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Google’s ever changing algorithm updates have meant that the way we market ourselves online is constantly changing too.
Whatever you call it; content marketing should be an integral part of your online marketing strategy. It doesn’t have to be hard or expensive either.  By following a logical plan you can make sure that you get the most out of your content (written text, images or videos). While targeting poor quality pages, duplicate content, black-hat SEO and everything in between, many ordinary business people have seen their sites’ affected. Before you can even begin to implement a plan, you need to have a firm grasp of what exactly content marketing is. For many businesses, the main focus of content marketing is creating unique and high quality copy for your website. In addition to written content, your content plan can also include the use of videos, images and infographics.
Even if you’re not a copywriter or journalist, crafting a rock solid content plan, and getting your voice ‘out there’, is easier than you may think.
Building a rock solid plan – one that you can refer back to when you need to – is the key to success. Where to post content – Most companies will want to add additional content to their website. Craft your call to action – If you’re writing copy for your own site or guest blogging, your call to action will be different. It’s about more than creation – Spilt your efforts between creating your content and distributing it.
Recycle your content – Content marketing isn’t all about writing brilliant and inspiring copy. Be clear about your goals – Whatever content you choose to create, make sure you’re clear about your goals. You may be thinking that, while all of this sounds interesting, it’s not relevant to you; especially if you’re a b2b company. With the shift towards quality, and with black-hat SEO finally being clamped down on, can you really afford NOT to implement a content plan?
In a time where we are bombarded with fraudsters and spam companies, being recognised in this way is ideal. It's often a strategic combination of public relations and marketing that conquers the impossible. Alison Podworkski, founder of Alison May Public Relations, has become a serial blogger in the past year.
It's not often you get to pick the brain of the head of one of the fastest growing social media platforms in the world. Think about this: If everybody you sponsored would run their own system, what would happen? Imagine your MLM business is a train and you’re driving that train toward an awesome destination. There will be a lot of stations and waypoints on the track and you will celebrate each and every little success and progress that you attain. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Back in 2010, before I uncovered my ideas for starting my own business and whilst I was working for another organisation, I was pulled into the world of personal branding and began my quest for uncovering what I was truly passionate about. I look back at that point in my life and I have marked it as the moment when I started building my personal brand.
You might be wondering what a personal brand is and how you can use the tools available to establish and develop your own. In essence, when we talk about personal branding, we are really talking about reputation and perception.
I knew that this was starting to work as a slogan or catchphrase when people started telling me to be awesome!

This is a good example of a consistent slogan or message – people now know me for using DFTBA. Back at the start of 2014 when I was really pushing to get known in the Fife area I met a gent for the first time at a business networking lunch. We had never met before, and when he looked at my name badge he said “Chris Marr…?
At the time I thought this was amazing – another small signal that my messaging was working. It’s about embracing authenticity and understanding that by being yourself not everyone will like what you do or resonate with you.
I urge you to take the time to dig into the resources that we’ve pulled together for you, I know you will start to get excited about the possibilities.
This guide will take your through all the steps you need to take to create a your unique personal brand. In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd.
This article series from Entrepreneur gives detailed advice on how to create, manage and promote your personal brand. If you are developing your personal brand it’s very much worth the time going down this rabbit hole. In this article you will find 12 informative suggestions to ensure your personal brand is being seen online as much as possible. In this interview Michael Hyatt and Michele Cushatt discuss the 5 vital elements that create a influential personal brand. In this article you can uncover the techniques Chris Marr used to get his first 100 Snapchat story views. In this article we discuss in depth the 3 main reasons for taking time out to attend industry conferences.
In this article we explain why we moved from Facebook Groups to Slack for our private community. Previous Post: Equipment for podcasting – What equipment do I need to start my podcast? Marketers have had to shift to accommodate these changes, but there is one thing that remains constant. The search engine giant has announced steps to reward quality content, so if you’re not implementing a content plan, you’re missing out. Millions of webmasters all over the world have been affected in some way by Google’s Penguin and Panda updates. Many saw their site’s rankings slashed, traffic plummet, and pages disappear from the SERPs (search engine result pages).
It is measurable, scalable, natural, and above all; helps shield you from algorithm updates. Internet users are becoming increasingly savvy, and are always trying to find credible sources amongst some of the more questionable pages on the web. Whether you’re putting your own spin on a current topic, providing advice, or even offering a contrarian view; quality copy is your pathway to your audience.
Marketing is all about promoting your company, driving traffic to your site, and ultimately securing a sale. This content is what drives people to your website; either by earning your place on the first page of Google, or by going viral. And you need to be able to relay this information professionally, articulately, and interestingly. By using different media you are increasing the likelihood that your message is going to be found and absorbed by your target audience. While copywriting and content go hand-in-hand, no-one knows your company and World Changing Product like you do. You’ve gone to the trouble to producing something worth sharing, but it’s no use if no-one sees it. Even if you don’t like selling, promoting your business and your products in this way is vital.

Like with your other SEO and link building efforts, you’ll need to build up to becoming a figurehead in the industry. You should read lots of blogs and websites related to your niche for inspiration, and look at how you can add a unique spin. Your MLM company has already laid the rails to that destination before and other people have already driven that track. It is a business opportunity and it’s just the reality that a lot of people will quit within their first three months. We take a content marketing topic and pull together all the best content on that topic from the Internet. His first book gave me the motivation to take a deep dive into social media and the inspiration to start my very first blog.
He’s the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organisation of its type. This is what makes content marketing such a valuable SEO strategy, perhaps even more so than link building. If you want to be seen as credible, influential, professional; you need to be crafting quality content. But if you’re new to the marketing game, or you hate to sell, how can you make content marketing work for you? This is the aim of your content marketing strategy, but it’s about more than manipulating the search engines, and forgetting about your audience. The key to successful content marketing is finding an original voice, saying something worth sharing, and killer copy.
You should also think whether social media platforms such as Twitter and Facebook will be suitable for your business. By becoming an influence and an authority in your niche, you’ll be able to drive more traffic to your site, and yield more results.
Do you want a certain number of people to visit your website, increase your newsletter sign-ups, or sell a certain product? Your audience will still benefit from your influential outlook, and you’ll still have something unique and newsworthy to say. By actively creating and distributing quality content, you’ll begin to be recognised as an authority. It was impossible to find their website or social media because there was NOTHING to distinguish them. Our aim is to provide you with quick access to great content to help you develop your content marketing skills. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand. You can track your success on Google Analytics, so make sure you’ve decided what you’re trying to achieve. It was like trying to find a needle in a hay stack.So I want to share with you some ways that you can begin branding yourself and building a strong presence online.5 Secrets of BrandingWho are you? Crafting copy is something that comes with practice, reading lots of other articles, and finding your unique voice. Whether you are a small business or solopenueur your business needs to have a mission statement.
What is your core value and vision.Google+ Page – If you are a local business and you want to show up locally, make sure you grab your Google+ page and claim your location!
Make sure your cover photos and profile photos match across all social media marketing platforms. There’s an answer waiting on the other side, one simple system that I use to generate 1 to 7 leads a day for my business.

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