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Providing consistently valuable content has always been a staple of online marketing, and it’s going to become more important than ever. These changes mean that online marketers will have to rely on organic SEO generated by strong content to boost search engine rankings.
Traditional inbound links still carry more weight than social media mentions, but that dynamic is shifting. In 2014, blending social strategies with SEO will help businesses enrich their content marketing efforts and drive organic search results.
As online consumers have become desensitized to banners and frame ads, the sheer number of advertisements has increased in a bid to gain attention.
Attesting to this is the rise of sites like Pinterest and Buzzfeed, the immediate popularity of infographics, and the fact that the most popular articles and blog posts with the most social shares contain clear, well-placed images. Properly labeling images with relevant file names and ALT tags will also strengthen your SEO and improve the accessibility of your content.
Next year’s Internet marketing battlefield will play out largely on mobile devices, as a growing number of users expects to access products, services, apps, and information on smartphones and tablets. Drew Hendricks is a professional business and startup blogger that writes for a variety of sites including The Huffington Post, Forbes and Technorati.
This infographic is a fantastic resource for all parents expecting a baby and not being experienced in bathing their little one. Ultimate Guide to Sleeping During Pregnancy , Learn about why sleep is important and cause of bad sleep. When our physical and mental health is out of sync, we become more susceptible to illness and injury. Last week we took a look back at what happened in digital marketing last year – now let’s look forward to digital marketing trends for 2016. Mobile first and multi-screen marketing is a digital marketing trend for 2016 that is still building steam. Social media, as the #1 online activity (surpassing entertainment!) has become one of the top referral traffic sources. Data awareness and analysis is a digital marketing trend that will continue to become more sophisticated in 2016.
As marketers, we will be working towards creating personalized journeys that are accessible across multiple devices, attributable to specific campaigns, data driven and consumer focused. The majority of the study’s participants were either small business owners or marketers working for small businesses. Get ideas from their experiences and future plans to help you shape your social marketing strategy when you download the report.
Nearly all survey participants use social media and view it as important for their business or company. Ninety-three percent of survey respondents indicated using Facebook for social media marketing. Twitter is gaining on Facebook, however, and with its new advertising opportunities, will be an interesting property to watch over the next year or so. Those in the B2B space give LinkedIn the majority of their attention, but use Facebook and Twitter too, at respectable rates. Thirty-five percent of marketers have no idea whether their Facebook efforts are effective.

Facebook’s domination of social media marketing despite the fact that most marketers are uncertain of its impact should concern small businesses. On the other hand, 44% of survey respondents have been using social media for two years or less. The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it. Sixty-eight percent of survey participants indicated they want to learn more about using Facebook for marketing. Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels. Thirty-three percent of study respondents report that they devote 1 to 5 hours weekly to social media marketing; however, a robust 25% spend 6 to 10 hours each week.
One in three respondents spend 5 hours or less on social media, but 63% spend more than that.
As shown in the chart below, solopreneurs and businesses with 2 to 10 people fall mostly in the 1 to 5 or 6 to 10 hours per week category. Most small businesses spend 6 hours per week or more on social media activities, but a significant amount also spend 11 to 20 hours per week. Whether through social channel engagement, referral source data from Google Analytics or customers sharing in person or by phone how they found the business on social media, business owners and marketers believe social media gets them in front of more and wider audiences. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.
The digital world is constantly evolving, with new technologies arriving to kick the old ones into the gutter, and consumer behavior shifts as the choices expand.
Online marketers not only have to keep up with the current landscape, but also look ahead to anticipate what the future might bring. Previously employed only when a searcher was logged into a Google account, the search engine giant has now implemented SSL for every search — and at the same time pulled the Google Keyword Tool. With search engines seeking to return the most relevant content with the highest quality, social shares are becoming a valuable component for search engine rankings — because the more people choose to share a piece of content, the higher its perceived quality. The visual nature of the Internet means that incorporating images can only help your marketing efforts.
There are now more active mobile devices than adults in the US, and consumers are using their smartphones and tablets to research products and services, find businesses, shop directly, and more. Your business needs to have responsive design in place, and online features that cater to a mobile audience, in order to remain competitive. Keeping pace with the ever changing digital landscape is critical to staying competitive online. Relying on written content, no matter how engaging, will not suffice when your competition is offering image or video content, which is so much easier for visitors to absorb. Your audience, especially if you’re targeting millennials, grew up with a mobile device in hand and is very comfortable with multiple screens. With the growing trend of social media consumption comes a dazzling array of new advertising options from Facebook, the acknowledged behemoth of social media channels.
Data analysis will drive even more business decisions as marketers learn to analyze multiple dimensions of data simultaneously.

It’s much the same story for Instagram and Pinterest, both of which doubled their traffic from 2014 to 2015. Specifically, 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed.
B2B respondents for this survey report that LinkedIn is their number-one choice for social networking. This makes sense because B2B businesses are looking for the marketing people, facilities managers, buyers and others who rely on LinkedIn for industry connections and news.
Without the benefit of a marketing team creating a strategy complete with goals and measurement, small businesses have a harder time evaluating marketing efforts.
You’ll see below, too, that 53% plan to increase their ad spend on Facebook this year.
Although Facebook has existed since 2006, many small businesses are still figuring out how to use all of its features to grow their customer base, engagement and more. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time. But now lets Move forward and prepare ourselves for the Social Media Trends that will take heed in 2015. 1. Currently, only a third of CEOs have any presence on social media sites, meaning that we have a long way to go before social reaches its saturation point within the business executive community. Visual-centric channels such as Pinterest, Instagram and Snapchat are incorporating ecommerce initiatives and will see increases in ad revenue, especially from fashion brands and other retailers who want to sell products from within their apps.
In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. They may have simply embraced the notion pushed by marketing agencies and media that Facebook is THE place to be, an inexpensive way to market to a targeted audience.
These figures give small business owners and marketers a clear idea of the time competitors are investing.
As a relatively new marketing platform with plenty of buzz, Facebook’s hype could be clouding its true potential for small business.
Its time to start serving your audience with value post, answer their questions and provide more value online. A humane Digital Marketing: Away from sales pitch, marketers will now give along with their message a human touch with humor, videos, pictures and illustrations.
To stand out, to engage and to be vibrant, marketers will market on visual stories to spark emotions among their audience. And how the front end web development and coding will greatly effect, enhance and optimize the content strategy. Increase digital measurement: Are you measuring your digital performance and qualifying your efforts? Well 2015 will be the year where marketing emphasis will be on measurement that will greatly help the marketers succeed.

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