centric approach to marketing can empower marketers to be very adaptive to customer needs. The diagram is missing an important disruptive technology – Customer State Marketing.
The checklist confirms that clients are the major parameter of readiness-to-market and also specifies the steps for preparing a business to a market. Dies alles ist möglich mit der Software MailOut Enterprise der Emailmarkting Software. For most hybrid companies, I placed them in what I perceived as their primary category, although I put a few in multiple for clarity. For years, that sort of work was the domain of consultants, but now there are software-as-a-service offerings that combine market data, consumer behavior data, company data and other factors so that marketers can simulate the results from various marketing plan alternatives and allocate resources across the categories in the diagram in the smartest way and quickly run new scenarios as new data comes in and adjust the plan if needed. Versenden Sie Ihre personalisierten Newsletter mit der Emailmarketing Software MailOut und sichern Sie sich Kunden. Understanding how channels affect one another and impact a campaign overall is key in maximizing resources to ensure positive ROI.



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