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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. El 2015 ha sido un ano muy interesante en el mundo de las apps: la oferta de aplicaciones moviles no para de crecer (Google Play ha superado los 1,6 millones de apps y App Store los 1,5 millones), App Store ha actualizado su algoritmo de posicionamiento en la recta final del ano, Google ha lanzado la funcionalidad del App Indexing (de la que, poco a poco, va desgranando todos los detalles de las posibilidades que ofrece), Apple ha lanzado iOS 9, que permite la presencia de Ad Blockers… Este ano ha dado mucho de si y parece que el 2016 se perfila como un ano mas interesante aun donde se van a validar los modelos de negocio existentes y se va a crear un ecosistema mucho mas robusto. A continuacion, detallamos 4 de los temas que, desde PickASO, creemos que van a marcar tendencia en el App Marketing durante 2016: App Indexing, User Acquisition Management , Retencion y Social Ads.
App Indexing es la ultima tendencia en App Marketing que ha llegado este ano por cortesia de Google. Si quieres mas informacion sobre este tema y conocer todos los pasos que necesitas seguir para appindexar tu app, echa un vistazo a este articulo que publicamos hace no mucho en el blog de nuestros amigos de Apptentive. La adquisicion de usuarios es una preocupacion constante de los desarrolladores de apps y de las marcas. Por otro lado, tambien va a ser muy interesante de cara a ver como reacciona el mercado ante los Ad Blockers.
Uno de los principales problemas con los que se topa ahora mismo el mercado de aplicaciones moviles es que esta saturado.
Si entendemos el por que los usuarios dejan de usar una determinada app, podemos poner soluciones para reternerlos.
Para aumentar los ratios de retencion se puede recurrir a varias formulas: lanzar updates con cierta periodicidad, enviar a los usuarios push notifications, establecer relaciones de engagement con los usuarios a traves de las redes sociales y, por supuesto, ofrecer una buena experiencia de usuario (UX). Todo apunta a que el proximo ano va a ser un ano de consolidacion de algunas de las practicas de App Marketing que han empezado a dibujarse este ano y a que los ultimos cambios realizados por Apple y Google van a obligar al mercado a tener que recurrir al ingenio para conseguir destacar en un mercado tan competido de apps.
Sobre PickASODesde Barcelona ofrecemos servicios de mobile marketing a nivel de negocio, de producto y captacion.
There is no doubt that content marketing continues its incredible growth as a strategy that is set to deliver the type of results companies are seeking - specifically, an engaged audience that wants to keep buying their product or service plus tells others to do the same.
However, there are still challenges that remain to leverage the true benefit of content marketing and content campaigns.
Further challenges - and opportunities - have since emerged and are shaping 2016 and beyond for marketers. Small businesses are finding it especially difficult to create the consistent quality content that is necessary to attract and retain their target audiences. There are more people in your industry and even your business niche that are delivering content, making it more difficult to grab your audience's undivided attention. You may need to carve out part of your budget to diversify into paid promotion for your content beyond just the organic approach, which again hits the small business owner the hardest. Your biggest challenge may be just figuring out how much return on investment you are actually getting from your content marketing campaigns. While technology can never replace creativity and a targeted strategic approach, it does offer some assistance with these challenges, including automating certain aspects of content marketing, helping to identify topics and trends, monitoring performance and more. These are just a few examples of new solutions being launched to address the aforementioned content marketing challenges, transforming them from problems into new opportunities for leads, brand building, and revenue generation. Below are all the best upcoming Boston-area events for you to get engaged with the Boston-area startup, mobile app development, marketing and technology communities! See events in May and beyond in our next roundup of the Best Boston Startup, Mobile App, Tech and Marketing Events.
Find an ideal balance between content and marketing through an editorial plan and a marketing budget. El gran buscador ahora permite a los desarrolladores indexar el contenido de sus apps para que Google lo muestre a los usuarios en su pagina de resultados de busqueda. El 2016 va a ser un ano muy interesante para ver como se asientan en el mercado los “Sponsored Search Results” (AdWords Search in-store) que ha lanzado Google Play este ano, es decir, la posibilidad de poder “comprar” un espacio destacado dentro de la tienda de apps Android para que una determinada aplicacion aparezca como destacada.
El ultimo sistema operativo lanzado por Apple permite aplicaciones que pueden bloquear los anuncios en web movil, lo que va a obligar a los anunciantes a apostar por otro tipo de formatos mucho mas nativos o por otro tipo de estrategias para promocionar apps.


