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An effective mobile marketing strategy should include creating a mobile version of your landing pages, website and emails, and it shouldn’t take much extra effort.
To adapt to this shift of mobile browsing behavior, optimize your websites, landing pages and emails for viewing on a mobile device.
For emails, there are templates available as part of low-cost email services such as MailChimp, Campaign Monitor and Amazon SES that allow you to easily input your email content. Geomarketing is a concept that leverages geographical intelligence into various aspects of marketing. You should already be utilizing automated notifications, such as SMS messages or push notifications, at certain times, such as during a sale or in the event of a purchase.
What it boils down to is a system that sends out notifications, coupons and other promotional materials when a user is in or near a designated area, such as a retail store.
As part of your mobile marketing strategy, the ability to accept mobile payments can bring an added convenience for both you and your customers.
Mobile payment hardware and apps for your smartphones or tablet computers are inexpensive to acquire and implement, and they also save you from the maintenance costs of your current system.
Furthermore, turning to mobile payments exclusively can give you reprieve from high rates, as many mobile credit card processors offer rates that are much lower than traditional credit card processing companies.
Even larger firms are getting in on the act, especially when it comes to mobile-friendly websites, geomarketing and mobile payments. Topics you may also be interested in:Mobile Website Home Page Design and Layout Best PracticesStill Not Ready To Try Mobile Marketing? Understanding how visitors find your website and how they respond to your content is critical to optimize your online marketing efforts and grow your business. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. We’re not talking about the concern about being addicted to your mobile phone or constantly connected. So, if you thought that information overload and surfing the Web for the latest Grumpy Cat photos was making it tough on your productivity, just wait until you add another tablet.
In a conversation held recently with Judi Hembrough, Small Business Marketing Director of Plantronics, she shared some ideas on how to keep your mobile devices from getting out of hand (my pun, utterly intended).
If you’re like me, you have at least one laptop, a tablet computer, and a mobile phone, along with a hands-free Bluetooth headset. Yet another tip: keep each cord wrapped loosely and secured with a twist tie or Velcro closure. The idea here is having headsets and other auxiliary devices that work with multiple primary devices. Not only do you cut down on the expense and clutter with multiple devices, but you can save time switching back and both.
Finally, make sure to fire up your device a day or a few hours before you leave the office or home, especially if you haven’t used it in a while. It is one of the reasons why apps and tools like Evernote, Dropbox, GMail, Google Apps for Business, and Google Drive have exploded in popularity.
Device elimination often depends on what internal company policy is in co-mingling personal and company issued devices. The article sounds nice, but as a small business owner I would not permit my employees to condut business on their own equipment. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. Sometimes a timeline is not a timeline, according to Len de Groot, a longtime graphics journalist.
The Wall Street Journal has published a multi-line timeline covering recent events in Arab countries (below). Most timeline graphics present time in horizontal lines, with the oldest events to the left and more recent ones progressing to the right (I suppose we would do it right-to-left if we were Arab or Chinese). Does the graphic need to be a timeline — or would a regular slideshow (or map, or whatever) be equally effective? One of the more successful interactive timelines is 10 years old — every time I revisit this package about Winston Churchill, I am amazed all over again at how well it works. I think the Deepwater Horizon Rig Disaster timeline (above) is much more successful than the Biggest Volcanic Eruptions (below), which skimps on details about the eruptions.
Likewise, CNN’s Trapped Chilean Miners timeline (below) is better suited to its timeline interface than the recent Egyptian Protests timeline, which uses the same interface. TimelineSetter is a new, free tool from the great folks at Pro Publica, the nonprofit investigative journalism organization.
Other free timeline tools were described (and linked) in a post by Alex Gamela in May 2010. San Francisco groups are buzzing over this free training on mobile marketing that covers the most appropriate services, software and tools you need to get your mobile strategy underway. You’ll learn about Mobile Marketing Tools, Mobile Marketing Software, Mobile Marketing Services & begin building your Mobile Marketing Platform to take San Francisco, CA by storm and increase your business’s sales and revenue starting now! Improve prospect and customer experience: text message marketing is the most unobtrusive, fastest, and easiest way ever to get to the point.
