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Small business owners face a variety of unique challenges that larger companies do not have to worry about.
While internet marketing is undoubtedly one of your best choices, failing to learn how to do it properly can waste your time and money. Before we cover the three primary methods of marketing your small business, you should keep in mind that many of the other articles you read are aimed towards larger businesses and as a small business, some of those tips are not practical or even possible.
By far the most difficult method, search engine optimization is the method of adjusting the on and off page variables of your website to increase your results in the SERPs (search results).
As opposed to paid advertising, once you are ranked for a term, you will not have to pay for each visitor to your website. As a small business, you need to make sure you take advantage of every opportunity to look for and build quality links.
While I am a strong supporter of SEO and it is a strategy we use here at Adficient, I do want to warn you that attempting to rank a website without understanding the rules of SEO can cause far more harm than good. As you create larger campaigns, there will several variables that come into play and affect your advertising costs. As a small business owner, you should most certainly be taking advantage of this nearly free method of reaching consumers. Social media is a very tricky platform to master, you must advertise to consumers without them realizing you are doing so. We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus.
So here’s my point:  When I am working with small business owners to develop marketing systems for their businesses one of the key elements of that process is figuring how they are different so they can stand out in a crowd. Network – This is a great way to meet potential clients and expand our sphere of influence. It boils down to this: our goal as business owners is to help our target market Know, Like, and Trust us so that when they are ready to buy, they buy from us (a John Jantsch, founder of Duct Tape Marketing saying). Wearing many hats is something that you are surely accustomed to and a long day’s work probably doesn’t scare you any longer. At Adficient, we want to see you succeed so here are a few methods that you should consider for inclusion into your internet marketing strategy. Below, we have made sure that tips included are possible and profitable for small business owners. On the flipside of that, if you are ranking for a competitive term, you are going to have to continue improve your website, generate great content, and build inbound links.
If a keyword gets five searches per month, it is less likely to generate a return than a term that gets 5k monthly searches. It could even get your website and domain name removed from search engines, so proceed with caution or hire an SEO professional. You create an ad and pay to promote to potential consumers based upon various targeting methods such as location, and terms they are searching.

Working with a PPC management company, you will be able to identify areas that could be better optimized and save you money or boost your conversion rates. We offer a 15 day free trial here at Adficient so that we can show you what problems your paid advertising has and how we can improve them, all at no cost to you.
You more than anyone should realize how important cost efficiency is and eliminating wasted ad spend should be one of your top priorities. As you saw above, social sites like LinkedIn, Facebook, and Twitter offer paid advertising options. Taking the time to interact with your customers on Facebook will help you build and audience to share your new products, special offers, or services with regularly. Once you have setup your paid ads, it is important to create and post content just for your social pages.
Sharing industry related tips, news, new products, and your thoughts on any of them is a great way to do so.
Is their honesty and up-frontedness supposed to catch me off guard and make me want to open it? The emails from people we handed a business card to at a Chamber  mixer (and did not give permission to be added to their list) or who friended us on Facebook or emailed us through the Contact page on our website?
I get hundreds of SPAM emails a week some are of the hilarious type and some are from people who actually want my business and think that SPAMMING me is the way to get it.
One way you can be different is to NOT spam, another is to actually get out there – either off- or on- line and meet people.  The more people who know you, the better your chances of being thought of when they are ready to buy what you have to offer.
Join a networking group or two – and whatever you do, make sure the networking group, association or organization is full of people who fit your target market profile – or at least can introduce you to them.
And blogging isn’t just about writing a few words and posting it to your blog site; you must become diligent about repurposing your blog posts and submitting them to sites that our target market reads to expand your reach. How to Improve Your Image by Keeping Your Mouth Closed!Next PostIt’s Marketing, Horn Tooting is Allowed! For networking, I would look at your local Chamber of Commerce, groups and associations specifically for your industry and structured networking groups like Business Networking International.
We specialize in strategy, branding, advertising, web design, graphic design, social media, and more.
In order to continue your success as a small business, locating new clients and generating leads is something you cannot live without. Although it may sound like a lot of work, spending 1-2K a month to rank could be a lot cheaper than paying $60 per click. Organic rankings primarily are used for search marketing via Google, but Bing, Yahoo, and YouTube are also great places to use SEO to reach more consumers. Ask some of the other businesses you work with if they would link to your site in exchange for an article, video, or maybe a discount on their next purchase.
In terms of difficulty, these platforms are built to be user friendly or at least appear to be user friendly.

Having a qualified advertising company review and modify your campaign can help you save money; why wouldn’t you get help? In addition to paid ads though, you can also use these platforms to identify and connect with your consumers on a more personal level. You should invite your friends, family, and current customers to like your page and get the word out. Sending thousands of people to your Facebook page is great; but what will they find when they get there? Many social strategist also suggest that you curate and share relevant content on your page. And what strikes me hilarious is that for each SPAM email I get, I probably know at least 5 businesses personally – or even virtually for that matter, that I would turn to if I were looking to hire that particular product or service. If your target market is women between the ages of 25 and 35, Rotary is probably not the best networking group for you. And the more people I meet the more I am able to refer and make introductions that can help other people.  I enjoy this aspect of it much better than the old way!
Online marketing is quickly becoming the leading method of generating leads and it has been proven numerous times to be the most cost effective form of marketing available today. If you are spending $100 bucks of paid advertising, you are ok to setup your own campaign and monitor it. It is a great way to keep things fresh and if you create a solid feed, people are going to come back for a quick rundown of industry events. Sometimes you need professional help in analyzing the numbers and making a well-informed decision. I have formed real professional relationships with people I may never meet face to face – and I’ve received and referred business to them!   Social media is not about merely blasting ‘salesy’ stuff; it’s about educating, informing, and engaging an audience. I am a member of BNIand local chambers of commerce in my town and they have been well worth the investment. If on the other hand you are spending 10K a month, you may want to consider using a Pay Per Click Management Company. This is a great way to stand out from the crowd and build some top of mind awareness for your brand.
Don’t forget though, you need to share some of your products or services as well, that is the point of the page after all.
Also, get involved in local events; it could be a great way to earn a ton of great links at a steal of a deal.
We wish you the best in creating and implementing your small business internet marketing plan.

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