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Here is a round-up of the top 20 tools for successfully digitally marketing your business in 2015. Monitoring your activity across social media platforms will tell you if your efforts are successfully reaching the right audience and how well your customers are responding to your brand. Shoutlet – An all-in-one tool that lets users plan and schedule updates whilst also collecting data an fan history by measuring conversations and looking at the sentiment behind them.
Viralheat – Viralheat analyses conversations across platforms, seeing how people are engaging with and reacting to brand profiles. Fanpage Karma– For an in-depth look at Facebook fan pages, Fanpage Karma is the best tool to use. Likealyzer – Like Fanpage Karma, Likealyzer analyses Facebook fan pages taking into account the same statistics.
Tagboard – A brilliant tool for identifying trending hashtags and topics, Tagboard shows users the latest posts on Twitter, Facebook, Google+, Vine, Instagram and Flickr that have used specific hashtags. Once you have started your social media marketing campaign and are regularly posting on social networks, you will then need to connect with social influencers. Buzzsumo – Buzzsumo lets its users identify the top performing content within their industry simply by searching for keywords that are likely to appear in the title of the content. Followerwonk – A tool for analysing twitter followers, Followerwonk shows you a range of information about your own twitter followers, such as; their geographical location, frequently used keywords and when your most active hours for retweets are.
Klout – Klout provides users with a way of attributing a rank or score for social media users based upon the amount of influence they have. Keyhole – A hashtag tracking tool, Keyhole allows you to follow and track specific hashtag to see how they are performing across different social media networks. In order to keep your website consistently performing well it needs to be regularly analysed and assessed. SimilarWeb- By entering the URL of a website, users of SimilarWeb will get an in-depth report of that site looking at; the website ranking, number of visits per month, traffic sources- including social referrers and similar sites. QuickSprout – Quicksprout provides a range of tools that allow its users to analyse their own websites and compare the data with that of their competitors. Alexa- Owned by Amazon, Alexa provides “actionable analytics” for the web, giving a site overview, taking into account engagement and demographic data, site comparisons and keyword research. Google Analytics- One of the most popular analytical tools, Google analytics provides a great range of insights aimed at improving your website’s performance and it is free to use for sites with up to 5 million page views per month or unlimited page views if your site is attached to a Google Adwords account! Having a fully functioning website that visitors can use intuitively is a huge bonus when trying to attract visitors and achieve conversions. SiteBeam- With speed tests, cookie law compliance detectors, search engine rank, W3C compliance tools and even a spell checker Sitebeam ensures that all aspects of your website are working as they should be.
UserReport- User report provides information collected from your site visitors such as; demographics and overall satisfaction with your website.
Using heatmaps can really help you to understand how visitors are using your website by showing you where they are clicking, how far down the page they are scrolling and identifying any links that are not being used or pages that are not being visited. SessionCam- SessionCam’s heatmaps show a variety of information such as; mouse movement, click activity, page scrolling and where visitors’ attention was attracted the most.
Inspectlet- Inspectlet offers the same features as SessionCam and ClickTale but has more flexibility when it comes to price packages, making it a more attractive option for smaller businesses.
Many marketing plans lack the flexibility to capture specific tactics for your business… you end up spending hours editing and changing the template layout to meet your specific planning needs. With the Marketing Plan Template Builder you can create a simple template for an annual marketing plan with tactics and budget tracking that meets your specific business needs… with the flexibility to easily edit it as your plans change each year.
The Marketing Plan Template Builder guides you through marketing strategy and tactics options for building an annual marketing plan template. Simply select  strategies and tactics from the main marketing categories that apply to your business and your marketing plan goals.