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Having the right mobile marketing tools and services at your fingertips is critical to launching a great campaign! It's simple to put together a powerful mobile marketing strategy when you have the right information. Attention Portland small business owners – try our free Portland mobile marketing training – Learn which mobile marketing tools you need to implement, which mobile marketing services will give your business and edge and how to find mobile marketing companies to help you – best of all, it’s completely FREE! When it comes to finding mobile marketing companies, Portland is a boomtown – there are companies galore waiting to provide you mobile marketing services to give your small business a competitive edge.
Once you have watched our free training on mobile marketing tools including specific strategies for Portland mobile marketing, you will be ready to weed through mobile marketing companies and mobile marketing agencies to form a valuable partnership to promote your business. If you are looking for mobile marketing companies, Portland has plenty, but you need to know what to look for in a mobile marketing company.
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A mobile home page design should be a lighter, more useable version of your website home page for smartphones and mobile device visitors. When creating content for your mobile home page you’ll want to first determine who your primary customers or targets are that are likely to visit your site from a mobile phone device.
Your mobile website home page will not typically have the same content as your full website home page. To get more ideas on what should be included on your home page, check out your website stats. Because screen sizes can vary greatly on mobile phone devices (particularly in width), its best to design your mobile home page with a linear design for easy scrolling up and down the page.
Your mobile home page and your regular website home page should be interlinked to give visitors the option of visiting each version. Typically at the top of the main website home page you will use a link “view mobile website”, and at the bottom of the mobile website version you will use a link “view full website”. After you have determined your mobile home page layout, content and navigation you will most likely want to tweak the layout after seeing it on a mobile phone device. When testing, you want to be sure that the mobile web design is indeed user-friendly and renders appropriately on some of the most popular smartphone devices.
The same design best practices used for your mobile website homepage should be used for your mobile website. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. Knowing how to leverage easy-to-use and low-cost marketing tools is, as a result, critical for small businesses. This is called responsive design, and encompasses all the requirements for creating optimized content. Geomarketing can apply to nearly every aspect of traditional marketing, and can add similar benefits when it becomes part of your mobile marketing plan with existing technologies at little additional costs. Event-based notifications, combined with user preferences and behaviors gleaned from mobile marketing, give you contextually relevant content, delivered directly to your customers’ pockets.
The inherent location-based services available in the most widely used cellphones can be used to deliver content to the right people — your customers — at the right place and time. You can save on space and time in a brick-and-mortar retail store by eliminating cash registers and POS systems, in turn eliminating lines. If you’re worried about security, mobile devices are capable of providing authentication capabilities that older POS systems simply can’t, thanks to inherent cellphone technologies such as encrypted passwords and embedded computer chips. These strategies and technologies are easy to use, easy to implement and inexpensive to operate, allowing you to achieve results on a small or limited budget. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to BluePay and also serves on its Board of Directors. They are looking for information that is quick, understandable and easy to act upon if desired.
Sure, it’s exciting to unbox and try out a new gadget – I know that feeling well!
He is currently traveling the USA on the 3DRV roadtrip and writes at the Refine Digital blog. For example, most companies allow use of personal smartphones for e-mail, but not laptops or tablets.
A timeline shows actual spans of time, with proportional measurements for decades, years, days or hours, depending on the total time involved. But it’s quite well suited to telling the story of recent events in Libya, and it is being updated day by day.
Selecting any day loads a region map and summary of events for that day in an area above the timeline.
I don’t think so — has there ever been a better illustration of the momentum of events? I built a couple of timeline templates for the presentation software and posted them on my blog. However, I’m really flattered that you thought enough of my timeline to think I could pass for a designer! Mobile marketing helps businesses everywhere reduce advertising cost in ways that retiring print advertisers are having nightmares about due to the low cost and effectiveness of direct, instant, live communication at the push of a button! With our FREE mobile marketing video training series, you are on the path to a fierce, fast, competitive advantage that let’s you perfect your product, service, and customer experience.