Los desarrolladores se encuentran con grandes dificultades para aumentar sus bases de datos en un entorno tan altamente competitivo. Se van a consolidar los formatos publicitarios de los anuncios dirigidos a descarga directa. Sobre todo, teniendo en cuenta que las posibilidades que ofrece este mercado son enormes: segun las ultimas previsiones de Forrester, a finales de 2016 habra 4,8 billones de personas a nivel global con un smartphone, esto es, el 46% de la poblacion mundial. Sounds great for both consumer and business target audiences since research shows that people want to read more about the brands that interest them while a significant number are looking for custom content. Research has found that consumers have an attention span that is actually less than a goldfish.
That's because generating this type of content requires significant resources in the form of time and skill or the money to pay someone else to create it. Their expectations will continue to grow as more competition emerges with content at a faster and more informative rate than you. That's hard to do given the fact that you need fresh topics that are relevant and that offer solutions and help to your audience. Deciding whether you need to start allocating part of your budget to paid placement opportunities for content becomes difficult primarily because, until recently, organic has proven to be an excellent, low-cost, and results-oriented strategy. Even with a toolbox full of analytics, it can still be confusing to determine just how your content is actually performing in terms of generating leads, building your reputation, enhancing brand recognition or expanding your social followers and fans. Cooperatize connects brands with popular bloggers and publishers as a valuable paid promotion platform to help get your content in front of more people with greater results for the investment. Experience the passion on stage and the innovation community on the ground – come meet the next breakout ventures from the Harvard Innovation Labs and the Yale Entrepreneurship Institute.. Includes free office hours with business experts, info tables showcasing groups that support entrepreneurs, workshops and expert speakers. Join 1,500 of Boston tech’s entrepreneurs, venture capitalists, and philanthropists to celebrate 10 years of innovation, collaboration, and community.
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Esta mejora de visibilidad repercutira en el volumen de nuevos usuarios y de activacion de usuarios no activos.
Las previsiones apuntan a que esta tendencia se ira extendiendo a lo largo de 2016, lo que se traducira en que el proximo ano los usuarios veran muchas mas apps con botones de descarga directa en las paginas de resultados de Google. Y para rizar el rizo, aunque los desarrolladores consigan usuarios, se encuentran con el inconveniente de que muchos de ellos no vuelven a usar la app. Facebook y Twitter son los reyes de este area ahora mismo pero, sobre todo, es interesante destacar que el proximo ano es bastante probable que comiencen a despuntar otras plataformas, como Instagram Ads y los App Pins de Pinterest. Consumers and businesses also don't notice banner ads and, even if they do, they aren't likely to click on one. While you may be an expert about your own company and the pain points of your industry, you also are trying to run a business and can't do that and produce the necessary amount of quality content. Because content marketers like yourself tend to stick to what has worked rather than risk any new approach, it may be that you get quickly get lost in the increasingly crowded space.


However, with the advent of more platforms looking to monetize their businesses, those that are paying for content placement seem to be gaining more traction. You need to first know why you are producing content before you can gauge if it's performing well. Revcontent recently announced that it has launched a highly intuitive dashboard that publishers can use to see just how their return on investment is working for them.
Canto offers enterprise digital asset management and cloud digital asset management to help you store and organize all your content so you can track and share the information throughout your team as well as across platforms that you may be using for content marketing.
Woopra lets you use real-time statistics to track every user across multiple devices and build timelines associated with the content they are interested in to help you plan the type of customized content that they are seeking. Resonance is a way to take your content and retarget it so it gets in front of the right audience members and helps them find your relevant content. Learn the about programming, data, data structures, functions & JavaScript, do hands-on exercises, and enjoy food and drinks, while meeting new people. Annual 10-day celebration of science, technology, engineering, art and math in Cambridge and New England and the global impact of those endeavors.
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The audience finds out what’s coming up in the market and what VC’s are really looking for! En este sentido, va a seguir siendo fundamental trabajar el ASO (App Store Optimization), tanto on-metadata como off-metadata. Segun se comento en el App Promotion Summit de Londres del mes de julio, el 80% de las apps solo se usa una sola vez. Los usuarios empezaran a ver, cada vez mas, en sus redes sociales el boton de descarga en su muro de publicaciones. Hence, the result is a movement to more social media channels to reach their audience with a significant rise in investing in digital strategies.
Even if you resolve to have someone else produce it for you, your budget is not on the same page as that plan.
There's a chance that a few of those campaigns or blog posts may border on marginal rather than offer consistent quality. They can also identify trends that help them develop the highest quality and most relevant content that will provide differentiation to address the growing competitive landscape. This helps you find content that you can repurpose or update to speed the production of more content that remains relevant for your target audience. This takes considerable time, effort, and cost out of the content marketing experience while you maximize your investment. Every spring, the Cambridge Science Festival makes science accessible, engaging and fun for everyone through multifaceted, multicultural events!
All that means is that you will have to work even harder and be more creative to keep that quality at the forefront of every content marketing piece you develop and publish.
Having a dashboard to see how all campaigns are doing also helps a publisher make better decisions on which campaigns drive the greatest results, helping maximize available budgets while generating more revenue.
The resource savings can then be applied toward hiring other talent to create more diverse content with the impact of many voices and perspectives while you maintain all of it in one manageable content database. The class is being taught by MakerSquare, which runs some of the top coding schools in the country. Enjoy unscripted, insightful conversations and learn first-hand about how Boston’s best-and-brightest drive purposeful transformation in their communities.



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