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Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks. Despite economic upticks, European consumer markets remain volatile and will continue to do so in 2011, with economic indicators and consumer attitudes often out of sync. Advertisers willing to experiment with media campaigns on the "usual suspects" (Facebook, Twitter, YouTube) and niche and location-based social networks will have a distinct advantage moving forward as consumers become desensitized to text, display and even rich media ads. In this short video, a number of relevant guests from IAB UK Engage 2010 conference discuss what they expect to see this year in the online advertising landscape. In his short list of predictions for digital advertising in 2011, David Cable of iThinkMedia expresses his vision of advertising switching even more from being just a filed of innovative and creative ad campaigns to an actual valuable service, capable of targeting precisely the needs of focused social groups.

Find in this round-up of trends and predictions on digital advertising some macro trends and predictions for 2011: CPC increase, cross-channel ad optimization and Bing growth are just a few of the trends this years will most likely make true according to Search Engine Journal senior editor Siddartah Shah.
In this series of short interviews by ReelSEO you will hear directly from the words of Iggy Fanlo (adBrite), Tod Sacerdoti (Brightroll), Andy Tu (Break Media) and Chris Young (DBG) what these industry leaders see as being the major video advertising trends that will emerge in 2011. Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on March 14th, 2011 as "Online Advertising: Future Trends 2011". From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to?
If you wanted to know what The Rubicon Project, Yieldbuild, PubMatic and many others foresee in the near future, this is a one-stop reference you don't want to miss.

Considering the economic recession almost in the rearview mirror, social, mobile, video advertising and a forecasted increase in ad spending are the most agreed topics.

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