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If you want to stay relevant, you need the help of a mobile marketing company – Portland Oregon is a competitive marketplace that demands mobile content. Portland is a marketplace of tech-savvy consumers who want to interact with your business in real-time on their smart phones. Mobile marketing companies and mobile marketing agencies vary as widely as do small businesses, but you need to find the right fit. With the use of mobile web browsers growing every day, it makes sense to at least develop a mobile home page (if not an entire mobile website). When designing a mobile web page, the goal should be creating a great web experience for mobile visitors.
They don’t have a lot of time to scroll back and forth, up and down around your website trying to find out how to contact you or place an order. Of course targeting your website home page content is not a new idea, but streamlining content for what your target audience is likely to do on your home page is critical for mobile home pages. Mobile website visitors are not interested in flashy home pages with rotating feature images and large graphics. Google Analytics provides great information about popular content areas of your website that you may want to include on the mobile home page. Although you will never be able to design for every type of mobile device or phone, you can focus on the most popular ones (like iPhones). Mobile browsers should automatically detect whether visitors are using a mobile device and serve the mobile version, but having the option of viewing the full website is good for visitors that want to access your full content and functionality. At a minimum you should test the mobile web page on a few different types of smartphones and mobile devices so that you can make adjustments for any troublesome issues in the layout or navigation.
But if your customers or website visitors will need to shop or interact with your site with a mobile phone more deeply, then having a full mobile website may be a better option. Depending on the complexity of your website (and your comfort zone) you may want to consider a mobile website design firm that specializes in creating mobile sites for your product or industry type.
Make it simple to navigate, linear in design and focus on your most relevant and actionable content.
Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing.
Thankfully, there are many ways that small businesses can get the most out of their mobile marketing strategy with limited resources. According to Trinity Digital Marketing, over 1.2 billion people access the web from their mobile devices. These techniques, such as fluid design, liquid design, scalable design or adaptive design, as well as truly responsive design, all typically achieve the same thing: a website, landing page or email that looks good on smaller screens. Typically, mobile-friendly emails have a single-column layout and are no wider than 600 pixels. With an integrated geomarketing strategy, you get geographically relevant content as well, with the help of location-based services. I like the way this compact layout shows us at a glance where activities have occurred, and when. My intention was to create a resource, but to also show the potential for using prezi as a quick production tool for journalists.
Reach thousands of targeted San Francisco, CA prospects the way you both want: quickly, easily, and, most importantly, cost effectively. Learn all about mobile marketing tools and how to find the best mobile marketing company in Portland from our free training and you’ll be fully mobile in no time!
Portland Oregon has hundreds of thousands of smart phones – consumers are using to text, surf and shop on the mobile web.
We will show you what to ask and how to screen to find the best pairing of your small business and a mobile marketing company! Portland small business owners can take advantage of this training – free for a limited time! Other factors like bandwidth or mobile network access issues make it even more critical for your mobile home page site design to be easy to navigate… with your most relevant content featured on the home page. They are most likely not interested in sorting through your latest press releases and product features either. You should also spend some time visiting some of your favorite mobile websites to get ideas. In each case, look for mobile website widgets and apps that can easily plug into your design to enable desired customer interactions (like click-to-call, reservations or online ordering). From accepting mobile payments to creating mobile landing pages, here are three mobile strategies to incorporate into your company’s marketing plan. The images, text and buttons all need to fit easily on the screen but should be large enough to be easy to see. I paired mine with a great keyboard from Kensington and it works wonders for quick, travel-light type trips.
Companies could easily allow use of personal laptops, tablets, etc, but if that device is not tightly monitored by the company, a poorly maintained device with malware could inflict damage on a corporate network.
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And you want to make it easier for them to search, locate, shop, contact or connect with your business. Consider the main actions that your website visitors will need to take (or you will want them to take) and focus your content on those actions. Look at the big brands (like Amazon, Google, FTD, Lowes or Macy’s) and borrow some design ideas from their mobile layouts.

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