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Ad blocking has been going on for years, but it’s risen in popularity a lot lately, thanks in part to Apple allowing ad blockers into the App Store. In an interesting move, mobile network operator Three has announced that it will be using ad blocking technology created by Israeli startup Shine to block adverts on a network level. The technology will be implemented by Three UK and Three Italy initially (there are plans to roll it out to other Three Group operators in the future) and will, the company says, give customers "more control, choice and greater transparency" over which adverts appear on their devices. While advertisers will, naturally, be unhappy with this move, the goal isn’t to eradicate advertising on Three devices entirely, just block the worst examples.
That customers should not pay data charges to receive adverts.  These should be costs borne by the advertiser.
That customers should be entitled to receive advertising that is relevant and interesting to them, and not to have their data experience in mobile degraded by excessive, intrusive, unwanted or irrelevant adverts.
Tom Malleschitz, Chief Marketing Officer, Three UK, says: "Irrelevant and excessive mobile ads annoy customers and affect their overall network experience. When it comes to mobile advertising and helping third party app developers a better way to monetize their apps, there is no better solution than Airpush. Millennial Media, Flurry and Nexage are all promoting their own versions of "programmatic buying" - a way for firms to target their ads at a specific type of consumer via a chosen type of app at an appropriate time and geographic location.Twitter - another social network - has already moved into the area following its acquisition of the MoPub mobile advertising exchange last year. In addition, the firm is also introducing a new function called Anonymous Login.This will allow users to access a third-party service via their Facebook ID, but do so without releasing any details about them.
Facebook also revealed it would be making a tool available to developers to add its "like" button to their apps, allowing users to highlight and share content they had seen via the social network.This should both drive more traffic to the third-party apps and provide Facebook with more data to target its ads. The man believed to be Hezbollah's most senior military commander in Syria's war has been killed in Damascus. The TV Commercial titled WORST UNDIES was done by The Jupiter Drawing Room South Africa advertising agency for brand: Mtn (mobile Telephone Network) in South Africa.
We've launched an all-new version of Coloribus.It's a brand new set of tools for the perfect workflow. The Print Ad titled COURTNEY was done by TBWA\Hunt\Lascaris Johannesburg advertising agency for brand: Mtn (mobile Telephone Network) in South Africa. Developers Still Prefer iOS, But HTML5 Coming On Strong (Appcelerator and IDC via e-Strategy Trends)According to the fourth quarter survey of mobile developers by Appcelerator and IDC, about 63 percent of mobile developers are "very interested" in using HTML5 to build their apps. Massive Spike in Mobile Enterprise App Revenue (Strategy Analytics via Mobile Marketing Watch)A report from Strategy Analytics shows that mobile business collaboration, productivity, and process apps went mobile in a big way in 2012.
Shoppers Prefer Mobile Web To Apps (Nielsen via BrainSINS)Recently, Nielsen published a report where it’s shown that users prefer to access retailers mobile Web to retailers' apps. Why HTML5 Should Replace Native Apps For E-Commerce (GetElastic)HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow.

Mobile strategies that consider the ROI of developing apps, with a long-term outlook, will shift away from native development, though it may take some time to catch on, as the hype around native apps has convinced many marketing departments that native e-commerce apps are necessary.
Popular content blocker Adblock Plus has been having conversations with advertisers recently too and is looking to discover just why people block ads on the web. Some advertisers use mobile ads to extract and exploit data about customers without their knowledge or consent. Airpush has created a more robust advertising platform that offers more opportunities to monetize apps. An industry study suggested more than ?1bn was spent on mobile ads in the UK alone in 2013, a rise of 93% on the previous year.Facebook suggested it would deliver better click-through rates than its rivals because it had a better chance of delivering "relevant and interesting" material to the public. MoPub acts as a mediation service, allowing marketers to manage the placement of ads across several networks, including Facebook's. The aim is to allow people to try out apps that rely on them having a Facebook login without the user having to reveal who they are until they feel that they can trust the new software.Mr Zuckerberg described it as a way to test "apps without fear". In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The survey was conducted by analyzing the activity of more than 5,000 users during the 2011 holidays. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations.
If you are interested in learning how you can make your apps more profitable, it's time to visit Airpush today. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity.
For instance, see how social news Zite lets you read an article on through the browser or in the app (an example of how hybrid apps are accelerating HTML5 adoption).
Aggregating the access to mobile Web stores and specific retailers' apps, almost 60 percent of the traffic went to the principal e-commerce websites: Amazon, Best Buy, eBay, Target, and Walmart. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. With the app economy exploding, we now see thousands of apps use the hybrid wrapper model to increase the efficiency of building an app and lower the overall development costs.
In that time period, more than three-quarters of respondents plan to devote at least 5 percent of their total ad budget to mobile. In addition to Google's AdMob and Apple's iAds platforms, several smaller firms are also competing to provide the adverts shown on mobile phones and tablets. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce.

Seventy percent of respondents believed the fast adoption of smartphones and tablets was the top factor driving up the price of ads on mobile, indicating that mobile penetration is the most important factor determining advertising value. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. Two-thirds of buyers cited improved ad formats on mobile as an important factor driving up prices.
Most respondents believed that the mobile and desktop channels would be comparably priced within the next two years. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising.
In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS.
Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops.
Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.

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