The Marketing Plan Template Builder can be purchased individually or as part of our Marketing Plan Bundle package (see details below). The Marketing Plan Template Builder is set up so that you can quickly and easily create a customized annual marketing plan with tactics and budget allocations.
Start by selecting the year for your annual plan, entering your business name and defining target audience segments (these segments populate target audience options for specific tactics in the plan builder). Easy drop down selections are pre-loaded for each category, tactic, target date and target audience.
Once selections are made in the plan builder, the Marketing Plan Template is populated with your selections. The Marketing Plan Template is your customized plan output – there you can add additional detail for each tactic as well as allocated budgets by tactics. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. On November 21st, Adobe hosted a webinar on the powerful consumer marketing tools available within Adobe Digital Publishing Suite to accelerate readership and purchase – and drive revenue for your publications. In the webinar, Bridget Roman, product marketing at Adobe, and Colin Fleming, Adobe digital publishing evangelist, explored the DPS consumer marketing tools being used by innovative publishers to drive engagement, circulation and revenue. The webinar also looked at industry metrics highlighting successes seen in digital circulation and reader engagement, in addition to case studies of titles that have integrated consumer marketing tools into their digital strategies with excellent results—including The Washingtonian and People.
The webinar received an “excellent” rating by over 50 percent of attendees; be sure to access the webinar recording below for a look at how to use these tools to drive your business forward. We’ve looked through all the tools we’ve used in 2014 and here’s a roundup of what works for 2015. Shoutlet can also be linked to Google Analytics for in-depth analysis of the impact of social media on your digital marketing efforts. Viralheat also has the option of planning and scheduling updates with rich-media integration and link shortening features.
It produces detailed reports analysing fan pages, providing information on; the number of fans, average weekly growth, posts per day, percentage of engagement with fans, the amount spent on Facebook advertising, service level and response time of a particular Facebook fan page. Likealyzer is also a good tool to use for competitor analyses as it provides information on; similar brands, average ‘Likerank’ and a rating for where the page sits in its respective industry. It can also recommend similar hashtags and users can create ‘tag boards’ of posts from across social media platforms that share the same hashtag. Social influencers are the best performing profiles on social media, for example, celebrities or brands who achieve high rates of engagement and have a lot of followers. Alternatively, users can search for a domain name and identify the key content that has been posted on that domain. As an added bonus, users are also able to identify the domains that are being used to publish competitor’s content. In addition, users can also use the tool to search twitter biographies using keywords such as product names, industry, location or any other relevant information that will appear in the biographies of the Twitter users that they want to search for. The more active and the higher a user’s engagement rate across social profiles, the higher their Klout score will be. Results can be filtered by conversations and top content and further refined to show influencers that are disseminating the content. There are a variety of tools around that can help you review your website; some of our favourites are below.
This data is also available to download into a handy excel file or pdf, making SimilarWeb a brilliant research tool. Reports generated include detailed SEO reports, social media reports and tips on how to improve your website based upon the findings.
Alexa has more of an SEO focus and offers traffic source metrics along with full SEO audits and keyword research.

Google Analytics lets users track their monthly visits, traffic sources, number of page views, average time spent on the site and much more. It does this through surveys and forms that can be integrated into your site and modified to include your own questions.
With tracking features to track clicks, conversions and sign-ups, and testing features that allow you to segment your visitors, Optimizely is a great tool for understanding how your visitors use your website. However, ClickTale offers more insights into your website’s conversion rates and helps users to identify any issues that are causing visitors to drop-off and fail to complete conversions. There are basic free and micro plans starting at $39 per month, the ‘Start-up plan’ which costs $79 per month or the more agency-specific ‘Accelerate plan’ which costs $299 for a variety of features. All the necessary formulas are built-in to the template builder so you get the ideal marketing plan layout for your business! Best of all, you can use the template builder over and over again, year after year for one low price! Instructions are included for advanced excel users that want to edit the drop down options too. In addition to taking the guesswork out of choosing which marketing tactics you may want to use, there are helpful tips for each section of the marketing plan builder to provide more information on marketing options and how to use the builder. Use this plan to track your budget, actual budget spent and variance for each of your marketing plan tactics throughout the year. Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing. Join us for a replay of the webinar below for a look at key things you can do to deepen engagement and accelerate revenue from your customers. Viralheat also lets users monitor their competitors and shows them which topics are currently trending. Likealyzer has a unique feature whereby it gives its user recommendations on how they can improve their own Facebook fan page. These tag boards can then be embedded into websites and blog posts – perfect for a marketing campaign that has a designated hashtag! Buzzsumo will show how many times the content has been shared on each social network along with a breakdown of page authority and number of followers so you are able to see the top influencers that have shared that content.
SimilarWeb can also analyse mobile apps and takes into account the traffic from in-store and external sources and popular keywords from in-store and search engine enquiries. Google Analytics looks at traffic patterns and bounce rates, enabling you to identify content that may be driving users away from your site or is simply not being used. In addition, UserReport also provides insights into traffic sources, where visitors are clicking on your website and which device they are using to access the site. With its advanced filtering options, users can separate data into various segments by defining any business process, scenario or funnel. With an agency option, users can also manage multiple brands’ social media from one dashboard. The suggestions can include; reviewing the length of posts, asking more questions and trying Promoted Page Ads to attract more likes. SessionCam also has a funnels, form analytics and field drop-off feature to show you where your visitors are entering and exiting your website, and highlights any particular drop-off points on online forms. ClickTale also has an advanced ‘Form Analytics’ feature that produces a number of reports such as; the conversion report which shows how many visitors found the form, tried but failed to submit it and those who successfully submitted it, the drop report which shows which fields were the last ones to be completed before the form was abandoned, the Time Report, the Blank Field Report and the Refill Report.

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